Pakati pa mikangano ndi kupambana, m'miyezi ingapo "Juul" e-fodya yakhala zochitika zenizeni za chikhalidwe cha anthu ku United States. M'zaka zitatu, kampani yaing'ono yamtengo wapatali ya madola 15 biliyoni yakwanitsa kutenga 70% ya msika wa e-fodya kudutsa nyanja ya Atlantic. Zipangizo zake pamapangidwe a kiyi ya USB zilipo kuyambira lero ku Great Britain.
JUUL AKUBWERA KU UNITED KINGDOM!
Atagonjetsa United States, chizindikirocho chimafika ku Ulaya. Juul Labs, wopanga ndudu zamagetsi, wakwanitsa kugwira pafupifupi 70% ya msika waku US muzaka zitatu. Chinsinsi cha kupambana kwake? Chipangizo chamtundu wa kiyi ya USB yowonjezedwanso yokhala ndi madzi opangidwa ndi chikonga. Achinyamata aku America ndi mafani. Amadzijambula okha akusuta - komanso, tsopano timati "juuler" - ndikugawana mavidiyo pa Instagram. Chochitika chenicheni chikubwera ku UK!
Yakhazikitsidwa ndi omaliza maphunziro awiri akupanga kuchokera ku yunivesite ya Stanford, yomwe ili pakatikati pa Silicon Valley, kampaniyo ikufuna kupeza ndalama zokwana madola 1,2 biliyoni ndi cholinga chofutukula padziko lonse lapansi. Kumayambiriro kwa Julayi, adanena kuti adakwanitsa kale kupeza pafupifupi $ 650 miliyoni. Ngati atakwanitsa kumaliza ndalama zake, mtengo wake ukhoza kufika madola mabiliyoni 15 malinga ndi Wall Street Journal.
Otsatsa amawona Juul ngati ndalama zolimba, atapatsidwa chidaliro ndi kukula kwakukulu kwa kampani yomwe idapeza ndalama zokwana madola 245 miliyoni mu 2017, kuwonjezeka kwa 300% mchaka chimodzi, kuwululira media pa intaneti. Axios. Chotsatiracho chimanena kuti chikhoza kufika madola 940 miliyoni mu 2018. Ndi kugulitsa ndudu zake zamagetsi pa madola a 35 ndipo, koposa zonse, kugulitsa zowonjezeredwa zake kumalipira madola 16, Juul amafika pamtunda wa 70%, akuwonetsa. - iye. Kuphatikiza apo, malinga ndi kuwunika kwa gulu lazachuma laku America Wells Fargo, kugulitsa kwa dollar ya kampaniyo kudakwera ndi 783% pakati pa Juni 2017 ndi 2018.
Msika WOKUCHULUKA KWAMBIRI!
Atafika ku UK, Juul akulimbana ndi msika wafodya wa e-fodya womwe ukukulanso. Chaka chatha idagunda $ 1,72 biliyoni, kukwera 33% kuchokera ku 2016, atero opereka kafukufuku wamsika Euromonitor International.
Gulu lalikulu kwambiri la fodya ku UK ndi fodya wa e-fodya, British American Fodya, adatsogolera malonda ndi 14% pamsika pakati pa mitundu yake ya Ten Motives ndi Vype. Pomwe mpikisano wake Japan Fodya (ndi mtundu wake wa Logic) ndi Imperial Brands (ndi "Blu" e-ndudu zake) adayimira 6 ndi 3% motsatana. Juul adzagulitsa zida zake zoyambira ku England ndi Scotland pafupifupi mapaundi 30, kapena pafupifupi ma euro 34. Izi ndizotsika mtengo kuposa mtengo wogulitsa zida kudutsa Atlantic komwe zimagulidwa pafupifupi madola 50 (pafupifupi ma euro 43).
