Tiyeni tinyamuke limodzi kuti tipeze “Mapapo Aang’ono”, kampeni yomvetsa chisoni yoletsa kusuta yomwe imafotokoza zovuta za mapapo awiri omwe kukula kwawo kwachotsedwa chifukwa cha kusuta fodya. Makanema angapo amakanema adasainidwa FCB New York.
KAMPENI YOTSWIRA NTCHITO MWA FDA
Monga gawo la kampeni yake yoletsa kusuta fodya Mtengo Weniweni ya FDA (Food and Drug Administration), FCB New York iwulula malo angapo oyimitsa otchedwa " Mapapo Aang'ono ". Kampeniyi idakhazikitsidwa pamalingaliro osavuta: ndinu wachinyamata ndipo mukukula, monga mapapo anu. Ngati mumasuta, zimenezi zingakulepheretseni kusangalala ndi zinthu zimene anzanu amachita. Makanema 4wa akufuna kulunjika achinyamata pa YouTube, Facebook, Snapchat ndi Instagram.
Kuphatikiza apo, kuyesayesaku kumayang'ana makamaka achinyamata omwe ali pachiwopsezo omwe amavutika ndi moyo wosokonekera (kupeza maphunziro, kuchepa kwachuma, ndi zina zambiri) ndipo amatha kukhala ndi nkhawa zambiri.
« Ngati 'Mapapo Aang'ono' alibe mphamvu yopuma, amawathandiza ndi 'chikondi' ndikupereka uthenga wake (…) kwa achinyamata pochita nawo zinthu zosangalatsa kwambiri. akuti Ari Halper, Chief Creative Officer ku FCB New York.
M'malo mochenjeza anthu modzidzimutsa komanso maphunziro olimbikitsa anthu kuti azidziimba mlandu, ntchitoyi imateteza mwachidwi vuto lolankhula ndi achinyamata komanso omwe afunsidwa kwambiri. Amatikumbutsanso za kampeni Njira Zosayankhula za Kufa »de A McCann Melbourne. Nthawi yanu yoweruza!
gwero : Ladn.eu
