Kune vagadziri vefodya, kuverenga kwakatanga. Vanongova nemwedzi mishoma yasara yekusimudzira fodya yavo yemagetsi uye kutsvaga vateveri vatsva. Mushure meChivabvu 20, chirevo cheEuropean chezvigadzirwa zvefodya chinosimbisa zviyero zvekugadzira uye kudzora kutaurirana chichashanda kune vese vanogadzira. Inofanirwa kushandurwa mumamiriro echisungo mumavhiki anouya, kunyanya chinyorwa 20 chine chekuita nefodya yemagetsi. Izvi zvinoratidzwa ne " mutemo wekuvandudza hutano hwedu yaJanuary 26, iyo yakasimbisawo mitemo inodzora kushambadza uye kushandiswa kwee-fodya.
Mapoka makuru anotarisira kutora chikamu chemusika icho kusvika parizvino chakavanzvenga. Fodya yemagetsi yakagamuchirwa nevanhu vane mamirioni matatu muFrance (3% yevane makore 6-15 ekuzvarwa), hafu yavo vape zuva nezuva, maererano nenhamba dzichangoburwa kubva kuHealth Barometer yeNational Institute for Prevention and Health Education.
Musika wakakamukana
Muna 2015, makambani makuru matatu efodya akatanga modhi yavo yefodya yemagetsi kuFrance, vachishandisa nzira yavo yemazuva ese yekuparadzira, inova mafodyacconists (vanopfuura 26 vefodya muFrance). Imperial Tobacco, kuburikidza neFontem Ventures, yakatanga JAI muna Kukadzi 000, iyo yainoronga kutsiva neBlu International brand ichangobva kuwanikwa, ine huvepo hwakasimba mumusika weUS neUK. Japan Tobacco International yakaburitsa Logic Pro mukupera kwaMbudzi mushure mekutora kambani yekuAmerica Logic uye e-fodya mukutanga kwa2015. Pakupedzisira, Fodya yeBritish American (BAT) yakaburitsa Vype mukupera kwaMbudzi, yatanga modhi yayo yekutanga muna 2013 kuUK, kwainoti 7% chikamu chemusika pakupera kwe2015. Zvese nerutsigiro rwakakura rwekutaurirana: miriyoni imwe yemaeuro yakaiswa kuBAT kuita kuti brand izivikanwe muFrance paInternet uye nekuratidzwa kwedhijitari pakati paZvita 1 naNdira 19.
Vimbiso yevagadziri: mudzanga wemagetsi unobhabhatidza sefodya yakachengeteka zvikuru nokuti haigoni kuzadzwa, sezvizhinji zvezvinyorwa zviripo pamusika, nemvura ipi zvayo. Refills anoshandiswa sechitubu peni inki cartridges, ine kana isina nicotine, pre-yakazadzwa, kuraswa, nyore kuisa uye hutsanana. Izvo zvakaderera kune vatengi: kushandisa chete kuzadza ma cartridge emhando imwechete, nzira iyo Nespresso brand yakatanga, kuita vashandisi nhapwa.
Nyanzvi dzinotarisira kudzikamisa kudonha kuri kutarisirwa kwekutengeswa kwefodya nekutanga kurongedza zviri pachena.
Musika wefodya yemagetsi nhasi wakakamukana. Yakatenderedza tekinoroji yeChinese yakagadzirwa nevagadziri vemagetsi evatengi, akagoverwa pasirese nevanotora kunze uye vanotanga, musika wakazvigadzira mumakore mashoma kuita ecosystem yakakura ine data shoma. . " Zvakaoma zvikuru kufungidzira saizi yemusika, nekuti hapana Nielsen [mugovera] mapaneru, kana IRI, sezvingavepo mune mamwe masekete., anotsanangura kudaro Stéphane Munnier, Vype project manager kuBAT. Uye kune nhamba shoma shoma dzakapihwa kuwanda kwenzvimbo uye nzira dzekugovera. Saka munhu wese anoita fungidziro yavo, asi hapana mutambi anosvika 10% yemusika. »
Saka pane zvikamu zvakawanda zvevatambi: Equipment nyanzvi, avo vanowanzova vatengesi kana makambani ane mhando yavo yakagadzirwa; e-mvura nyanzvi uko kune akawanda ekutanga-ups; makambani anoedza kuve generalist nekuita zvese zviri zviviri; reseller network, senge Clopinette, Hongu chitoro, J Zvakanaka, Vaposttore, nezvimwewo; uye vatambi veInternet vanotengesa pasi pemhando dzakasiyana-siyana kuzvitoro kana vanhus", inoenderera mberi iyi yaimbova Danone uye Monster Energy, iyo yakatanga chinwiwa chekunwa Monster muFrance. Ongororo yakaitwa naXerfi muna 2015 yakafungidzira musika pa395 miriyoni euros muna 2014, zvakapetwa katatu kupfuura muna 2012.
"A dynamic munyika dzese"
Nguva xerfi yaiverengera 355 miriyoni euros muna 2015, iyo Interprofessional federation yevape (Fivape) anofunga zvakasiyana kuti musika ucharamba uchikura kunyangwe kuderera kwehuwandu hwezvitoro zvehunyanzvi, yakaderera kubva pa2 muna 500 kuenda pa2014 pakupera kwa2. Les 
vaimbosvuta vanosarudza mhando dzemhando yepamusoro uye havatombodi kudzokera kune wefodya. For Brice Lepoutre, mutungamiri wesangano rakazvimirira revashandisi vefodya yemagetsi, mutemo wezvehutano hweveruzhinji uye njodzi yeEuropean inokonzeresa kukanganisa, sezvo njodzi dzefodya dzakatenderwa chete dziri dzinogadzirwa neindasitiri yefodya, nekufamba kwenguva, nepo fodya yemagetsi inonyatso kuzadzisa zvinotarisirwa nemushandisi ndeyemhando yakasiyana zvachose. ".
Zvinonetsa kuongorora matambirwo evachangopinda nevatengi vanenge vajaira dunhu ravo rekutenga, zvikuru sezvo makambani efodya achihwanda nekutengesa kwavo. Kunyanya, isu tinotsanangura seakanakisa, kuBAT, kugamuchirwa kwevafodya: " Mushure memwedzi nehafu, vanopfuura 1 vefodya vane zvigadzirwa zvedu, uye tinoda kukurumidza kuwedzera kusvika ku000, kunyanya zvitoro zvemuguta zvinotova vatengesi vechikamu chefodya yemagetsi. Vanodaro VaMunnier.
Neiyi nzira, vagadziri vefodya vanotarisirawo kutsiva kuderera kuri kufungidzirwa kwekutengeswa kwefodya nekushandisa plain package. " Nhasi, chigadzirwa chemutengi icho fodya inogona kushanda senge confectionery kana zvinwiwa “, vanowedzera vasingazezi VaMunnier.
Uye kuBAT, isu hatidi kumira ipapo: dhipatimendi rezvigadzirwa zvechizvarwa chitsva rakagadzirwa makore matatu apfuura, uko vanhu vangangosvika mazana maviri vanoshanda mukutsvaga nekusimudzira, kushambadzira nekutengesa, uye kutanga mumavhiki apfuura munyika dzakati wandei mushure meUnited. Umambo (Italy, France, Poland, Germany).
« Kune simba munyika dzese asi rinoshanduka. Takasarudza nyika shanu dzemuEurope idzi kuti dzisimukire pakutanga, nekuti tave nekuonekwa pamusika wefodya uye takatarisa kukura kwemusika wefodya yemagetsi, vanotsanangura VaMunnier. Tichaparura apo kune sangano revatengi kune e-cigarettes. KuBelgium kana kuSwitzerland, havatenderi e-zvinwiwa ine nicotine, saka zvinoderedza kukosha kwemusika uyu. MuUnited Kingdom, nicotine inhaler yayo, inonzi Voke, yakagamuchira mvumo kubva kuvakuru vehutano kuti vanyore uye vadzoserwe.
Makore mashanu mushure mekusvika kwayo pamusika weFrance, fodya yemagetsi inoramba ichikakavadzana. Iyo inotsiva fodya kune vamwe, iyo ine muchetura unogona kuita kune vamwe. Chero zvazvingaitika, musika unoramba uchidzorwa nezvinogadzirwazve (97% nehuwandu), inosarudzwa nevashandisi.
mabviro : Lemonde.fr
