Nhasi, tafunga kukupa yakakosha faira pa " Hombe Fodya uye pakusvika kwavo mumusika wefodya. Kana takafunga kwenguva yakati kuti vagadziri vefodya vakanga vasingafariri kupfutidza, zvino tinoona kuti vakanga vachingomirira kusimbiswa kwebudiriro iyi. Dossier inotinyudza munyika ye Hombe Fodya uye izvo zvinotiratidza kuomerwa kwekuti vakazvimiririra vevape havazozviwisi kusimba rezvemari reava maindasitiri vasina kutendeseka.
KUBVA KUSHANDISA FODHA KUSVIKIRA KUNOGONA KUPFUMIRIRA KWEE-CIGARETTES.
Pakupera kwa1999, Kingsley Wheaton akanga ari pakati pekupandukira hurumende. Pamakore makumi maviri nematatu, akabatana nemugadziri wefodya "Rothmans" iyo yakabva yamutumira kuDubai (Qatar). Kana iyo firm British American Tobacco "kuwana" Rothmans“, Kingsley Wheaton akawana mukana wekutamira kuWest Africa. Saka akabva aenda kuAbidjan, guta guru rekutengesa reIvory Coast, kunosimudzira portfolio yemhando dzinosanganisira " Craven"," Benson & Hedges »uye zvechokwadi" Rothmans“. Manheru eKisimusi, Mutungamiriri weIvorian, Henri Konan Bédié, akapidigurwa, Kingsley Wheaton anoyeuka 'Takanga takavharirwa mudzimba dzedu, pfuti dzaingogara dzichirira kwemazuva matatu. »
Makore 15 chaiwo gare gare, Wheaton akanga ari pakati pekumwe kurwisana kwaigona kuitika ... Mumakore akatevera, akapindira muRussia kuti " British American Tobacco asati ava mutezo mudukusa weboka rinosarudzwa rekambani yefodya yechipiri pakukura. Kupera kwa2014, British American Tobacco akatusa kushanda kwake nesimba nekumugadza kuti atarisire "zvigadzirwa zvechizvarwa chinotevera" (muchidimbu, e-fodya) semutoro wemidziyo yakasiyana-siyana inoburitsa chikakananda chisingapfungaire. Nhasi, pa41, Kingsley Wheaton akapiwa basa rekufambisa bhizinesi rake uye ari kuita zvose zvaanogona kuti apinde mumunda une mukana wekuparadza bhizinesi ravo rekare.
KURWIRA FODHA NEKUWIRIRWA KWEFODYA HOMBE
Kubva kuma50, makambani makuru efodya akatarisana nemhinganidzo imwe pashure peimwe. Kubva muna 1951, Muchidzidzo chakaitwa na 40.000 vanachiremba vekuBritain, Bradford Hill epidemiologist Richard Doll naAustin vakaratidza kubatana pakati pekusvuta nehosha. Mumakore akatevera, hurumende dzekuMadokero dzakatanga kuwedzera kuranga uye mitero. United States yakarambidza kushambadza paterevhizheni muna 1970 uye zviratidzo zvefodya zvakanyangarika zvishoma nezvishoma mumotokari dzeFormula 1… Yambiro dzeutano dzakabudawo pamapaketi. Pakupedzisira, muna Kurume 2015, hurumende yeUK yakatevera kutungamira kweAustralia ndokuunza " package ine neutral packing“. Iwe unofanirwa kuziva kuti kuUK, mitero inomiririra 80% mutengo wepakiti yefodya makumi maviri. 22% varume uye 17% yevakadzi vanosvuta, izvo zvichiri kumirira hafu chete yenhamba yevatengi zvichienzaniswa na1974. Kunyangwe vanhu vazhinji vachipokana navo, Big Fodya yakajairana nekuderera kwekudiwa, nyika mukusimudzira inogara yakapa musika uri kukura uye zvinoshamisa, iyo inorema. hurumende dzemitero muEurope dzakavanza kukwira kwemitengo kwevagadziri. Makambani mana makuru efodya akagadzira $32 bhiriyoni mupurofiti muna 2014.
KANA FODHA HURU INOTENGA E-CIGARETTE NEMARIONI YEMADORA!
Munguva pfupi yapfuura, chinjo huru zvikuru yakaitika! Muna 2003, mumwe Chinese tekinoroji anonzi Hon Lik akagadzira mudzanga wemagetsi, mudziyo unoburitsa chikakananda kuburikidza ne-e-liquid yakagadzirwa nepropylene glycol nemuriwo glycerin pane kupisa mashizha efodya akaomeswa.
Vagadziri vakazvimiririra vakagadzira chigadzirwa vakatanga kugadzira rudimentary e-fodya. Kwenguva yakati, Big Fodya yakaramba iri padivi, asi musika wevape wavandudza uye watora chimiro chitsva. Gore rakapera, kutengesa kwenyika yose kwakatora zvinopfuura 4 bhiriyoni euros uye kunyangwe ichingomiririra chikamu chidiki chekutengeswa kwefodya yekare, ichiri mari yakakosha. Nyanzvi dzakataura kuti nekufamba kwenguva, e-fodya ichachinja nzira iyo nicotine inodyiwa nayo pasi rose.
« Mitemo yemutambo yakashanduka anozivisa Bonnie Herzog, muongorori weWells Fargo muUnited States uyo ari mumwe wevamiriri vane tariro pane e-fodya nezvimwe "zvakaderedzwa zvigadzirwa zvengozi". " Ndinonyatsofunga kuti mumakore gumi anotevera, kushandiswa kwezvigadzirwa izvi kuchapfuura kudyiwa kwefodya inoumbwa nefodya.".
Big Fodya yatanga kuona kuti e-fodya haisi fashoni inopfuura asi injodzi chaiyo kumusika wefodya. Kupfuura izvozvo, chinogona kunge chiri chigadzirwa icho Big Fodya yanga ichiedza kugadzira kwenguva yakareba pasina: Mudzanga wakachengeteka. " Tinogona kutora mamiriro eKodak semuenzaniso anodaro David Sweanor, purofesa wezvemitemo paYunivhesiti yeOttawa uye murwi wefodya, achitaura nezvemugadziri wemafirimu akamhan'arira kubhuroka muna 2012 mushure mekuuya kwemafoto edhijitari. " Fodya huru haidi kugadzira "Kodak"« anopedzisa Dhavhidhi Jonatani asati awedzera kuti “ Iko kugona kwechigadzirwa chinosangana netarisiro yevatengi vavo asi isina zvinokonzeresa chimwe chinhu icho Big Fodya yagara ichirota. »
Big Fodya yanonoka kusvika pamutambo uye yatanga kufamba, chikwata chavo chekubatana nekutenga chatanga kutenga vagadziri vefodya vakazvimiririra. Muna Kubvumbi 2012, muAmerican brand "Lorillard" akatenga Blu-cigs yemadhora 135 miriyoni. Muna 2014, Japan Fodya yakatora “ Zandera", mugadziri weE-lites. Imperial Tobacco yapinda muchibvumirano na Hon Lik, muvambi wokuChina wefodya ye<em>e-cigarette. Philip Morris International akatenga " Nicocigs", uye pakupedzisira British American Fodya yakazvipa muna Zvita 2012 kutanga kweManchester kunonzi" CN Creative".
Clives Bates, aimbove maneja wefodya uye mishandirapamwe yehutano akapedzisa nekutiudza “ Vanoda imbwa mukurwa! » uye zvichanzwisiswa, naKingsley Wheaton, British American Fodya inoshuvira kuisa mari mumusika we e-fodya.
FODHA YAKURU ZVINO YODA KUTENDA MUsika weE-CIGARETTE
Zviripachena kuti kutora zvishoma uku hakusi kuzogutsa Big Fodya iyo inofunga kuti kuvepo mumakore mashoma ichave yave kutonga musika we e-fodya. Saka zvigadzirwa zvitsva zvakatotangwa senge " JHA iyo yakaita kuti ionekwe muFrance uye iyo kushambadzira kwayo uye propaganda zvino zvinogona kuonekwa kunenge kwose kwose. Uye British American Tobacco hazvizosiiwe munhoroondo sezvavanoronga kuburitsa chigadzirwa chitsva nezita rekuti “ voke inova iri nyore nicotine inhaler isingade kutsva kana bhatiri. Uyezve, sezvakataurwa nevamwe vanamazvikokota, fodya hombe haigumiri pakutenga mhando kana zvigadzirwa asi pari zvino yave kushanda kuti ibatsire vagadziri vakazvimiririra uye dzimwe nyanzvi munyaya dzezvehupfumi nemabhengi. Sezvineiwo, zvinoita sezviri pachena kuti kana Big Fodya ikatadza kutengesa fodya yayo, inoshanduka kuita Big E-Cigarette nekupidigura vakwikwidzi vayo nemamiriyoni emadhora kana maeuro. Big Fodya inoziva kuchinjika, kujairana uye kudzoka kumashure, vagara vachiziva maitirwo uye zvichave zvakaoma kuchengetedza yakazvimirira e-fodya musika kwenguva refu..
SAKA FODHA HURI INOGONA HERE KUTI VAPE?
Uyu mubvunzo wekuti zvingave zviri pamutemo kubvunza kana tazvinzwisisa Hombe Fodya ari steamroller. Zvakanaka, hongu! Hombe Fodya inogona kuchengetedza vape, asi kwete yedu vape, iyo yatinoziva uye tinokoshesa. Idzi hofori dzefodya dziri kuedza kutiita kuti tifunge kuti dzinoda kutipa mufaro wakachengeteka nezvinhu zvadzo zvitsva, “fodya.” Asi ngatirege kuva noupenzi! Zviri nenzira iyi Hombe Fodya yakatanga kusimudzira mukati mehondo yechipiri uye kurumbidza "mabhenefiti" efodya yakareruka, zvino nekurambidzwa kwekushambadzira, nezvidzidzo zvekutanga zvekurapa, zvaive zvakafanira kuwedzera zvakanyanya kupindwa muropa uye zvinokuvadza zvigadzirwa kuitira kuti mutengi akapindwa muropa aite uye nekurongeka. kuti ave nechokwadi chokuti achaparadzwa kusvikira pakufa kwake. Chero zvichaitika, mushambadzi werufu anoramba ari mutengesi werufu; Hombe Fodya haadi kudonha uye afunga kutora munhu wese netsoka isiriyo. Hapana mubvunzo kuti mumwedzi mishoma nemakore anotevera, ichange iri mari, simba uye magweta e Hombe Fodya iyo ichachengetedza vape, asi haizove "yangu" vape. Uye tinogona here kuvimba nevanopomerwa zvikuru kuuraya rudzi kunotsvaka kusvibisa zita ravo? Never.
mabviro : Newsweek - Spinfuel.com (Chinyorwa chakaturikirwa muchiFrench, chakagadziridzwa uye chakarongwa neVapoteurs.net)
