Ongororo yakasarudzika nevepolling Institute Kantar Millward Brown , yakaitirwa mhando yefodya yeBlu, inoratidza kuti mavaper echiFrench haanyanyoda kushandisa midzanga yemagetsi paruzhinji, kunyangwe ruzhinji rwawo ruchibvuma kuti rwuri nani pane fodya.
Blu anotenda kuti mamiriro ezvinhu aya chikamu chemugumisiro wemutemo, wakasimba kudarika mune dzimwe nyika huru, iyo inotumira shoko risiri iro kune vashandisi vefodya yemagetsi. Vapersi veFrench vanoda kukurudzirwa kushandisa fodya yemagetsi mune dzimwe nzvimbo dzevanhu, kana tikaenzanisa mafungiro avo nevamwe vavo muUnited States, United Kingdom neItaly.
FRANCE – A DYNAMIC MARKET, AMBIGUOUS LEGISLATION
Ne 16 miriyoni vanoputa (32% yevanhu vari pakati pe15 ne85), France ine mukana mukuru wekuvandudza kwechikamu chechigadzirwa ichi. Kunyange zvazvo 30% yevasvuta vanoronga kurega mukati memwedzi ye12, chete 12% yevanhu vakuru vakashandisa e-cigarette mumwedzi wapfuura (sekuyerwa muna Sept. 2016).
Uye nhamba dziri muchidzidzo dzinoratidza masimba evashandisi. Vapers vakapatsanurwa zvakaenzana pakati pevarume vaviri, nevarume vashoma (46% vakadzi, 54% varume). Vanonyanya vechidiki vakuru: 43% vari pakati pemakore gumi nemasere nemakumi matatu nemana, 18% vari pakati pemakore makumi matatu nemashanu nemakumi mashanu nemana, vane avhareji yemakore makumi matatu nemanomwe. Inopfuura hafu yevashandisi vakatanga kushandiswa kwavo mukati memwedzi yekupedzisira ye34 (avhareji yenguva yekushandiswa kwemakore 40). Uye maFrench vapers ndiwo anonyanya kushandisa, ane 35% zuva nezuva vashandisi.
Nekudaro, maFrench vapers ndivo vanonyanya kuzeza kushandisa fodya yavo yemagetsi paruzhinji. Nepo 55% yavo vachifunga kuti e-fodya inogamuchirwa munharaunda kupfuura fodya, ivo vane fungidziro pamusoro pekuputika kunze kwenzvimbo yavo yakavanzika.
Somuenzaniso :
• Chete makumi mana neshanu muzana evaperesi veFrance vanonzwa vakasununguka kushandisa e-fodya yavo pakonzati kana chiitiko chekunze - zvichienzaniswa ne45% yemavaper ekuAmerica (63% muUK).
• 51% yemavaper eFrance anonzwa akasununguka kushandisa e-cigarette yavo munzvimbo yekunze inogarogarwa nevasingasvuti/mavhapesi - zvichienzaniswa ne60% yemavaper ekuAmerica (54% muUK)
• 29% yeFrench vapers vanonzwa vakasununguka vap kubasa, mwero wakaderera pane dzimwe nyika dzese.
Semutemo wakajairwa, vapi veFrance vanozeza kupfuura vamwe vavo vekune dzimwe nyika kushandisa e-fodya yavo munzvimbo dzeveruzhinji, kunyangwe ichibvumidzwa.
Izvi zvakanyanya kuchengetwa maitiro muFrance ndezve Sergio Giadorou, France Director we blu, yakabatana nemamiriro ekunze akatenderedza musika: " MuFrance kupfuura kumwe kunhu, zviremera hazvisiyanise pakati pefodya nemhepo. Vapers vari pasi pemitemo yakafanana uye zvirango, nepo zvidzidzo zvakawanda zvichibvumirana kuona fodya yemagetsi seisina kukuvadza zvakanyanya pane fodya. Izvo zvakakosha kuti maFrench vapers anokurudzirwa kuti aenderere mberi munzira ye-e-fodya ".
MUMWE MUNHU WEMUGODZO ANOFANIRA KUISA MUsiyano WAKjeka PAKATI PAE-CIGARETTE NEFODHA.
Kana tikatora muenzaniso weUnited Kingdom, zvinoita sekunge imwe nzira yakanaka yemutemo inogona kubatsira pakuchinja maonero aya. MuUnited Kingdom, mutemo unofunga nezvemafungiro akanaka pamusoro pefodya yemagetsi yakabudiswa nevakuru vehutano hwenyika. Uye iyo mirairo inobva mukushandurwa kweEuropean Directive inogadza mutsauko wakajeka pakati pefodya uye zvigadzirwa zvevaping. Gwaro rehurongwa rakaburitswa muna Kukadzi 2017 ne " Komiti Yekuita Kushambadzira (CAP) zvakare inosiyanisa pakati pechikakananda-ine chipfuyo chinogadzirwa, nicotine-isina vaping zvigadzirwa uye zvine rezinesi zvigadzirwa zvevaping:
Kune zvigadzirwa zvemaputi zvisina nicotine, kushambadza kunobvumidzwa, kunze kwekunge isingakurudzire zvisina kunanga chigadzirwa chenicotine, inosiyanisa pakati pefodya yemagetsi nefodya yakajairwa, haikurudzire vasingasvuti kuti vatore vaping uye haina kugadzirwa kukwezva vadiki. . Vaping inobvumidzwawo munharaunda dzese dzeveruzhinji.
Kuna Sergio Giadorou, "Kuratidza veruzhinji kuti zviremera zvinoona kupfumbuka kwefodya sechinhu chakanakira fodya nekubuda pachena pamusoro pekubvumira kupfutidza munzvimbo dzeveruzhinji uye nekubvumira kushambadza kwakawanda - zvichabatsira kubvisa kusajeka kwakatenderedza chikamu ichi chezvigadzirwa uye zvichawedzera chivimbo. Tinovimba kuti zviremera muFrance zvichatora mhedziso dzakafanana. »
mabviro : Gootenberg
