Mwedzi mishoma yapfuura chikwata chedu chevapepeti chakatora chikamu muongororo yaitungamirwa na Euromonitor Internationall nezvezvigadzirwa zvevaping uye fodya inopisa muBelgium. Nhasi, tiri kukuzivisai mushumo wakaitwa panyaya iyi.
VAPING PRODUCTS UYE MARKET EVOLUTION MUBELGIUM
Nezvegore ra2016 muBelgium, zvigadzirwa zvevaping zvakarekodha kukura kwe19% kusvika kumari ye49 miriyoni euros. Izvo zvakanyanya kuvonga kune zvitsva uye "zvakavhurika" vaping masisitimu kuti nhamba iyi yakawanikwa. Musika we e-liquid unoramba uchinyanya kusimba nekukura kwe25%.TENDENSIES
– Zvigadzirwa zveVaping zvakasvika kuBelgium muna 2009. Musika mutsva uyu wakakura nekukurumidza munguva yakadzidzwa asi unoramba usisakoshese kana uchienzaniswa nefodya. Muna 2016, kutengesa kwakasvika 49 miriyoni euros.
- Nekuda kwehunyanzvi hutsva uye nekuuya kwevatengi vatsva, zvigadzirwa zvevaping zvakasangana nekukura kwakasimba kunosvika 19% muna 2016. Kuwanda kwevaping muhuwandu hwevanhu vakuru kunosvika 9%.
-Iyo inonzi "yakavhurika" vaping masisitimu yakaverengera chikamu chikuru chekutengesa muna 2016 uye yakatumira kukura kwe20%. Mutyairi mukuru wekuita uku ndeyekuvandudza, nezvigadzirwa zvitsva zvinotangwa mwedzi wega wega. "Vhura" masisitimu emhepo anomiririra chizvarwa chechitatu, nezvimwe zvigadzirwa senge cig-a-likes zvishoma nezvishoma zvichinyangarika muBelgium.
- Mazhinji mavhapu muBelgium anoshandisa nicotine e-zvinwiwa, chikamu ichi chiri kufungidzirwa pa70%. Izvo zvinofanirwa kucherechedzwa kuti kutengeswa kwe nicotine e-zvinwiwa kwakarambidzwa muzvitoro zvese kunze kwema pharmacy kusvika Chivabvu 2016.
-Kunyangwe akawanda ezvigadzirwa zvevaping zviripo muBelgium zvinotengeswa kubva kuChina, kukosha kwehunyanzvi kwakakwidza mitengo muna 2016.
- Kudiwa kwemichero yakaomeswa uye "organic" e-liquids yakawedzera muna 2015 uye 2016. Mupfungwa iyi, zvinogona kutariswa kuti vashandisi vangangoramba vachiwedzera vape kunyangwe vakarega kushandisa e-zvinwiwa zvine nicotine.
-Kunyangwe zvigadzirwa zvevaping zvichiramba zviri chikamu chidiki muBelgium, fungidziro inoratidza kuti kutengesa kunofanirwa kuwedzera nekuda kwekuwedzera kwekuziva kwevanoputa fodya yemagetsi seimwe nzira. Kuenderera mberi kwekukwira kweavhareji mutengo wefodya ipfungwa inosimbisa kufanotaura.
- MuBelgium, mavaper mazhinji anoshandisa e-fodya kurega kuputa. Maererano nevanotengeserana, vamwe vanokwanisa kurega kushandisa nicotine zvachose mumwedzi mishomanana chete, nepo vamwe vachiramba vachishandisa zvinogadzirwa nemhepo kuti vafare nokuti vanozviwana vachizvifarira kana kuti nokuda kwokuderedza chikakananda.
- Belgium yakashandura European Tobacco Products Directive (TPD2) mumutemo wayo wenyika muna March 2016. Kanzuru yeHurumende yakabva yaimisa muna Kubvumbi 2016. Mutemo mutsva wakatanga kushanda muna Ndira 2017. Migumisiro yakaipa yaitarisirwa yemutemo mutsva uyu yakaita. kwete pakupedzisira kuve nemhedzisiro muna 2016 asi inofanirwa kuve neimwe muna 2017.
- Izvo zvinonzi "zvakavharwa" zvirongwa zvakanga zvisipo muBelgium muna 2016. Zvisinei, kushanduka kwemitemo, iyo inonyanya kukanganisa iyo inonzi "yakazaruka" maitiro, zvichida inokurudzira vagadziri kuti vatange maitiro akavharwa muBelgium. Zvinoenderana nevekutengesa masosi, mamwe "akavharwa masisitimu" aizozadzisa zvakakwana zvinodiwa nemutemo mutsva wezvigadzirwa zvevaping.
-Mushure mekuitwa kwemutemo mutsva, akati wandei "akavhurika" evaping zvigadzirwa zvichabviswa pamusika. Kusavimbika kwakadaro, pamwe nekurambidzwa kwekushambadzira uye kutengesa kwepamhepo, zvingangoita sechipinganidzo chekupinda kwevatengi vatsva.
-Zvisinei, vagadziri nevatengesi vanogona kuita nekukurumidza kune shanduko yezvakatipoteredza uye kuburitsa zvigadzirwa zvakachinjirwa kumitemo mitsva. Munguva pfupi, chikamu chinofanira kuona kuderera. Muna 2017, zvigadzirwa zvevaping zvinotarisirwa kusangana nekukura kusina simba, izvo zvichazotora muna 2018.
COMPETITIVE LANDSCAPE
- MuBelgium, zvigadzirwa zvevaping chikamu chechikamu chakakamurwa kwazvo nehuwandu hunoramba huchiwedzera hwevagadziri nevatengesi vanopa akawanda mabhureki pamitengo yakasiyana. Iko hakuna mutungamiriri weboka akajeka uye iyi yepamusoro kupatsanurwa yakave nemhedzisiro yakaipa pamari yepurofiti.
Parizvino hapana kambani yeindasitiri yefodya uye inopa fodya yemagetsi kuBelgium nekuti makambani efodya akamirira kujekeswa kwemutemo asati apinda mumusika. Zvakare, saizi yazvino yechikamu haikodzeri mari inorema pakutsvaga nekusimudzira kana kutanga chigadzirwa. Makambani akadai seJapan Tobacco naPhilip Morris vari kugadzira yavo vhezheni yezvigadzirwa zvevaping izvo zvavari kuyedza mumisika mikuru, kunyangwe pasina kutangwa kwekutengesa kwakarongwa muBelgium munguva pfupi iri kutevera. Sekureva kwevatambi vakuru ava, kutengesa kwezvigadzirwa zvevaping kuchiri kwakadzikira muBelgium kumutsa kufarira kwavo. Nekune rimwe divi, makambani aya anogona kuparura fodya inopisa munyika.
- Kunyange akawanda "akavhurika" masisitimu emhepo achigadzirwa muChina, e-zvinwiwa zvinonyanya kubva kuFrance kana dzimwe nyika dzeEurope. Kugadzirwa kwe e-zvinwiwa kunoramba kuri kushoma muBelgium.
- Mutemo mutsva wezvigadzirwa zvevaping zvakatanga kushanda muna Ndira 2017 unofanirwa kufarira vatambi vakuru vachibhadhara vadiki. Nekudaro, chikamu chinotarisirwa kuona kufa kwemamwe mabhizinesi uye kuita kushomeka kupatsanurwa panguva yekufanotaura.
KUVARISWA
- Kugoverwa kwezvigadzirwa zve nicotine vaping kwakabvumirwa zviri pamutemo muma pharmacy kusvika May 2016. Kubva muna May 2016, zviri pamutemo kutengesa nicotine e-liquids mune chero rudzi rwekutengesa.
- Mumakore achangopfuura, vazhinji vemabhizinesi madiki vakagadzira e-commerce nzvimbo muBelgium, nekutengesa kwepamhepo kunomiririra 15% yekutengesa kwevaping zvigadzirwa muna 2016. Zvisinei, kutengeswa kwezvigadzirwa zvevaping zvakarambidzwa painternet kubva pakutanga kwe2017. Izvi shanduko inogona kukonzera kusagadzikana uye kumanikidza vatengesi vepamhepo kuti vasiye mabasa avo kana kuvaendesa kuzvitoro zvavo.
- Vatengesi vakaita seNew Smoke, vane vatengesi vanomwe muBrussels, vatove kumisa pfungwa yefranchise kuitira kuti vazvisimbise nekukurumidza muBelgium. Iyo Vapor Shop, semuenzaniso, yatova nemapoinzi anopfuura makumi maviri ekutengesa muBelgium.
CATEGORY INDICATORS
ONA ZVINHU ZVINOITA EUROMONITOR INTERNATIONAL REPORT
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