Aimbova mushandi, akazove wemishonga uye ari pamavambo efodya yemagetsi, musika unofungidzirwa pa 7,5 mabhiriyoni emadhora muna 2016. Nhasi mumiriri weBlu brand, anofananidzira kushanduka kweChina, kusvetuka kukuru kubva ku1958 kusvika ikozvino liberalism yeMiddle Kingdom.
NYAYA: KUSIKWA KWEMAZUVA ELECTRONIC CIGARETTE
Chiroto chinotyisa. Zviri " zvinotyisa hope dzakapa Hon Lik pfungwa yekugadzira kwake. Zvirinani, ndozvinoita muManchurian, achipfuura nemuParis uye achivaraidza mukamuri risiri remunhu rehotera huru yeParisian, anotaura nyaya. Nhoroondo yake. " Ndichiri kuzvirangarira sezvazvaiva nezuro! Ndiri pamusoro pedombo, ndoda kuwira mugungwa iro rinotubuka pasi, ndinopepuka ndichitya asi pandakangodzokera kunorara, hope dzakabva dzadzoka. Ndine chokwadi chekuti honzeri yaive machira echikakananda chandakasiya pachipfuva pangu ndichizama kusiya. Ndaifanira kutsvaga chimwe chinhu. “Bhachi rebhuruu remvura, hembe yebhuruu, uyo anowanzotaurwa somuvambi wefodya yemagetsi anozvipira kubvunzurudza, ane ushamwari, anooneka uye achinyemwerera ari seri kwemagirazi akangwara.
Kana iyo sefa yeshanduro (Hon Lik asingataure Chirungu, kana fortiori French) ikasaita kuti zvikwanise kubata zvese zvisinganzwisisike zveMandarin, munhu anonzwa murume akapwanyika muchiitwa, achisanganisa anecdotes nekudzivirira uye mufananidzo wetsime. -kunzwisisa vaping: iyo iyo, nekuchengetedza gesture uye nicotine, inobvisa zvinokuvadza zveutsi hwefodya.
Hon Lik mutauri anoshamisa, ane hunyanzvi uye anogutsikana kuzadzisa basa rinodiwa nemabasa ake matsva. Nyanzvi mune vaping, iye zvino Fontem Ventures R&D chipangamazano, paBeijing neSilicon Valley nzvimbo, uye VIP munyika yeblu, fodya yemagetsi yekambani yakagadzirwa neImperial Tobacco (iyo yakamedza Altadis uye naizvozvo yaimbova French Seita mu2008). Hofori yefodya yakawana bhizimusi raHon Lik nemvumo muna 2013. Iyo blu, yakatangwa pamusika weFrance muna Gumiguru 2016, inotungamirwa neiyo qualifier yemutungamiri wenyika uye nhamba 1 muUnited States uye United Kingdom ye-e-liquids, inopihwa ne 8 vefodya muFrance.
BABA VEE-CIGARETTE….
Hon Lik zvishoma kufodya yemagetsi izvo Roland Moreno ari kune smart card: anofungidzira muumbi uyo, kubva pane pfungwa yakapusa uye zvishoma zvemagetsi, pakupedzisira akagadzira pfungwa inokwanisa kuchinja chiso chenyika ... vanoputa fodya, uye veindasitiri yefodya. " Pakati peyangu yekutanga prototype uye yekupedzisira modhi, pane musiyano wakafanana nepakati pekutanga laptop uye yekupedzisira iPhone.Zviripachena, musika unofanirwa kuramba uchikura. Muchokwadi, vapers nhasi vanosvika makumi emamiriyoni. Ongororo yakaitwa nekambani yeEY yakafungidzira musika wepasi rose pamadhora mabhiriyoni 7,5 muna 2016, paine tarisiro yekusvika bhiriyoni makumi maviri muna 20. MuFrance, Xerfi akafungidzira kuti 2020 miriyoni euros muna 400 nehuwandu hwekukura huchiunza ku2015 miriyoni 700.
Hon Lik zvakare, pamakumi matanhatu, pfupiso yakanaka yeChina yemakore makumi mashanu apfuura, kubva kushanduko yetsika kuenda kuhupfumi hwemusika wesocialist, kuenda kurusununguko runotungamirwa nebato uye nekudyidzana kwepasirese. Akazvarwa muna 60 muShenyang (Moudken, kuManchu), guta guru repurovhinzi yeLiaoning, kuchamhembe kwakadziva kumabvazuva kwenyika, iguta rechipfumbamwe rine vanhu vakawanda muChina. Premonitory chiratidzo, ndiko ikoko kuchazvarwa, muna 1956, yekutanga stock exchange yeChina. Kusvetuka kukuru, kwakatangwa naMao, kwakatanga makore maviri gare gare, muna 1986. Semukomana wechikoro wechidiki, akatanga maelstrom yekuchinja kwetsika kwakatangwa muna 1958. Achiri mudiki, Hon Lik haana kunyoreswa muRed Guards asi akashanda mu. kuminda yefodya, anodaro pasina pekugara. Kudyara, kukohwa, kuomesa, kuronga, kutengesa mashizha anodiwa kuna Nicot: anoita zvishoma pane zvose uye anotanga kusvuta, achitevedzera baba vachafa ... nekenza yemapapu. Sezvo ave mushandi mufekitori inogadzira zvikamu zvekuchera, achave nechikwereti chekudzoka kwaDeng Xiaoping kunyasha kuti aone magonhi echikoro chepamusoro achivhurwa, zvino, mushure mebaccalaureate, avo veLiaoning University, nyanzvi mune yechinyakare Chinese pharmacy.
Achipinda mupurovhinzi yekutsvagisa Institute, akatarisa pane hunhu hweginseng, akaisa mapepa maviri uye akagadzira kambani yake yekutanga muna 1994, kubudirira pakutanga asi iyo yakakurumidza kutambura nekurwiswa kwemakwikwi. Zvechokwadi, asi fodya yemagetsi? " Ndaisvuta mapaketi maviri kusvika matatu echiedza pazuva uye, somuongorori nomugadziri wemishonga, ndaiziva zvose zviri zviviri zvirimwa uye ngozi dzefodya. Ndakaedza kusiya zvihwitsi zve menthol, zvigamba, asi zvakashaya basa. Ndakanzwa sokuti ndaifanira kubvisa zvinhu zvinopiswa zvefodya, zvakadai setara, asi kwete chikakananda kana kupfungaira kwoutsi kana kuti chiito. “, anotsanangura. Uye zvemagetsi? " Ndakada kuziva, ndakabvisa uye ndikabatanidza maredhiyo nematerevhizheni kuti ndizvibate pandaiva mudiki, pfungwa yakabva yauya kwandiri yekubatanidza zviviri izvi, zvemagetsi nemiti kuti ndigadzire chinotsiva chinotevedzera mudzanga. »
Yekutanga yakagadzirwa nemaoko prototype yakabuda mairi: diki silinda yesimbi, waya shoma dzakabatanidzwa kune yakadhindwa redunhu, yepakutanga tekinoroji yekuputira mvura ine nicotine ... Muna 2003, akapa mvumo yekugadzirwa kwake uye akagadzira kutanga kwake. , Ruyan (translate "sefodya"), to industrialize it. Kana kubudirira kuri kwekutanga pakusangana (tiri kutaura nezve 20 miriyoni euros mukuchinja muChina muna 2006), mhedzisiro ichave shoma. Yakatarisana nekambani yefodya yekuChina uye yekunyepedzera, kambani iyi iri kudzikira. Iva Dragonite, inogara muHong-Kong, inotengesa, kwe55 miriyoni euros, patents pamudzanga wemagetsi kuImperial Fodya muna 2013.
Mupfumi, Hon Lik? Zvakaoma kutaura. Akangobata chikamu chidiki cheRuyan (0,79%) asi chibvumirano chacho chakanyanya kuoma. Uye haana kubuda mubhizimusi rake remishonga. " Ini ndiri chikamu cheChinese middle class ", anopfupikisa, ane mwero uye akangwara. Mwanasikana wake, akapedza kudzidza paPeking University, zvino ava gweta rine makore makumi maviri nemanomwe. Panguva yekushanya kwake kwekutanga kuParis - pachivande, panguva ino - akange apira kunzira yevashanyi yemhando yepamusoro kubva kuNotre-Dame kuenda kuEiffel Tower kuburikidza neGaleries Lafayette! Chaanonyanya kufarira kuita waini yakanaka - yemhando yepamusoro muChina yanhasi.
IVA NUMERI WEFOdya YEFODYA…
Vamwe vanofa-vakaoma vapers vaiva nenguva yakaoma kuyambuka Rubicon yeiyi "yakatengeswa", yakapinda "gehena" yeindasitiri yefodya ... Haana hanya.
Anotora pasina kuomarara chimiro chake cheviri chevaper-anoputa zvakafanira chaizvo kuti atambe vamiriri veblu. " Vagadziri vari munzvimbo yakanaka yekugovera fodya yemagetsi. Vanozvionera vamene kuderera kwefodya uye vakanzwisisa, izvo zvakanga zvisina kudaro pakutanga, kuti ndiyo imwe nzira uye kuti nzira mbiri idzi dzinogona kugarisana. Uye ichokwadi zvakare kuti musika wekuMadokero ndiwo wega unokwanisa kukoshesa patents dzaHon Lik, musika weChinese uchinge wakavharika kwazviri. " Ivo vane ruzivo, network, nzira dzemari ", anotsanangura, kupandukira, pasina kubva pakudzikama kwake, kune avo vanoda kurambidza e-cigarette munyika yake yekuzvarwa: " Haisi iyo yakanakisa mhinduro. Makore ane chiuru apfuura mumwe mambo weChina aida kurwisa mafashamo nekuisa migero kwese kwese. Kwaiva kukundikana. Mutsivi wake akachera migero kuti itungamire mvura. Izvi ndizvo zvinofanirwa kuitwa: kuchinjisa kwete kurambidza nekugadzira mhando, zviyero, nekusimudzira michina yakakodzera uye zvinwiwa zvakafanira. Ndinotenda kusununguka kwemweya weFrench, ivo vachakwanisa kuita sarudzo dzakakodzera. »
Zvichakadaro, Hon Lik anoti "anodada" nekugadzirwa kwake kwaanoona kunobatsira vanhu. Uye ane mamwe mazano matsva mupfungwa. " Kupenda, kuverenga, skiing hakusi kunakidza zvakakwana kwandiri. Mugadziri wechokwadi anofanira kugadzira zvinhu zvakati wandei muhupenyu hwake ... “Chii chekuchinja chikamu zvakare? Hongu, anopindura achinyemwerera zvisinganzwisisike uku achikweva papombi. zvemagetsi…
mabviro : Lesechos.fr/
