Yakanaka nhoroondo iyo yevakavamba Juul, iyo e-cigarette ine mukurumbira iyo inorova uye zvakare ine gakava. Adam bowen et James monsees vaitsvaga madhigirii echigadzirwa paStanford pavakasarudza kuita chimwe chinhu pamusoro pekupindwa muropa nefodya. Nhasi, mumwe nomumwe wavo anorema mamiriyoni 843 emadhora.
JUUL: KUBUDIRIRA, A SCANDAL, MUENZANISO WEKUTEVEDZERA UYE KUROVA!
Kwakanga kuri kupfurikidza nokusarudza kurwisa kupindwa muropa kwavo nefodya ikokoAdam bowen et James monsees yakauya nepfungwa yeJuul, e-fodya iyo yave yakakosha muUnited States.
Nhoroondo ye Juul Labs Inc., mabhiriyoni gumi nemashanu anogadzira e-fodya ane chigadzirwa chakakurumbira zvikuru ane chiito chayo: "Juuler/Juuling"
«Vari kuita zvakafanana nemusika wefodya wemagetsi"Akadaro Ken Shea, muongorori we Bloomberg Njere, nezveSan Francisco-based Juul.
Adam Bowen, makumi mana nematatu, naJames Monsees, makumi matatu nemasere, vakatanga Ploom muna 43 uye vakatengesa zita racho makore masere gare gare. Iyo kambani Japan Tobacco Inc.. vasati vatumidza kambani yavo Nhoroondo ye Pax Labs Inc.. Panguva imwecheteyo, vakaratidza e-fodya muchimiro chekiyi ye USB: yakakurumbira Juul. Gore rapfuura, Juul akabva kuPax Labs Inc. uye ndokukwidza musika.
Kukura kwayo kwave kuine meteoric, nedhora raJuul's dhora rekutengesa e-fodya richikwira kusvika pa53% kubva pa16% pakupera kwa2017, data yekudzidza inoratidza. The-
mudzanga View Ciro, ivo Reynolds American Inc., inouya yechipiri ine 10% chete share.
Zvinoenderana nembiri ya2012 yakaitwa naStanford Magazine, Bowen naMonsees vakauya nepfungwa hombe iyi muna 2004 vachitora zororo refodya uye vakatarisana nenguva yakatarwa yezvikumbiro zvemadhigirii evatenzi vavo mukugadzirwa kwechigadzirwa.
Varume ava, vakaramba kutaura nezvenyaya iyi, mumwe nemumwe aive ne5,6% yaJuul mushure mekutsvaga mari muna Chikunguru iyo yakavapa chikamu chemadhora mazana masere nemakumi mana nematatu ega ega. Huwandu uhu huri kutarisirwa kuwedzera zvichitevera kutengeswa kwefodya dzemagetsi, uko kwawedzera zvakapetwa katatu mugore rapfuura. Kunyange zvazvo e-fodya inomiririra 843% chete yekutengeswa kwefodya nhasi, Shea akati anofanotaura kuti nhamba iyi inogona kukwira kusvika ku3% mukati memakore gumi.
Bonnie Herzog, muongorori pa Wells Fargo & Co., uyo akadana Juul "a brand to beat“, yakaita ongororo yakaratidza kuti chigadzirwa ichi chaikwezva vashandisi vatsva vefodya. Zvakaoma kutaura kuti sei Juul ave akakurumbira kudai e-fodya yanga iripo kweanopfuura makore gumi.
« Zvimwe zvigadzirwa zvinongoenda kuhutachiona"akadaro Ken Shea.
mabviro : Bloombergquint.com/
