Hurukuro naKarin Warin, Co-muvambi weClopinette.
“Mushure mekuvandudzwa kwezvese uye nezvitoro zvine 3 zvehunyanzvi, kugadziridzwa kwemusika wefodya yemagetsi hakudzivisiki. »
Kuwanda kwezvitoro zvine hunyanzvi uye njodzi yekuzara, kukwezva vefodya, kurambidzwa kwakarongwa kushambadza muna 2016… Ndeipi ongororo yaunoita pamusoro pemusika wefodya wakatsemuka zvikuru? Ndeapi tarisiro kune vanogovera senge Clopinette, mutungamiri wefranchise?
Nhasi kune zviuru zvitatu zvezvitoro zvehunyanzvi muFrance, izvo zvinofanirwa kuwedzerwa makwikwi kubva kune vefodya uye zvitoro zvikuru uye zvepakati nepakati (GMS). Mushure mekusimudzira-zvese mumakore achangopfuura, kugadziridzwazve kwemusika hakugoneke nekuti kupa kwave kukuru kupfuura kudiwa. Zvitoro zviri kuvhara uye zvicharamba zvichivharwa. Isu tinofanirawo kutarisira kufamba kwekusangana kwema brand uye kugovera network.
Kusavimbika kwemutemo kwakabviswa: the mudzanga wemagetsi chigadzirwa chakatenderwa pasi pemamiriro ekuparadzira zvakanyanya. Kuti tidzivise kushungurudzwa kwakabatana nezvigadzirwa zvemhando yakashata kana kusaenderana nezvinodiwa nemutengi, isu tingatorerekera kune inogoneka mvumo kana boutique label. Kana vari vefodya vachiti vari kugovera fodya chete, isu tagara tichikunda nyaya dzedu. ini'e-mudzanga haisi hurumende yekutonga.
Iine miriyoni imwe kusvika maviri vapers, iyo mudzanga wemagetsi haisi fashoni. Musika wacho unogara zvachose. Dambudziko revanogovera nderekuhwina vatengi vatsva, vanowedzera ruzivo nekuvapa vakachengeteka (chitupa chebvunzo, traceability) uye zvigadzirwa zvitsva, sevhisi uye zano. Izvi ndizvo zvakakosha zvepfungwa Clopinette sezvo brand yakagadzirwa muna 2011.
Iyo network yakakura sei Clopinette ? Zvakadini nehurongwa hwako hwekuita uye ndezvipi zvinangwa zvako zvekuwedzera izvozvi?
Iyo network inokwana zvitoro makumi masere muFrance: 80 mapazi uye 21 franchise, vachiziva kuti ruzhinji rwevashandisi vanoshandisa kanenge mapoinzi maviri ekutengesa.Clopinette ichangotorawo matanho ekutanga pasi rose, muBelgium, nekutora cheni Smokey Club.
Muna 2014, takavhura zvikamu makumi maviri (Bordeaux rue Sainte-Catherine, Saintes, Valenciennes, Dieppe, nezvimwewo) uye tiri kuronga kuvhurwa kwe20 gore rino, ndeyake uye inoshandiswa. kodzero. Mushure mekuva nenzvimbo dzinodiwa mumigwagwa n°1 pakati peguta, tiri kunangawo nzvimbo dzekutenga nedzezvitoro sezvitoro zvakavhurwa muAubière, Flins neLa Roche-sur-Yon. Chimiro chedu senzira inotungamira mu kodzero inotivhurira mikova munzvimbo dzekutengesera, uko vadzidzisi vanofarira mhando dzenyika pane vanozvimiririra.
Mukati memakore mashanu, chinangwa ndechekuva nezvitoro mazana matatu nekuenderera mberi nebudiriro yedu uye kuburikidza nezvinobvira kunze kwekukura kwemabasa, zvichienderana nemukana.
Ndeapi maprofiles evamabhizinesi aunotora kumapurojekiti efranchise? Ndedzipi dzakajeka dzekondirakiti uye nderupi rutsigiro rwaunopa kune mafranchise?
Dzokutanga franchisees yemhando yacho vaive vazvinabhizinesi vane ruzivo vaive vatotungamira mabhizinesi uye vakakwanisa kubata chigadzirwa chitsva nemusika mutsva. Nhasi, maprofile evatinoshanda navo akasiyana: varume, vakadzi, vakaroora, vaimbova vashandi Clopinette, vatungamiri vari kudzidziswazve, karefranchisees Imba Yefoni… Isu tinofarira chimiro cheanoshanda mutengesi kupfuura vanoisa mari.
Le muripo wekupinda, kubatana netiweki, i15 euros. THE Royalties akaiswa pa5% yeturnover uye 1% yeturnover yekutaurirana. Kuti uvhure chitoro chinosvika 20 m², mukwikwidzi anofanira kunge aine a mupiro wemunhuzvishoma zve20 euros. Kunze kwemukova, iyokutanga mari inosiyana pakati pe60 ne80 euros papurojekiti.
Vanos franchisees ndevemabhizinesi vari kutonga mapoinzi avo ekutengesa vachibatsirwa nerutsigiro nerubatsiro panguva yekondirakiti. Kunyanya, varongi vanoita ongororo yekota yezvitoro. Izvi zvinobvumira ese ari maviri kuti ave nechokwadi chekushandiswa kwakakodzera kweiyo brand yekutengeserana marongero uku uchikurudzira mhinduro kubva kumunda.
mabviro : franchise-magazine.com/
