Kubva 16,5 miriyoni vanoputa, nhasi kune 2,5 miriyoni mavhapesi muFrance, kusanganisira 1,5 miriyoni vatengi venguva dzose. Mushure mekukurumidza kutanga, misika yefodya yemagetsi iri kuparara nekutengesa kunowira ne30% inonyora JDD. "Nhema" inopindura basa, iro rinoziva kuvharwa kwezvitoro zvehunyanzvi asi kwete kuderera kwekuita, kuri kufambira mberi kunyanya paInternet.
Musika wefodya wemagetsi uri murima. Vatambi varo, vane zvido zvinowanzopesana, havabvumirani zvachose pazviverengero. Zvinoenderana nemubatanidzwa wehunyanzvi hwevape (Fivape), iyo inounza pamwechete vese nyanzvi dzekutengesa, musika ungadai wakasvetukira ku450 miriyoni euros muna 2014, kusvika 64% zvichienzaniswa ne2013 (275 miriyoni). Vasina tarisiro, vefodya vachiri kuzviona zvichikwira, asi pamazana matatu nemakumi mashanu emamiriyoni, ukuwo vanotengesa fodya yeLogista vanoti musika wadzikira kusvika pamamiriyoni mazana maviri nemakumi mashanu chete. Asi munhu wese anobvumirana pane imwe pfungwa: mushure mekuputika kwemakore achangopfuura, zvitoro zvakawanda zvichavhara.
Zvitoro zvepasi-pasi ndizvo zvekutanga kudhirowa keteni
Nepo vashandisi vakashandisa pakati pemakumi manomwe nemazana emaeuro kuti vazvishongedze nefodya yemagetsi, ivo zvino vanongoshandisa anenge makumi matatu emaeuro pamwedzi (70 euros maererano neongororo yakaitwa neTNS-Sofres muna Kukadzi) mumidziyo uye kunyanya yekuzadzazve. Kubva pa100% yekutengesa mumidziyo uye 35,8% mu-e-mvura, kugovera kwekutengesa kwadzoka zvachose (70% e-liquid - 30% device). Hongu, kuita kwezvimwe zvitoro kwadzikira zvichienzaniswa nekutanga, asi huwandu hwebhizinesi uhu hwaive husina kujairika. Nhasi, mutengo wepamwedzi unosvika zviuru makumi maviri zveeuro paavhareji pachitoro chimwe chete, akatiudza Stéphane Roverso, muvambi weVapoStore, imwe yekutanga network yeFrance. Icho chiri pamusoro pezvose "vane mukana vakafarira miganhu nekupa urombo hutsika zvigadzirwa zvakatovhara kana kuti zviri mukuvhara", anotsanangura kudaro maneja weVaposttore. Mukufamba kwenguva, chete zvitoro zvakakomba ndizvo zvichasara, izvo zvinopa mhando dzakanaka uye dzinogara dzichivandudza zvitoro zvavo.
Kuvharwa kwezvitoro kuchaenderera mberi
Kutora mukana weiyo vaping boom, zvitoro zvamera sehowa, dzimwe nguva zvichisvika pakumisa chitoro parutivi: "Zvitoro makumi matanhatu muMarseille zvakawandisa," mumwe mushambadzi akatiudza. "Iwe unofanirwa kuenzanisa iyo e-fodya kune chero imwe chikamu: pachave nekusangana pakati pevanogovera vanopa fodya, pakati pemanetiweki ezvitoro zvine hunyanzvi uye kunyangwe pakati pevagadziri", inotsikisa Fivape. France inogona kusangana nedambudziko rakafanana nereSpain, uko nhamba yezvitoro yakakamurwa negumi gore rapfuura, kubva pa60 10 kusvika ku3.000. Mutungamiriri weFivape, Arnaud Dumas de Rauly, pachake anoziva kuti nhamba yezvitoro zvehunyanzvi ichaderera zvakanyanya: “kubva Zvitoro 300 muna 2.500, pane zviuru zviviri nhasi uye zvinofanirwa kunge zvangove chiuru nemazana mashanu pakupera kwegore. Nekudaro, pachikamu chechikamu, mubatanidzwa, unounza pamwe chete vanogovera asiwo maFrench e-liquid vagadziri, havaone kudonha kwekutengesa uye kufanoona, zvakanyanya, kugadzikana kwemusika muna 2014.
Mawebhusaiti anotora
Kana zvitoro zviri kuvhara, vamwe vatambi vari mumusika vane simba guru. Chokwadi, kuti vazvishongedze uye vatenge zvinozadzazve, vashandisi vanogona zvakare kuenda kune vefodya uye nekuwedzera paInternet. Nhasi, mumwe chete kubva pamavhapu maviri anotenga zvigadzirwa zvavo muchitoro chehunyanzvi, maererano neongororo yeTNS-Sofres. IInternet inoita seyakanyanya kukura mutyairi. "Tine 150 vatengi vatsva pazuva," anodaro vaviri vanobatana naLe Petit Vapoteur, mutungamiri wemusika paInternet. “Vanhu vari kugadzira patsva uye michina iri kuchinja nekukurumidza. Zviri nyore kwatiri kutevedzera maitiro pane network dzemaboutiques ”. Mushure mekukura kwezvemuchadenga kwe800% muna 2013 uye zvakapetwa muna 2014, shanduko yesaiti yakawedzera ne30% kubva pakutanga kwegore. Kunze kwekunge mutemo waomesa, aya echokwadi e-fodya masupamaketi epamhepo anofanirwa kuramba achikwezva vashandisi.
Bakatwa reDamocles pamusoro pemavhavha
Vatengi uye nyanzvi muchikamu ichi vese vari kutya kunyorera muna 2016 yeEuropeanfodya yekuraira, iyo inopa kunyanya kurambidza kushambadza, kudzikisa madosi e-e-mvura uye kuwana mvumo 6 mwedzi isati yaburitswa chigadzirwa. Iyo budiriro inotyisidzira zvakananga vese vatengesi vane hunyanzvi, zvishongedzo zvavo uye kuwanda kwavo kwekunaka. Zvichakadaro, indasitiri yefodya yaizoda kupinza mawoko pamusika kuburikidza nekuvapa fodya yefodya diki inoenderana nezvinodiwa asi isinganyanyi kumisa kuputa fodya. Tinovanzwisisa – kutengeswa kwefodya kwakadzikira ne5,3%. Zvigadzirwa zvekubatsira zvekumisa (nicotine patches nemagumu) zvakadonha ne25%, izvo zvinogona zvakare kunetsa indasitiri yemishonga.
mabviro : Capital.fr
