Philip Morris achaisa mari inodarika mamirioni makumi matatu emafranc mufekitori yayo yeNeuchâtel muSwitzerland. Kambani yefodya yekuAmerica inoronga kuisa mitsara miviri mitsva yekugadzira fodya yayo yeIQOS inopisa fodya.
KUSVIRA KWEKUFASHARA MUSIKO WESWISS.
Mitsetse mitsva iyi ichagadzira matanda efodya kunyanya kumusika weSwitzerland, Philip Morris (PMI) akadaro mukutaura neChishanu. PMI inotogadzira zvikamu zvefodya inopisa mufekitari yayo itsva muItaly uye pamwero diki munzvimbo yayo yekusimudzira maindasitiri muNeuchâtel. Uyezve, boka rakazivisa mari ichangoburwa mufekitari itsva muGermany uye kushandurwa kwemafekitari ayo efodya muGreece, Romania neRussia.
Kubva 2008, PMI yakaisa mari inodarika mabhiriyoni matatu emadhora (3 bhiriyoni mafranc) mukutsvagisa, kusimudzira uye kuongorora kwesainzi kwezvigadzirwa zvisina hutsi. Nyika dzakawanda dzinoshandisa vanhu vanopfuura chiuru nemazana mashanu muNeuchâtel. Mudziyo wakagadzirwa naPhilip Morris, IQOS, acronym yeI Quit Ordinary Smoking, une chinangwa chekutsiva kunwiwa kwefodya nezvigadzirwa zvisinganyanye kukuvadza hutano, inyaya yakakosha kuindasitiri yefodya.
mabviro : Ats/Nxp / Tdg.ch
