Vane zvikamu zveBritish American Tobacco (BAT) neReynolds American vakapa chiedza chegreen neChitatu kukutora kweboka rechipiri nevekutanga, nemari inosvika mabhiriyoni makumi mashanu emadhora.
A TAKEOVER KUVA MUTUNGAMIRI MUE-CIGARETTE MARKET
Kambani yefodya yekuBritain, iyo ine mhando dzemhando dzeLucky Strike, Dunhill, Kent neRothmans, pakati pevamwe, ichawana chikamu che57,8% cheReynolds American icho haisati yave muridzi we49,4 bhiriyoni yemadhora (42,8 bhiriyoni euros). Kudyidzana kunofanirwa kupedzwa kusvika Chikunguru 25, BAT yakati mukutaura. Inofanira kugonesa boka reBritish kuti rive mutungamiri muUnited States uye mune e-fodya.
BAT yakanga yazivisa muna Ndira kuti basa iri raizoitwa muchidimbu mumari uye pamwe nekuchinjana kwemasheya. Varidzi veReynolds vachawana $29,44 mumari uye 0,5260 BAT shares. Kushanda uku kuchamiririra mubhadharo wakakwana wekubatsira kwavo kwe24,4 bhiriyoni emadhora mumari uye 25 bhiriyoni muzvikamu. Mari yakabhadharwa inosanganisira premium ye26% kana ichienzaniswa nemutengo wekuvhara wemasheya eReynolds musi wa20 Gumiguru, 2016, zuva rimwe chete BAT isati yazivisa kuti yakanga yatumira chipo chehushamwari chekutenga boka iro rave naro kare.42,2% yemari.
Vakuru vemakwikwi vekuUS vanga vasati vapikisa kutora uku nguva yekupedzisira yavakapihwa munaKurume 8, 2017, zvichireva kuti kutengeserana kwacho kwakasangana nemamiriro avo. Zvichinetsekawo, zviremera zveJapan zvakapa chibvumirano chazvo chisina zvisungo mwedzi gare gare. Kuvhiya uku ndiko kusanganisa kukuru muchikamu ichi kubva pakutorwa kwaReynolds kwemumwe wake Lorillard muna 2016 kusvika pamadhora mazana maviri nemanomwe emadhora. BAT nokudaro inove kambani yefodya yekutanga pasi rose munyaya dzekuchinja uye kuita purofiti.
BAT iri kubatanidza nzvimbo yayo yechitatu pasi rose kuseri kwekambani yeChina National Tobacco Corporation naPhilip Morris International, inotengesa Marlboros kunze kweUnited States pamwe neL&Ms neChesterfields. Boka reBritish, rinozviratidza se " inotungamira international vaping group", inodawo kusimbisa chinzvimbo ichi nekutora muAmerica.
Pamusoro pefodya yemagetsi yeVype inotengeswa kunyanya kuUnited Kingdom neFrance, BAT nokudaro inowana Vuse e-fodya, iri yaReynolds uye inoratidzwa seimwe yemhando huru pamusika weAmerica - yekutanga pasi rose munzvimbo iyi. .
mabviro : Le Figaro
