The Advertising Standards Authority yakarambidza zviziviso zvishanu zvakaonekwa sezvisina basa uye izvo zvakaburitswa ne " Hubbly Bubbly", kambani inobata e-fodya.
Ads anoratidzwa pasocial media saiti uye iyo Hubbly Bubbly saiti inoratidzwa zayn Malik, kubva kune aimbove mukomana bhendi " Nzira imwe »uye muimbi Cheryl Fernandez-Versini. Imwe paTwitter yakaratidza vakadzi vechidiki vaviri vachishandisa e-fodya uye chechitatu positi yaive tweet yairatidza vechidiki vaviri vachipupuma pamberi pemutsara wemabhodhoro edoro. Rugwaro rwakati: "Kupera kwevhiki rinobudirira kwazvo paHubbly Bubbly, takagadzirira kupera kwevhiki". Pakupedzisira, chiziviso chekupedzisira chaive vhidhiyo pa Youtube nezviitiko mumabhawa, ma<em>nightclub uye mukonzati umo vanhu vairatidzwa vachishandisa e-fodya” Hubbly Bubbly".
The Medicines and Health Products Regulatory Authority yakanyunyuta kuti zviziviso zviviri zvekutanga hazvina kutaura kuti chigadzirwa chine nicotine, uye zvaiita sekuti ma protagonists mune avo vaive pasi pemakore makumi maviri nemashanu. ASA yakaita ongororo yekuona kana vanhu vaivepo vaive pasi pemakore makumi maviri nemashanu. Kwavari, shambadzo yechishanu yaingove isina basa nekuti yaigona kukwezva avo vari pasi pemakore gumi nemasere.
Kutevera zvichemo zvakawanda, Hubbly Bubbly yakabvisa zvese ads. Iyo kambani yakati pakanga pasina chikonzero chekutaura nezve nicotine zvirimo nekuti kushambadzira kwanga kusipo kusimudzira chero chigadzirwa. Vakawedzerawo kuti vanhu vane mukurumbira vataurwa muzviziviso vaive vanhu vakuru uye kuti waifanira kunge uine makore gumi nemasere ekutevera peji reTwitter. Iyo ASA ichiri kufunga kuti mamodheru echikadzi mune ads aisaratidzika kunge ari pamusoro pemakore makumi maviri nemashanu. Saizvozvo, Hubbly Bubbly haigone kupa zvakare zvinyorwa zvavo pasina kugadzirisa zvimwe.
mabviro : Marketingmagazine.co.uk
