Iyo "Blu" yemagetsi cigarette brand ye Fontem Ventures, mumwe weboka reImperial Brands, achangotangisa chirongwa chitsva chekusimudzira muUnited Kingdom. Semazuva ese, Blu yaivimba nechimiro chemanzwiro vachishandisa hukama hwerudo kusimudzira chigadzirwa chayo.
KAKANGANANA CHEKUKANGANANA KWEKUSHAPISA CAMPAIGN...
Iyi haisi yekutanga yeFontem Ventures brand, iyo yaive yakaronga kare kugoverwa kwemidzanga mukutsinhana nemidzanga… Blu ane tsika yekumisikidza mishandirapamwe yekushambadzira “ mararamiro » yakanangana nekutsva uye manzwiro uye haisi kare kare kuti yekutanga "mazuva" (misangano) yakashanda serutsigiro rwemugadziri wefodya.
"Rudo" ndiro izwi rekuti "Blu" rinoshandisa muchirongwa chayo chekupedzisira muUK. Kuimisa, iyo mhando yakatanga ongororo ye2000 vanhu vaive nemazuva erudo kuti vaone kuti ndeapi mapoinzi anogona kubviswa pahukama.
Maererano nepepanhau " Zuva", ongororo inoshuma kuti 72% yevatori vechikamu vanoona mu" kunhuwa kwemuviri kwakaipa » chipingamupinyi chikuru kuhukama. Muchinyorwa, tinowana hunhu hwakashata, nhema, mweya wakashata…. Asi zvakare mazino eyero, kunhuwa kwefodya uye pamwe ndiwo mapoinzi aya aidiwa naBlu kuratidza.
Zviri muchirevo ichi kuti "Blu" inopa pane yayo yepamutemo webhusaiti " hukama hutsva nemudzanga wake » ndichiri kuzivisa »PWadii kuedza? Tanga nhasi uye undipe mavhiki matanhatu kuti ndikuite kuti uwanezve manzwiro erudo".
