Philip Morris ayaa in ka badan 30 milyan oo faran ku gelin doona warshadeeda Neuchâtel ee Switzerland. Shirkadda tubaakada Maraykanka ayaa qorshaynaysa inay ku rakibto laba khad oo cusub oo wax soo saar ah oo loogu talagalay nidaamka tubaakada kulul ee IQOS.
MAALGASHI LAGU FAATARAYO SUUQA SWISKA.
Khadadka cusub ayaa soo saari doona ulaha tubaakada inta badan suuqa Swiss, Philip Morris (PMI) ayaa bayaan ku sheegay Jimcihii. PMI waxay horey u soo saartey unugyo tubaakada kulaylka leh warshadeeda cusub ee Talyaaniga iyo qiyaas yar oo ku taal xarunteeda horumarinta warshadaha ee Neuchâtel. Intaa waxaa dheer, kooxda ayaa ku dhawaaqday maalgashi dhawaan warshad cusub oo ku taal Jarmalka iyo beddelka warshadaheeda sigaarka ee Giriiga, Romania iyo Ruushka.
Laga soo bilaabo 2008, PMI waxay ku maalgelisay in ka badan 3 bilyan oo doolar (2,85 bilyan oo faran) cilmi baarista, horumarinta iyo qiimeynta sayniska ee alaabta aan qiiqa lahayn. Hay'adaha caalamiga ah waxay ka shaqeeyaan in ka badan 1500 oo qof oo jooga Neuchâtel. Qalabka uu sameeyay Philip Morris, IQOS, oo loo soo gaabiyo I Jooji Sigaarka caadiga ah, ayaa ujeedadeedu tahay in isticmaalka sigaarka lagu beddelo alaab aan waxyeello u geysan caafimaadka, arrin muhiim u ah warshadaha tubaakada.
source : Ats/Nxp / Tdg.ch
