Ukuba uhlalutyo oluninzi lwezoqoqosho kwicandelo le-e-cigarette lupapashwa nyanga zonke, bonke bayavuma ukuba i-vaping boom yokwenyani iseza. Namhlanje sabelane nawe " Uhlalutyo lwengqikelelo yenguquko yegophe lokwamkelwa kweemveliso zomphunga » ecetywa ngu UFranck Shoemaker, icuba likwayingcali ekunciphiseni ingozi.
I-VAPE, ICANDELO ELIKANGENENE “KUMAKEKETHWE EMASI”
Sisekuqaleni kuphela! Owona mphumo wokwenyani useza kufika.
Ukuba sisebenzisa uphononongo lwentengiso kwimakethi yomphunga ukuze sifunde igophe layo lokwamkelwa, siyabona ukuba imarike enkulu iphambi kwethu:
Sahlula izigaba ezithathu kumaza amathathu kwigophe lokwamkelwa kwemarike efundiweyo:
- Iliza lokuqala, i imarike kubavelisi kunye nabaqalayo. Ihambelana nabathengi bokuqala bombono abaqinisekileyo ngokusungulwa kwemveliso.
- Iliza lesibini, i imarike enkulu. Le marike enkulu ngokwayo yahlulwe yangamacandelo amabini:
# Pha uninzi lwakuqala ehambelana nabathengi abalindele impendulo evela kumava okuqala amaza okuqala (abaqambi kunye nabangaphambili)
# Pha uninzi lwasemva kwexesha ngubani olindele ukuhanjiswa okubanzi kunye nokuthandwa kwemveliso ukuthenga.
Ugxininiso kufuneka lube kwi-curve ye-mass market curve kuba ihambelana nokuqhuma kweemarike ezinomdla kuthi.
- Iliza lesithathu, i imarike yokufika emva kwexesha. Ihambelana nabathengi abangabokugqibela ukwamkela imveliso.
Ukufaka isicelo kunye nokufunda ijika lokwamkelwa kwemarike yomphunga, kuyafuneka ukuba uthathele ingqalelo izinto ezintathu ezisisiseko ukuze ulinganise kwaye uqikelele ukufika kwentengiso kwinqanaba layo lobunzima, iliza lokwamkelwa kwelona nani likhulu ...
Izinto ezintathu zokufunda kunye nokongeza kwi-equation ukumisela isiqalo samaza obunzima asetyenziswa kwivape zezi:
-I amandla okunciphisa iindleko. Oku nokwenzeka kuya kuchuma kwi-horizon ye-10 euro pack yecuba ezitshayo. Kulula ukuqikelela ukususela kwimihla yokunyuka kwexesha elizayo iyaziwa.
-I amandla okunciphisa umngcipheko. Kunokuba nzima ngakumbi ukuqikelela, iyaziwa ngoku kodwa isenengxaki yokungaqatshelwa ngumthetho kunye noMphathiswa wezeMpilo.
- Ukuvalwa kwecuba le-menthol. Le nto iya konyusa imakethi yobuninzi, inokuqikelelwa ngokulula kuba umhla wayo waziwa (ngoMeyi 2020)
Ngoku ngoku makhe sigxile kumaza anomdla kuthi, oko kukuthi imarike yobuninzi! “Esona siqalo siphezulu” sale marike yobuninzi siya kumiselwa kucutho lweendleko olunokwenzeka olunikezelwa ngumphunga, kumdibaniso wepakethi ye-€10 yeecuba ezitshayo. Oku kunokomelezwa kukuncitshiswa komngcipheko okunokwenzeka ukuba umphunga unikeze umbulelo kwi a ukwamkelwa ngokusemthethweni yale nto inokwenzeka ngumthetho kunye noMphathiswa wezeMpilo kwimodeli yase-United Kingdom. Kodwa oku kuhlala kunzima ukuqikelela kuba kuxhomekeke kwintando yezopolitiko ekhuthazwayo, umzekelo, uphando lwezenzululwazi olungacwangciswanga oluya kuqinisekisa obu buchule bokunciphisa umngcipheko (okhoyo e-United Kingdom). Ekugqibeleni, ukuvinjelwa kwe-menthol cigarettes kuya kutsala abathengi abaninzi kwi-vaping, engayi kuchaphazeleka kwesi sithintelo.
Uqikelelo esinokuthi ke silwenze kwigophe lokwamkelwa kwemarike yeVape ke ngoko ikhokelela kolu qikelelo :
IMarike yeVape ayikabikho kwinqanaba le "Mass Mass". Lithuba lokunciphisa iindleko eziya kugqiba ukuqala kwemarike enkulu. Le marike iza kuthandwa ngabathengi ngexabiso lokunciphisa ixabiso elinikezelwa ngumphunga.
Esi sigaba siya kuqala kwipakethi yecuba ezitshayo nge-€ 10, umqobo wengqondo oya kuguqula abathengi abaninzi babhekise kwi-vaping ngokunyuka okulandelelanayo okulandelelanayo ngo-2019 kunye no-2020. Ukubanakho kokunciphisa umngcipheko kunye nokuqatshelwa kowiso-mthetho kunye noMphathiswa wezeMpilo uya kunika ukomelela okwesibini kwigophe lemarike yobuninzi bomphunga odume ngeli khono livunyiweyo ekugqibeleni.
Ukuvalwa kwe-menthol kuya kushiya abathengi bengenandlela yimbi ngaphandle kokutshintshela kwi-vaping. Ingcinga yokuthengwa kwemidiza ngokusemthethweni okanye ngokungekho mthethweni, kunye nembono yentengiso yemidiza etshayo engekho mthethweni, ayihoywa ngabom ukugxila kolu phononongo kuphela kwigophe lokwamkelwa kwemarike yomphunga.
Kuya kufuneka ulungele! Amaza okuqala okwanda okukhulu nokulandelelanayo afikile!
UFranck CordonnierIkhasi le-Facebook).
