Icuba enkulu yaseBrithani yaseMelika iye yaqonda imingeni yezoqoqosho okwangoku, inkampani igqibe kwelokuba iyeke ukuthengisa inhaler yayo ye-nicotine "Voke" ukuze igxile kwi-e-cigarette brand "Vype".
I-BAT IKHETHA UKUJONGA KWI-E-CIGARETTE KUNOKU-“IMVELISO ZEMPILO”
Kukho utshintsho emoyeni malunga nezibophelelo zenkampani I-British American Tobacco malunga neendlela ezinokusetyenziswa endaweni yecuba eliqhelekileyo, ezilandelwa zizo zonke iinkampani ezinkulu zecuba eziquka iPhilip Morris International kunye neJapan Tobacco International.
Iingxaki zokuvelisa eziye zalibazisa ukuphehlelelwa kweVoke inhaler, eyimveliso yokuqala evunyiweyo ukuba imiselwe njengoncedo lwezonyango lokuyeka ukutshaya, ibangele ukuba isigebenga secuba sitshintshe indlela. I-BAT, ekwiingxoxo zokuthenga i-Reynolds malunga ne-47 yeebhiliyoni zeedola, yathi isicwangciso sayo semveliso yesizukulwana esilandelayo ngoku siza kugxila kuhlobo lwayo lwe-e-cigarette. Vype » kunye nesixhobo sayo secuba esishushu « iglo".
Ngokutsho kwe-Euromonitor International, i-e-cigarettes ibe yimarike eqhumayo exabisa ngaphezu kwe-8 yeebhiliyoni zeerandi, ngaphezulu kokuphindwe kathathu kunonyango olubuyisela inikotini olufana neentsini kunye neziqwenga ezithengiswa ziinkampani ezixuba amayeza eziquka i-GlaxoSmithKline.
Ukutshintshwa kwesalathiso se-giant British American Tobacco kugxininisa ukubaluleka kokuvela kwe-e-cigarettes kwiminyaka yamuva nje, ekuthengisweni nasekuyilweni. Ke asiyi kuyeka ukuva malunga ne "Vype" kwiinyanga ezizayo okanye kwiminyaka.
