Oku kuyakhathaza kodwa akumangalisi iindaba eziza kuthi zivela e-UK. I-Imperial Brands, eyayisakuba yi-Imperial Tobacco, isandula ukufumana i-Nerudia, enye yezona zinto zinkulu ze-e-liquid zelizwe. Ngokutsho Bloomberg, ulwazi luvela kumthombo ongafuni kuchazwa igama. Ngokufunyanwa, umenzi wecuba ophambili e-United Kingdom uzibeka kwindawo ebaluleke ngakumbi kwimarike yevape.
INGABA IZIQINISEKISO ZE-E-LIQUIDS ZAKHO KUNGXESHA ZIZA KUWENISWA LIXIBA ELIKHULU?
Oku akuseyiyo intsomi kwaye ngokucacileyo kulindeleke ukuba olu hlobo lwentengiselwano yezemali luya kuba luxhaphake ngakumbi. I-Imperial Brands, eyayisakuba yi-Imperial Tobacco lelinye lamaqela ama-5 amakhulu ecuba kumazwe ngamazwe kunye ne-UK ehamba phambili kumvelisi wecuba.
Ngokufumana i-Nerudia, inkampani esekelwe eLiverpool, eNgilani kwaye ikhethekileyo ekwenzeni kunye nokuveliswa kwe-e-liquids, i-Imperial Brands ithatha indawo ebaluleke ngakumbi kwimarike ye-cigarette ye-elektroniki. Ngenxa yokuba i-Nerudia ayiyona inkampani encinci! Yasekwa kwi-2013, ngoku inabasebenzi abangaphezu kwe-100 kwaye isebenza nabavelisi ukuqinisekisa ukuba iimveliso zihlangabezana nemigangatho yokulawula ye-EU kunye ne-US.
AWUKHO UMDLA KWICUBA ELISHISAYO, IIMPERIAL BRANDS IBEKA YONKE INTO KWI-E-CIGARETTES!
Ngoxa u-Philip Morris, i-British American Tobacco kunye ne-Japan Tobacco baye baqalisa imarike entsha yecuba eshushu, i-Imperial Brands ikhethe ukukhangela imarike engaphezulu kunesithembiso: i-cigarette ye-elektroniki. Emva kokufumana Dragonite ngo-2013 ukufumana ukufikelela kwipropathi yengqondo kunye blu kunyaka olandelayo, umenzi wecuba waseBristol, eNgilani, ngoJulayi odlulileyo wafumana umenzi wecuba waseOstriya Von Erl GmbH.
Kwii-Imperial Brands, ukufunyanwa kwe-Nerudia yindlela yokwenene yokungena entliziyweni yemakethe ye-cigarette ye-elektroniki: Ukuveliswa kwe-e-liquids.
IIMPERIAL BRANDS NGOKUCACILEYO UFUNA UKUYINYANISA KWI-VAPE MARKET!
Ngokuthenga i-Nerudia, i-Imperial Brands ibonisa ukuba ikulungele ukutyala imali eninzi kwi-cigarettes ye-elektroniki. UDavid Newns kunye noChris Lord baphehlelele i-Nerudia ngentsebenziswano ne-Contraf-Nicotex-Tobacco GmbH, oyena mthengisi mkhulu wehlabathi we-nicotine yomgangatho woxubo mayeza kwishishini lomphunga. Ayothusi ngokwenene, kodwa uDavid Newns kunye noChris Lord babesele beyithengisile inkampani yabo yangaphambili, eyaphuhlisa i-Intellicig, kwi-British American Tobacco ngo-2012.
Kwi-2016, iintengiso ze-Nerudia zaziyi-10,3 yezigidi zeeponti (i-13,6 yezigidi zeedola) nangona kunyaka ophelileyo inkampani yathumela ilahleko eyi-826 yeepounds. Ukuba okwangoku ulwazi alukho ngokusemthethweni, ukufunyanwa kufuneka kwenziwe ngoLwesibini ngexesha elifanayo nengxelo yonyaka ye-Imperial Brands.
