Namhlanje, sigqibe kwelokuba sikunike ingxelo ekhethekileyo malunga “ Icuba elikhulu » kwaye ekufikeni kwabo kwimarike ye-e-cigarette. Ukuba besikhe sacinga ukuba abavelisi becuba abanamdla wokufaka umphunga, ngoku siyaqonda ukuba bebelindele nje ukuqinisekiswa kwale mpumelelo. Ifayile esintywilisela kwihlabathi le ITobbaco Enkulu kwaye nto leyo esibonisa ubunzima abaya kuba nabo abantu abazimeleyo be-vaping ukuze banganikezeli kumandla emali waba somashishini bangenangqondo.
UKUSUKA KWIMPUMELELO YECUBA UKUYA KUMANDLA WOQOQOSHO WE-E-CiGARETTE
Ekupheleni kuka-1999, Kingsley Wheaton wayephakathi kubhukuqo-mbuso. Ngeminyaka eyi-23, wajoyina umenzi wecuba "iRothmans" eyathi yamthumela eDubai (Qatar). Xa ifem I-British American Tobacco "ifunyenwe" rothmans“, uKingsley Wheaton wanikwa ithuba lokufudukela eNtshona Afrika. Uhambile ke waya e-Abidjan, ikomkhulu lezorhwebo lase-Ivory Coast, ukukhuthaza ipotifoliyo yeempawu ezibandakanya “ Craven"," Benson & Hedges "Kwaye ngokuqinisekileyo" rothmans“. Ngobusuku bangaphambi kweKrisimesi, uMongameli wase-Ivorian uHenri Konan Bédié wabhukuqwa, uKingsley Wheaton ukhumbula 'Sasitshixelwe ezindlini zethu, kwakukho imipu engayekiyo kangangeentsuku ezintathu. »
Kanye emva kweminyaka eyi-15, Wheaton wazibona sele ephakathi kolunye ungquzulwano olunokubakho… Kwiminyaka eyalandelayo, wangenelela eRashiya ukuze “ I-British American Tobacco » phambi kokuba libe lelona lungu lincinci kwibhodi ekhethiweyo yenkampani yecuba yesibini ngobukhulu kwihlabathi. Ekupheleni kuka-2014, I-British American Tobacco wavuza umsebenzi wakhe onzima ngokumbeka ukuba alawule "imveliso yesizukulwana esilandelayo" (ngokufutshane, i-e-cigarettes) njengoxanduva lwezixhobo ezahlukeneyo ezihambisa inikotini engenamsi. Namhlanje, eneminyaka engama-41 ubudala, u-Kingsley Wheaton unikwe umsebenzi wokuqhuba ishishini lakhe kwaye wenza zonke iinzame zokungena kwintsimi enokukwazi ukutshabalalisa ishishini labo lemveli.
UKULWA NECUBA NOKUFUMANA ICUBA ELIKHULU
Ukususela ngeminyaka yee-50, iinkampani ezinkulu zecuba ziye zajamelana nokusilela emva kwenye. Ukususela ngo-1951, Kuphononongo olwenziwe ngu Oogqirha baseBritani abangama-40.000, iingcali ze-epidemiologists uRichard Doll kunye no-Austin waseBradford Hill babonisa ikhonkco phakathi kokutshaya kunye nesifo. Kwiminyaka eyalandelayo, oorhulumente baseNtshona baye baqalisa ukohlwaya ngakumbi kunye nolawulo lwerhafu. I-United States yavala intengiso ye-TV kwi-1970 kunye ne-logos ye-cigarette brands yanyamalala ngokuthe ngcembe kwiimoto ze-Formula 1 ... Izilumkiso zempilo nazo zavela kwiiphakheji. Ekugqibeleni, ngoMatshi ka-2015, urhulumente wase-Bhritane walandela ukhokelo lwase-Australia waza wazisa " iphakheji enepakethe engathathi hlangothi“. Kuya kufuneka uyazi ukuba eUnited Kingdom, irhafu imele 80% yexabiso lepakethi yeecuba ezingama-20. 22% amadoda kunye 17% yabasetyhini abatshayayo, nto leyo isamele kuphela isiqingatha senani labathengi xa kuthelekiswa no-1974. Nangona abantu abaninzi bechasene nabo, i-Big Tobacco iye yaqhelana nokuhla kwemfuno, ihlabathi kuphuhliso oluqhubekayo lunikeze imarike ekhulayo kwaye ngokumangalisayo, i Ulawulo lwerhafu eYurophu lufihle ukunyuka kwamaxabiso abenzi. Iinkampani ezine ezinkulu zecuba zehlabathi ziye zavela I-32 yeebhiliyoni zeerandi kwingeniso kwi-2014.
XA ICUBA ELIKHULU LATHENGA I-E-Cigarette NGEZIGIDI ZEEDOLA!
Kutshanje, kuye kwakho utshintsho olukhulu ngakumbi! Kwi-2003, i-teknoloji yaseTshayina egama layo Ohloniphekileyo uLik waqamba umdiza we-elektroniki, isixhobo esihambisa inikotini nge-e-liquid eyenziwe ngepropylene glycol kunye neglycerin yemifuno kunokutshisa amagqabi ecuba omisiweyo.
Abavelisi abazimeleyo abangoovulindlela kwimveliso baqale bayila i-rudimentary e-cigarettes. Ngexesha elithile, iCuba Elikhulu lahlala lisecaleni kodwa imarike yomphunga yaphucuka kwaye yathatha indawo entsha. Kunyaka ophelileyo, intengiso yehlabathi imele ngaphezulu 4 iiliyoni ezigidi kwaye nokuba imele kuphela ipesenti encinci yokuthengiswa kweesigarethi zakudala ihlala isisixa esibalulekileyo. Iingcali ziye zacebisa ukuba ekuhambeni kwexesha, i-e-cigarettes iya kutshintsha indlela i-nicotine esetyenziswa ngayo emhlabeni jikelele.
« Imithetho yomdlalo itshintshile »ubhengeza uBonnie Herzog, umhlalutyi wase-Wells Fargo e-United States ongomnye wabameli abanethemba kakhulu kwi-e-cigarettes kunye nezinye "imveliso yokunciphisa ingozi". “ Ndicinga ngokwenene ukuba kwiminyaka elishumi ezayo, ukusetyenziswa kwezi mveliso kuya kudlula ukusetyenziswa kwecuba ezenziwe kwicuba.".
I-Big Tobacco iye yaqalisa ukuqonda ukuba i-e-cigarettes ayiyonto yokwexeshana kodwa isisongelo sokwenene kwimarike yecuba. Ngaphezu koko, isenokuba yimveliso iBig Tobacco eye yafuna ukuyivelisa ixesha elide ngelize: Icuba elikhuselekileyo. “ Singathatha umzekelo we-Kodak njengomzekelo "Utsho uDavid Sweanor, unjingalwazi wezomthetho kwiYunivesithi yaseOttawa kunye negqala lokulwa necuba, ebhekisa kumenzi wefilimu owafaka i-bankruptcy ngo-2012 emva kokufika kweefoto zedijithali. “ Ngokuqinisekileyo icuba elikhulu alifuni ukwenza "iKodak"« uqukumbela uDavide ngaphambi kokuba uYonatan ongezelele ngokuthi “ Ukubakho kwemveliso ehlangabezana nokulindelwe ngabathengi babo kodwa ingenazo iziphumo ezinobungozi yinto ekudala iphupha iBig Tobacco. »
I-Big Tobacco ifike emva kwexesha kumdlalo kwaye ngoku sele iqalile ukuhamba, amaqela abo okudibanisa kunye nokuthenga aqalise ukuthenga abavelisi be-e-cigarette abazimeleyo. Ngo-Ephreli 2012, i-brand yaseMelika ethi "Lorillard" ithenge i-Blu-cigs nge-$ 135 yezigidi. Ngo-2014, iCuba yaseJapan yathatha “ Zandera", umenzi we-E-lites. I-Imperial Tobacco ingene kwisivumelwano kunye Ohloniphekileyo uLik, umyili waseTshayina we-e-cigarette. UPhilip Morris International uthenge " IiNicocigs", kwaye ekugqibeleni i-British American Tobacco yafumana ngoDisemba 2012 isiqalo esivela eManchester ebizwa ngokuthi " CN Creative".
UClives Bates, owayesakuba ngumphathi wamaphulo ecuba nezempilo waqukumbela ngokusixelela “ Bafuna inja emlo! "Kwaye siya kuba siqonde, kunye no-Kingsley Wheaton, i-British American Tobacco inqwenela ukutyalomali ngokupheleleyo kwi-e-cigarette market.
ICUBA ELIKHULU NGOKU LIFUNA UKULAWULA I-E-CiGARETTE MARKET
Ngokucacileyo ezi zithengi zimbalwa aziyi kuyanelisa i-Big Tobacco, evakalelwa kukuba ukuze ibekho kwiminyaka embalwa kuya kufuneka ilawule i-e-cigarette market. Ke iimveliso ezintsha sele ziqalisiwe njenge " JHA »eyavela eFransi kwaye ngoku sibona intengiso kunye nepropaganda phantse yonke indawo. Kwaye I-British American Tobacco ayizukushiywa kwimbali njengoko beceba ukukhulula imveliso entsha ebizwa ngokuba “ Voke » eya kuba yinto elula yokuphefumla inicotine engadingi kutsha okanye ibhetri. Ukongeza, nanjengoko iingcali ezithile ziye zabonisa, i-Big Tobacco ayipheleli ekuthengeni iibrendi okanye iimveliso kodwa ngoku isebenzela ukubandakanya ngokuthe ngqo abadali abazimeleyo kunye nezinye iingcaphephe kulo msebenzi ngamaphepha. . Ngelishwa kubonakala kucacile ukuba ukuba i-Big Tobacco ayinakukwazi ukuthengisa icuba layo, iya kujika ibe I-E-cigarette enkulu ngokoyisa bonke okhuphisana nabo ngezigidi zeerandi okanye euro. Icuba elikhulu liyayazi indlela yokulungelelanisa, ukuqhelanisa kunye nokubuyela umva, bahlala bekwazi ukuyenza kwaye kuya kuba nzima ukugcina imarike ye-e-cigarette ezimeleyo ixesha elide..
INGABA ICUBA ELIKHULU LIYAKUGCINA IVAPE?
Lo ngumbuzo oya kuba semthethweni ukubuza xa siyiqonda loo nto Icuba elikhulu yi-stearoller. Ewe, ewe! Icuba elikhulu inokusindisa i-vaping, kodwa hayi i-vaping yethu, le siyaziyo kwaye siyayixabisa. Ezi ngxilimbela zecuba zizama ukusenza sikholelwe ukuba zifuna ukusinika ulonwabo olukhuselekileyo ngeemveliso zazo ezintsha, “imidiza” yazo. Nantsi indlela Icuba elikhulu yaqala ukuyikhuthaza ngexesha leMfazwe yesiBini kunye nokudumisa "izibonelelo" zecuba eli-blond, emva koko ngokuvalwa kwentengiso, kunye nezifundo zokuqala zonyango, kwakuyimfuneko yokongeza iimveliso eziluthayo neziyingozi ukwenza umthengi olikhoboka lecuba. ukuze aqiniseke ukuba uya kudla ade afe. Nokuba kwenzeka ntoni na, umrhwebi wokufa uhlala engumrhwebi wokufa; Icuba elikhulu akafuni ukuwa kwaye uthathe isigqibo sokubamba wonke umntu engalindelanga. Akukho mathandabuzo ukuba kwiinyanga ezimbalwa kunye neminyaka, iya kuba yinkxaso-mali, amandla kunye namagqwetha Icuba elikhulu eya kusindisa i-vaping, kodwa ayiyi kuba "yam" i-vape. Kwaye ngaba sinokumthemba oyena mtyholwa ngokubulawa kwabantu abafuna ukungcolisa igama labo? Ungaze.
imvelaphi : Newsweek - Spinfuel.com (Inqaku eliguqulelwe kwisiFrentshi, lalungiswa kwaye lafomathwa yiVapoteurs.net)
