Eli nqaku lisinika iimbono ezisekelwe kuphononongo ngelishwa olungathatheli ngqalelo izinto ezithile. Iimeko bezinokungqinelana ukuba bekungekuko ukuTshintsha koMyalelo weTobacco ngokucacileyo uya kuyigqwetha yonke le nto. Kucacile ukuba ukuma kweshishini lecuba kuya “kusebenza” ngenxa yotyalo-mali oluphunyeziweyo kangangexesha elithile. Akukho mntu unokuqikelela ukuba kuya kwenzeka ntoni emva koMeyi 2016, kodwa kukho enye idatha ebonakala ichanekile, oko kukuthi ekugqibeleni ngokwenene iivenkile ezincinci kunye nabazimeleyo abangenakukwazi ukumelana nokutshatyalaliswa. Ngaba kuya kubakho ukuwa kwemarike yevape? Ngaba kuya kubakho imarike enkulu emnyama? Ngaba iCuba Elikhulu liza kuthatha ulawulo olupheleleyo kwimarike? Kunzima ngokucacileyo ukuqikelela oku ngoku ngophononongo.
Emva kweminyaka emi-4 yokukhula okuphambeneyo, iibrendi ezigxile kwi-e-cigs zijongene nomceli mngeni wokuvuthwa. Amanqaku angama-400 okuthengisa kufuneka anyamalale kulo nyaka.
Kwi-2015, imarike ye-e-cigarette eFransi iya kuphulukana ne-10% yengeniso yayo, ukufikelela kwi-355 yezigidi zee-euro, ngokutsho kwesibini sophononongo " Imarike yecuba ye-elektroniki kwiqabane lethu uXerfi. Uxwebhu olukwabonelela ngombono wekamva leli candelo, kusetyenziswa iimeko ezintathu zoqikelelo.
Kodwa ngaphambi kokuba sijongane nekamva, makhe sijonge kwixesha elidlulileyo. Iminyaka ephambeneyo, ukukhula okuninzi kukho. Zigwebe ngokwakho: kwi-395 yezigidi ze-euro kunyaka odlulileyo, i-turnover epheleleyo iphindwe kathathu phakathi kwe-2012 kunye ne-2014. Kunyaka odlulileyo, isakhuphuka nge-43% kwiinyanga ze-12.
Kwiminyaka emithathu, "phantse iivenkile ezi-2 ziya kuvulwa ngosuku nge-avareji", bhala ababhali bophononongo, abo "uqoqosho lwecuba lwe-elektroniki alunakuphinda luthathelwe ingqalelo luncinci", kuba ngoku imele i-2,2% yentengiso yecuba. .
Kodwa olu lonwabo aluzange luhlale: "Ukuvalwa kokuqala kunye nokutshintsha komsebenzi [weevenkile ezikhethekileyo] kwandiswe ekupheleni kwe-2014-ukuqala kuka-2015. Kwaye intshukumo imiselwe ukukhula: uthungelwano lweengcali lukhokelela ngokungenakunqandeka ekuhlanganiseni," ulumkisa uXerfi. . Isiseko sevenkile, esifikelele kwiiyunithi ze-2 kunyaka odlulileyo, siya kuwela nge-406% kwi-17, ukuya kwi-2015.
Ngaphantsi kwe-10% ye CA, ngaphantsi kwe-17% yeevenkile, umntu unokucinga ukuba i-e-cig market iphelile. Enyanisweni, usemngciphekweni. Inokwandiswa kwaye "kancinci ifikelele kwimakethi enkulu" okanye "goba umva ukugxila kwi-hardcore niche". Ngoko ke ukwakhiwa kwe-Xerfi yee-3 ze-scenarios ngo-2018, i-low, i-median kunye nephezulu.
Ikhethwa yinkampani yophando, imeko ye-median (i-50% enokwenzeka) ilindele ukukhula okuphakathi konyaka kwe-8% ukufikelela kwi-450 yezigidi ze-euro kwi-turnover epheleleyo ngo-2018. Ukusebenza okugqwesileyo okuthethelelekayo "indawo yokukhula (...) ibaluleke kakhulu: i-50% ye abatshayayo abakawuvavanyi umdiza we-elektroniki”, kodwa oko kuthetha ukufezekiswa kweengqikelelo ezininzi, ezibonakala kwitheyibhile engezantsi.
Yeyiphi i-brand ebekwe ngcono ukuthatha ithuba le-boom enokwenzeka ezayo? Ngokwenani leendawo, nantsi iqonga ngokwedatha eqokelelwe ngoMeyi ka-2015 nguXerfi: J Kulungile (159 iivenkile), Clopinette (iivenkile ezingama-80) kunye Ewe Gcina (iivenkile ezingama-56).
Isifundo " Imakethi ye-cigarette ye-elektroniki: imbonakalo ye-2018 kunye notshintsho kwimeko yokhuphiswano ipapashwe nguXerfi, umshicileli ozimeleyo wezifundo zoqoqosho lwamacandelo.
imvelaphi : Journaldunet.com
