Nawuphi na ummiselo uya kuba yingozi kumthengi. Ngokwenza ukuba kube nzima ngakumbi kubavelisi ukufikelela kwimarike.
Ukuthengiswa komdiza wesintu kuhlile, kodwa ukufutha sele kuyinto eqhelekileyo kumashumi ezigidi zabantu kwihlabathi liphela. EUnited States, ukuthengiswa kwe-e-cigarettes kwenyuka ukusuka kwi-500 yezigidi zeedola kwi-2012 ukuya kwi-2 yezigidigidi kwi-2014. EFransi, bamele ngaphezu kwe-300 yezigidi ze-euro. Ngoko nangona kwakukho indawo enye kuphela yokuthengisa eFransi ngo-2010, ngoku kukho ngaphezu kwe-2500 XNUMX. Oku kukhula okuphawulekayo kunemiphumo emininzi. Ngokukodwa, kubangele ingxoxo malunga nokulawulwa kwezi ndlela zintsha zolawulo lwe-nicotine.
Nangona kunjalo, naluphi na ukhetho lolawulo luya kuthanda abadlali abathile kwimarike kunabanye. Ke ngoko, ukwahlulahlula i-e-cigarette njengechiza (ngogunyaziso lokuthengisa) kunika inzuzo kwishishini lecuba kodwa likwayinzuzo kwishishini lezamayeza. Ukubawa kuyakhula phakathi kwabadlali beshishini bemimiselo ethi, ngelixa ibonakala ikhuthaza ukukhuselwa kwabathengi, iya kunika ukhuseleko oluqinisekileyo kwabo baqala ukungena. Njengakulo naliphi na ishishini elikhulayo, icuba le-elektroniki kunye necandelo lecuba libone ukuyilwa, kancinci kancinci, kwempembelelo enamandla.
Thatha umzekelo ovela eUnited States. Reynolds waseMelika (Bona) kunye Altria (I-MarkTen) ikhuthaza uLawulo lokuTya kunye neDrugs ngolawulo olungakumbi, kubandakanywa nokuvunywa kwentengiso. Isicelo ngasinye siya kuxabisa izigidi zeerandi, nto leyo enokuthi ithintele amandla amashishini amancinci okuvelisa izinto ezintsha zokungena emarikeni. Kuya kufuneka uyazi ukuba inkqubo ye-VTM (“umphunga, itanki, iimods” ngesiNgesi) ivuliwe kwaye inokusebenzisa iindidi ezahlukeneyo zee-e-liquids. I-e-cigarettes esebenzisa i-VTM imele phantse i-40% yemarike. UReynolds kunye noAltria e-cigarettes, kwelinye icala, bathembele kwiinkqubo ezivaliweyo ezinokusebenzisa kuphela iikhatriji ezenzelwe zona. U-Reynolds no-Altria bathi i-VTM kufuneka isuswe kuba inokuba yingozi kubasebenzisi bayo abanokuthi, ngokukodwa, basebenzise izinto ezibulalayo ezifana ne-cannabis. Inyaniso kukuba i-VTM yinkqubo eguqukayo ngokukhawuleza enokuthi ekugqibeleni iphazamise zombini ezi nkampani. Ugunyaziso luya kukhusela imarike yabo.
Ukhuphiswano nalo lunzima kubasasazi. EFransi, abanye abathengisi sele bevakalisa umnqweno wabo wemimiselo yokwenza umsebenzi wabo ungabi nzima. Ngokuka-Anton Malaj, umphathi wevenkile yasePoint Smoke, “Kunzima ngakumbi. Akukho mthetho wekhonkrithi, nabani na unokuvula ivenkile yecuba ye-elektroniki, yingxaki leyo. Icuba liyangena kulo kwaye kwiivenkile ezininzi unokufumana imidiza ye-elektroniki”. Iivenkile zecuba, kwelazo icala, zibona inxalenye yemalike isithi shwaka. Ilungu lePalamente uThierry Lazaro ubhengeze kwi-2013 ibhilikhwe yokunika abacuba i-monopoly ekusasazeni i-e-cigarettes eFransi. Ukuza kuthi ga ngoku oku akubanga neziphumo zemithetho emitsha. Ekugqibeleni, abanye, njengonjingalwazi waseGeneva uJean-François Etter, bamangaliswa kukuchaswa kwe-e-cigarette kuba ilingana nokudlala ezandleni zeshishini lecuba. Ngaba kungenxa yezizathu zerhafu? Oku kunokwenzeka ukuba sicinga ukuba urhulumente waseFransi uqokelele ngaphezulu kwe-12 yeebhiliyoni zeedola kwirhafu ekusetyenzisweni kwecuba ngo-2013 - inani elibalulekileyo xa sicinga ukuba ngexesha leendleko zempilo yomntu otshayayo zincinci kuluntu kunelo ongatshayiyo ngenxa yokufa kwangaphambi kwexesha kowangaphambili.
Imarike ye-e-cigarette yehlabathi inokuthi ekugqibeleni ibe nobunzima obungaphezulu kwekhulu lebhiliyoni yee-euro. Nawuphi na ummiselo oza kwandisa iindleko zokungena kwimarike uya kuvumela abadlali bangoku ukuba baqinise isikhundla sabo. Ngoko musa ukufumana into ekujoliswe kuyo engalunganga. Nangona kungeyomfuneko, imithetho yokukhuselwa kwabathengi elawula umgangatho olungileyo kunye nokhuseleko lweemveliso iya kuthandeka kuphuhliso lwemarike. Kwelinye icala, nawuphi na ummiselo oza kwenza ukungena kwimarike kube nzima ngakumbi (ngokufuna ukuqinisekisa ukhuphiswano “olufanelekileyo” ngakumbi, ngokomzekelo, ukulawulwa kwenani leevenkile) luya kugqiba ludale okanye luqinise irenti yomntu obambeleyo. abadlali (kuquka abavelisi becuba) kwaye kuya kuba yingozi kubathengi.
* Molinari Economic Institute
imvelaphi : Agefi
