Kwiiveki ezimbalwa ezidlulileyo, sikufundisile nalapha kunjalo ukuba iqela leFerrari Formula 1 laliza kuba nomxhasi omtsha. Kubonakala ngathi inkampani yecuba uPhilip Morris iyasebenza kule ngongoma kuba ngokutsho koogxa bethu KwiMotorport.com, I-Ducati inokwamkela i-logo ye-IQOS kwizithuthuthu zayo kungekudala.
EMVA kweFERRARI KWIFOMU 1, IQOS UMXHASI WE-DUCATI IN MOTO GP?
Ngokutsho kweminye imithombo, emva kokuthatha isigqibo sokuxhasa ngemali iFerrari, uphawu lwecuba olushushu IQOS yeka UFilipu Morris inokufunyanwa kakuhle kwizithuthuthu ezinegama Ducati ngexesha leMoto GP. Nangona i-Ducati ayizange ibe ngumxhasi osemthethweni we-Marlboro ukususela kwi-2010, igcina ubudlelwane obusondeleyo kunye nenkampani yomzali uFilipu Morris.
Isivumelwano phakathi kweDucati kunye noFilipu Morris singenzeka kwiiveki ezizayo. Umenzi wesithuthuthu kutshanje uye wabonisa imodeli yakhe entsha enamacandelo angwevu adityaniswe kuyilo lwemveli olubomvu nomhlophe. Kunokwenzeka ukuba olu tshintsho lucwangciswe ukulungiselela ii-logo ze-IQOS ezilindeleke ukuba zivele kwi-factory GP18s kaJorge Lorenzo kunye no-Andrea Dovizioso ngaphambi kwexesha lokuvula i-Qatar.
UPhilip Morris unethemba lokuba isixhobo se-IQOS sinokuthintela ukuvalwa kwentengiso yeemveliso zecuba zesintu.
