Imbali entle leyo yabaseki be Juul, i-e-cigarette edumileyo ethandwa kakhulu kwaye ikwayimpikiswano. UAdam Bowen et James Monsees babelandela izidanga ze-masters kuyilo lwemveliso eStanford xa bagqiba ekubeni benze okuthile malunga nokukhotyokiswa kwecuba. Namhlanje, ngamnye kubo unobunzima be-843 yezigidi zeedola.
UJUUL: IMPUMELELO, ISKANDAL, UMZEKELO OKUMELE UXELWE KWAYE UBEthwe!
Yayikukwenza isigqibo sokulwa nokukhotyokiswa kwabo licubaUAdam Bowen et James Monsees weza nombono kaJuul, i-e-cigarette ngoku esele ibalulekile eUnited States.
I-Juul Labs Inc., umenzi we-e-cigarette weebhiliyoni ezili-15 zeerandi omveliso yakhe ithandwa kakhulu unesenzi sawo: “Juuler/Juuling”
«Baye baba sisithethantonye semarike yecuba ye-elektroniki"Wathi Ken Shea, umhlalutyi we Ubukrelekrele beBloomberg, malunga neJuul esekelwe eSan Francisco.
UAdam Bowen, 43, kunye noJames Monsees, 38, baseka iPloom ngo-2007 kwaye bathengisa igama kwiminyaka esibhozo kamva Inkampani yaseJapan Tobacco Inc.. ngaphambi kokuba batshintshe inkampani yabo I-Pax Labs Inc.. Ngexesha elifanayo, babonisa i-e-cigarette ekwimo yesitshixo se-USB: iJuul edumileyo. Kunyaka ophelileyo, uJuul waphuma kwiPax Labs Inc. emva koko wanyusa imarike.
Ukukhula kwayo kuye kwaba yi-meteoric, kunye nesabelo sedola kaJuul ye-e-cigarette yokuthengisa inyuka ukuya kwi-53% ukusuka kwi-16% ekupheleni kwe-2017, ngokwedatha yokufunda. market IRI. I-
umdiza Jonga uCiro, de Imbuyekezo Reynolds American Inc., iza kwindawo yesibini nge-10% kuphela yesabelo.
Ngokutsho kweprofayili ka-2012 ngu-Stanford Magazine, u-Bowen kunye noMonses beza nalo mbono mkhulu ngo-2004 ngelixa bethatha ikhefu lomdiza kwaye bejongene nomhla wokugqibela wezindululo zethisisi kwiidigri zabo zenkosi kuyilo lwemveliso.
Amadoda, anqabile ukuphawula ngeli bali, ngamnye wayene-5,6% yeJuul emva kokuxhaswa ngemali ngoJulayi owabanika i-843 yezigidi zeedola. Eli nani kulindeleke ukuba linyuke kulandela ukuthengiswa kwemidiza ye-elektroniki, ephantse yaphindaphindeka kathathu kulo nyaka uphelileyo. Ngelixa i-e-cigarettes imele kuphela i-3% yokuthengiswa kwecuba namhlanje, u-Shea uthe uqikelele ukuba elo nani linganyuka liye kwi-25% kwiminyaka eyi-10.
Bonnie Herzog, umhlalutyi kwi I-Wells Fargo kunye neC., owabiza uJuul "a uphawu ukubetha", yenza uphando olwafumanisa ukuba imveliso yayitsala abasebenzisi abatsha becuba. Kunzima ukutsho ukuba kutheni uJuul edume kangaka xa i-e-cigarette ikhona ngaphezulu kweminyaka eli-10.
« Ezinye iimveliso ziya kuba yintsholongwane"Utshilo uKen Shea.
imvelaphi : Bloombergquint.com/
