Ukuba ukususela ngowe-1971 eUnited States, ishishini lecuba alisakwazi ukubhengeza kumabonwakude, oku kuza kutshintsha. Kodwa ukuba iinkampani zaseMerika ezikwishishini lecuba ekugqibeleni ziya kukwazi ukusasaza izibhengezo zentengiso, akuyi kuba kukukhuthaza imveliso yazo, ngokwahlukileyo koko.
ICUBA ELIKHULU KUYA KUFUNEKA LIHLAWULE UKUTHI UKWENZISWA!
Kwi-2018, iinkampani zaseMelika kwishishini lecuba ekugqibeleni ziya kukwazi ukusasaza indawo yentengiso kumabonwakude, into engazange igunyaziswe ukusukela ngo-1971. Kodwa le pasile yasimahla, ayifumani ukukhuthaza iimpawu zabo, kodwa ngokuchaseneyo. ukukholisa abantu ukuba ukuthenga icuba kuyingozi kakhulu empilweni. Ewe, URJ Reynolds, uPhilip Morris, uLorillard Okanye Altria, kuya kufuneka bahlawule ukulwa nokukhuthaza iimveliso zabo.
Esi sisiphelo songquzulwano oluye lwaxabanisa urhulumente waseUnited States neshishini lecuba kangangeminyaka eli-18. Ngo-1991, ulawulo lukaBill Clinton lwamangalela ezi nkampani ukuze kufumaneke imali echithwe ngumhlawuli werhafu kwiindleko zempilo ukunyanga izifo ezibangelwa licuba. Ubulungisa buphelile ukunika isizathu kurhulumente, kunye nokunyanzela amaqela amane ukuba ahlawule "i-anti publicity" yabo. Kwathatha iminyaka eli-18 yezibheno ukuba indawo yokukhuthaza icuba elinamandla ukuba ithotyelwe, kodwa ayisayi kuba naluphelo lokugqibela lwemvukelo. 
Nangona bebonisa kushicilelo oluninzi injongo yabo efanayo yokuthobela iimfuno zoluntu, indawo leyo ezi nkampani zibonelele ngayo ngezimali inokuba ngumzekelo wokuchaza into emayingenziwa ngokubhekiselele kwintengiso yeTV. Oku kubonisa ngokulula umyalezo wesilumkiso obhalwe ngomnyama kumhlophe kwaye uhanjiswe ngelizwi elingathathi hlangothi. Ngaphandle kwamandla, ngaphandle kwe-dynamism okanye ukuyila, sikude ukucinga ukuba indawo inokucela umngeni. Iza kusasazwa ngamaxesha e-5 ngeveki unyaka we-1, ukufikelela kwi-screenings ye-260 iyonke.
Ezi ndaba zibonisa amandla eLizwe (ubuncinci elase-USA) ukunyanzela umthengisi ukuba ahlawule ukuze aphinde akhe umfanekiso wakhe. Urhulumente uyayiqonda imigaqo "yokuzibophelela" kunye nokunyaniseka okubophelela abathengi kwiimpawu kunye nokuhlaselwa kwabo. Nangona kunjalo, ukunyanzela iibrendi ukuba zihlawulele indawo yentengiso enoxanduva lokubenzakalisa kukwathetha ukubanika ulawulo kubuchule bokuyila kunye nokuthengwa kwemithombo yeendaba. Apha, indawo yokusebenzela icuba e-United States isebenzise ulwazi lwayo lwentengiso yeTV ukwenza ngokuchasene ngqo neengcebiso eziqhelekileyo kwaye ngaloo ndlela ithomalalise impembelelo yalo myalezo kangangoko kunokwenzeka. Inyaniso engonwabisiyo imibutho elwa nxamnye nokutshaya.
imvelaphi : Lareclame.fr
