Ngaphandle kokumangaliswa ngokwenene, i Ulawulo lokutya kunye neziyobisi (FDA) onoxanduva lokukhusela impilo eUnited States usanda kugunyazisa UFilipu Morris ukubonisa ukuba eyakhe IQOS (Icuba elivuthayo) sisixhobo sokwenyani sokunciphisa umngcipheko ngokuchasene nokutshaya.
I-IQOS, “ISIXHOBO SOKUNCIPHA UMNGCIPHEKO WOKUTSHAYA”?
» I-FDA (uLawulo lokuTya kunye neDrugs) Icima i-IQOS yokuThengisa njengeMveliso yoMngcipheko oGuquliweyo " , isaziso UFilipu Morris kwingxelo yeendaba epapashwe kwiintsuku ezimbalwa ezidlulileyo. Inkampani yecuba yayilindele isigqibo esinjalo kurhulumente waseMerika kangangeminyaka eliqela.
Kwi-2016, inkampani yayingenise kulawulo lwaseMelika isethi yemisebenzi exhasa ingcamango yokuba ukusetyenziswa kwe-Iqos kubandakanya ukunciphisa ingozi yempilo xa kuthelekiswa nokusetyenziswa kwe-cigarettes eqhelekileyo.
UPhilip Morris (PMI) nguye igunyaziswe ukusukela ngoAprili 2019 kuthengiswa ii-Iqos eUnited States. Kodwa inkampani yecuba ehamba phambili kwihlabathi (i-16% yemarike), yayilindele ukuba ikwazi ukunxibelelana malunga nemveliso yayo ngendlela eyahlukileyo kuleyo imiselwe icuba. Oku kwenziwa ngoku kwenye yeemarike ezinkulu ehlabathini. Inkampani ngenene iya kuba nako ukubonisa kunxibelelwano lwayo ukuba icuba elikhoyo kwi-IQOS yayo alitshiswa kodwa lishushu.
« I-FDA igqibe kwelokuba ubungqina obukhoyo bezenzululwazi bubonisa ukuba ii-Iqos zinokulindelwa ukuba zincede impilo yabantu ngokubanzi, kuthathelwa ingqalelo abasebenzisi beemveliso zecuba kunye nabantu abangayisebenzisiyo ngoku. ", ibonisa inkampani yecuba.
