E-United Kingdom, UFilipu Morris ibonakala izimisele ukunyanzelisa inkqubo yayo edumileyo yecuba eshushu IQOS (Ndayeka ukutshaya kwasekuqaleni). Ukuze yenze oku, inkampani yecuba iceba ukuvula amakhulu eevenkile njengenxalenye yephulo lokuthengisa ezinye izinto endaweni yecuba.
INQAKU ? FUMANA UKWENZIWA KWEMVELISO YOKWENENE
UFilipu Morris International ekuqaleni uceba ukuvula iivenkile ezine IQOS ukuthengisa icuba elishushu kunye neemveliso zomphunga eBristol kunye nezimbini eManchester ukuthengisa izixhobo zayo zecuba ezishushu. Ulwandiso luya kwakha kwiivenkile ezine esele inazo eLondon nalapho ixoxa nabanini-mhlaba ukuba bavule iivenkile ezintsha.
Inkampani yasungula i-IQOS eBritani ngo-2016 xa iphakamisa ithemba le " ixesha lokuphuma » amacuba xa ukuthengiswa kwezinye iindlela kwakuphezulu ngokwaneleyo.
Iinkampani ezinkulu zecuba ziye zenza utyalo-mali “kwimveliso encitshisiweyo yecuba” njengoko ishishini lijongene nokuhla kwentengiso yecuba, ngakumbi kumazwe ahambele phambili kwezoqoqosho, phakathi kolwazi olwandisiweyo ngeengozi zempilo zecuba kunye nemithetho engqongqo. Nangona kunjalo, ukuzibophelela kukaPhilip Morris kwihlabathi "elingenamsi", kunye nezixhobo ezitshisayo kunokuba zitshise icuba, kuye kwadibana nokuthandabuza ngabagxeki bezoshishino.
I-IQOS ithengiswa kumazwe angama-47 kwaye sele imele i-10 yeebhiliyoni zeedola ze-18 yeebhiliyoni zeedola ezinciphisa umngcipheko weemveliso zemarike, ngokutsho Peter Nixon, umphathi kaPhilip Morris eGreat Britain. Ukuthengisa kudlule iiyunithi ze-100 e-UK, wathi, kodwa inkampani ilindele ukuba banyuke njengoko iphakamisa ulwazi.
Umnumzana uNixon uthe iBristol kunye neManchester zonyulwe njengezixeko ezilandelayo kwiivenkile zakhe kuba zinelona zinga lisezantsi kunye nelona liphezulu lokutshaya, ngokulandelelanayo, kuzo naziphi na ezinkulu.
Izixeko zase-UK. Wathi ukuba " fumana i-inshorensi e-UK ", inkampani yayijolise kwiindawo zokuthengisa " kumakhulu ", nangona engenalo umzobo ochanekileyo, njengoko oku kuya kuba nefuthe kwimpumelelo yabantu abatshayayo abaguqulela kwi-IQOS.
UPhilip Morris wayenobunzima bokukholisa abanini ukuba benze ishishini kunye nenkampani yecuba, kodwa uMnu. Nixon uthe ukubonisa uphando kunye nemisebenzi yophuhliso kwanceda.
Uphononongo lwe I-Frontier Economics, othunywe nguPhilip Morris e-United Kingdom, utyhile kwi-2017 ukuba “Usukelo lukarhulumente lokunciphisa amazinga okutshaya lube ngaphantsi kwe-5% yabantu abadala baseNgilani bekufanele ukuba luphunyezwe malunga no-2040, kodwa lunokuphunyezwa ngo-2029. » ukuba isantya esikhawulezayo sokuhla ukususela ngo-2012 sagcinwa.
Umnumzana Nixon uthe uhlolisiso olwahlukeneyo lubonise ukuba abantu abasi-7 kwabali-10 abathenge iinkqubo ze-IQOS bayekile ukutshaya, wathi unokuthelekiswa nomfanekiso wesi-2 okanye esi-3 kwabali-10 somphunga. Noko ke, wavuma ukuba abantu babechanile ngokuthandabuza ukuthenga iimveliso kwinkampani yecuba.
UDeborah Arnott, Mlawuli Jikelele yeZenzo kuTyayi nakwiMpilo wathi: " Sicebisa abantu abatshayayo abafuna ukuyeka ukuba bazame i-e-cigarettes kuqala, njengoko zibonakaliswe ukuba zinceda abantu abatshayayo kwaye ziyingozi kakhulu kunemveliso yecuba eshushu. »
Umthombo: Ouestmedias.net/
