Kwimeko yehlabathi apho ukuthengiswa kwecuba yendabuko kwehla rhoqo, abavelisi abakhulu abanalo ukhetho ngaphandle kokutshintsha isicwangciso sabo. Iimveliso ezitsha, umfanekiso omtsha… Inguqu enzulu, ende nebiza imali eninzi, apho uPhilip Morris International ezibophelele khona.
IQOS, UMVELISO WOKUNCIPHISA UMNGCIPHEKO?
Kwiinyanga ezimbalwa ezidlulileyo xa Andre Kalentzopoulos, uMlawuli oyiNtloko wePhilip Morris International (PMI) wachaza ukuba injongo yeli qela yayikukuyeka imidiza eqhelekileyo. Abaninzi babekholelwa ukuba yayibubuxoki. Ngaba ilizwe lamazwe ngamazwe, eliqeshe abantu abangama-90.000, elivelisa kwaye lithengisa icuba iminyaka eyi-150 phantsi kweempawu zeMarlboro, Chesterfield, L&M, kuthethathethana ngotshintsho olunjalo? Ukanti yiloo nto eyenzekayo.
Emva kweminyaka eyi-10 yomsebenzi, i-3 yeebhiliyoni zeedola kunye ne-1.900 yamalungelo omenzi afakiweyo, uPhilip Morris uye wadala. IQOS, ithiywe ngabathengi " Ndayiyeka tuxedo eqhelekileyo“. Intonga encinci yecuba eyenziwe ngesihluzo ifakwa kwisixhobo sombane ize ifudunyezwe ukuya kutsho phakathi kwama-300 nama-350 degrees. Icuba elixutywe ne-glycerin liyaphuphuma phantsi kwefuthe lobushushu. Umntu otshayayo uyaphefumla ngolo hlobo umphunga wecuba (kwaye ke ngoko inikotini). Zonke ngaphandle kwedangatye, ukutsha, umsi, ivumba kunye nothuthu. Isixhobo sombane senziwe eMalaysia. UPhilip Morris uqinisekisa ukuba iikontraki ezingaphantsi zinako amandla oshishino oluyimfuneko ukuxhasa amazinga aphezulu emveliso.
Omnye wabaphathi bonxibelelwano beqela, UTommaso nguGiovanni, ekhatshwa nguRuth Dempsey, umphathi wenzululwazi ongumqondiso wePhilip Morris International, uphethe, iyure enesiqingatha, ekuchazeni ukusebenza kwe-Iqos (iisampulu, iiprototypes, izifundo zenzululwazi, uthethathethwano nabasemagunyeni). Ikwalithuba lokubonisa isicwangciso esitsha seqela, " iimveliso ezinobungozi obulinganiselweyo“. Ihlala imalunga nokutshaya, kodwa malunga nokutshaya ngcono.
Inkampani yecuba ichaza ukuba obu buchule bokwenza “icuba elinomoya omdaka” bunamandla okunciphisa iingozi zempilo. Ngokwezifundo zeqela, i-Iqos inokunciphisa iikhompawundi ezithile zeekhemikhali ngomlinganiselo obalulekileyo, ngokomyalelo we-90 ukuya kwi-95%. Nangona kunjalo, izifundo ezininzi ezizimeleyo zisaqhuba.
UPHILIP MORRIS UFUNA UKUNYANZELA IQOS EMHLABENI..
Iqhinga " umngcipheko ophantsi evumela uPhilippe Morris ukuba aqhubeke nokuthengisa icuba, ishishini lakhe eliphambili. Ngokomzekelo, isityalo sayo sase-Bologna e-Italy sisandul 'ukulungiswa ubuso: i-670 yezigidi zeedola ukuguqula nokulungelelanisa imigca yemveliso. Iibhiliyoni ezingama-74 zecuba kufuneka ziphume kwimizi-mveliso yeli qela ekupheleni konyaka.
I-Iqos sele ithengiswa kumazwe angamashumi amabini. EJapan kwinqanaba likazwelonke, nakwizixeko ezininzi, eSwitzerland, eItali, eRashiya, ePortugal, eJamani, eNetherlands okanye eKhanada. Injongo kukuba ii-Iqos zithengiswe kumazwe angama-35 ekupheleni konyaka. Kubandakanya iFransi. Kodwa inkampani yecuba iyala ukukhankanya naluphi na ucwangciso lwexesha.
EUnited States, uthethathethwano kunye ne-FDA enamandla onke (uLawulo lokuTya kunye neDrugs). URuth Dempsey, umphathi wesayensi, ubonisa ukuba " Amaphepha ezigidi ezi-2 amaxwebhu sele enikezelwe kwabasemagunyeni“. UPhilip Morris uqinisekisa ukuba amazinga okuguqulwa " abatshaya bemveli ukuba Iqos ziyakhuthaza (phakathi kwama-69 nama-80 ekhulwini kuxhomekeke kwilizwe).
Nangona kunjalo kuya kuthatha ixesha ngaphambi kokuba i-Iqos kunye nezinye iimodeli ze-elektroniki zeqela zize zigqithise kwii-akhawunti, icuba lendabuko. Kwi-2016, "iimveliso ezinokutsha" zingenise i-74 yeebhiliyoni zeedola. " Iimveliso ezincitshisiweyo zomngcipheko": $739 yezigidi. " Amashumi eminyaka embali ayitshintshi emva kwemini »chazile kungekudala André Kalentzopoulos I-CEO ye-PMI.
Isicwangciso esitsha sibonakala nakweyiphi na imeko ukukholisa abatyali-mali: ixabiso likaPhilip Morris International likhuphuka, ukusuka kwi-85 yeedola ngoJanuwari 2017, lifikelele kwi-dollar ye-104 kule mihla.
Kwiilabhoratri, sele sisebenza kwiimodeli ezizayo, i-PMI ngoku inikezela isiqingatha sebhajethi yayo kuphando nophuhliso, amalungelo awodwa omenzi wechiza angama-4.500 akwinkqubo yokubhaliswa. Ithuba lokuguqula - ukusuka kulo nyaka - ezi sigarethi zesizukulwana esitsha zibe yi-cigarettes edibeneyo (iBluetooth, isicelo seselula).
Ukukhuliswa okunokubakho kwixesha elizayo kuba kunokuvula umnyango wedatha enkulu kaPhilip Morris. Kodwa ekuphenduleni lo mbuzo, uTommaso Di Giovanni, isithethi seli qela, uzakuzanelisa ngoncumo olukhulu.
imvelaphi : BFMTV
