Udliwano-ndlebe noKarin Warin, umseki weClopinette.
“Emva kophuhliso olupheleleyo kunye neevenkile ezikhethekileyo ezingama-3, uhlengahlengiso lwemarike yecuba ye-elektroniki yinto engenakuthintelwa. »
Uphinda-phindo lweevenkile ezikhethekileyo kunye nomngcipheko wokugcwala, ukuphembelela amacuba, ukuvalwa okucwangcisiweyo kweentengiso ngo-2016… Loluphi ucazululo olwenzayo malunga nemarike yecuba ye-elektroniki eyahlulwe kakhulu? Ngawaphi amathemba abasasazi ezifana Clopinette, inkokeli yorhwebo?
Namhlanje kukho iivenkile ezikhethekileyo ezingama-3 eFransi, ekufuneka kongezwe ukhuphiswano lwabacuba kunye neevenkile ezinkulu neziphakathi (GMS). Emva kophuhliso olupheleleyo kwiminyaka yakutshanje, ukuhlengahlengiswa kwemarike akunakuthintelwa kuba unikezelo lube lukhulu kunemfuno. Iivenkile zivaliwe kwaye ziya kuqhubeka nokuvala. Kufuneka silindele intshukumo yoxinaniso lweempawu kunye nothungelwano losasazo.
Ukungaqiniseki ngokomthetho kususiwe: i icuba elektroniki yimveliso egunyazisiweyo phantsi kweemeko ezingqongqo kakhulu zokusasaza. Ukunqanda ukusetyenziswa kakubi okunxulunyaniswa neemveliso ezikumgangatho ophantsi okanye ezingalungelelaniselwanga kwiimfuno zomthengi, singade sithambekele kulwamkelo olunokwenzeka okanye ileyibhile yevenkile. Ngokubhekiselele kwicuba elibanga ukuba lilodwa losasazo, besisoloko siphumelela amatyala ethu. L'icuba asingorhulumente olawula yedwa.
Ngesigidi ukuya kwisigidi se-vapers, i icuba elektroniki asiyofashoni. Imarike isisigxina. Umceli mngeni kubanikezeli beenkonzo kukuphumelela abathengi abatsha, abanolwazi olwandileyo ngokubanika ngokukhuselekileyo (isatifikethi sovavanyo, ukulandeleka) kunye neemveliso ezintsha, inkonzo kunye neengcebiso. Ezi ziziseko zengcamango Clopinette kuba uphawu lwenziwa ngo-2011.
Ingakanani inethiwekhi Clopinette ? Kuthekani ngesicwangciso sakho sokuphumeza kwaye zithini iinjongo zakho zokwandisa ngoku?
Inethiwekhi iphelele kwiivenkile ezingama-80 eFransi: amasebe angama-21 kunye nama-59 franchises, esazi ukuba uninzi lwabarhwebi baqhuba ubuncinci amanqaku amabini okuthengisa.Clopinette nayo isandula ukuthatha amanyathelo ayo okuqala kwindawo yamazwe ngamazwe, eBelgium, ngokuthatha ikhonkco Iklabhu yomsi.
Ngo-2014, sasungula malunga neeyunithi ezingamashumi amabini (i-Bordeaux rue Sainte-Catherine, i-Saintes, i-Valenciennes, i-Dieppe, njl.) kwaye sicwangcisa ii-20 zokuvula kulo nyaka, ezizezo kwaye zisebenza. obumi. Emva kokuthanda iindawo ezikwisitrato n°1 kumbindi wesixeko, sikwajolise kwiindawo zokuthenga nodederhu lweevenkile, ezinjengeevenkile ezivulwa eAubière, Flins naseLa Roche-sur-Yon. Ubume bethu njengejelo eliphambili kwi obumi kusivulela iingcango kumaziko okuthenga, apho abaqeshisi bathanda iibrendi zesizwe ngaphezu kwabazimeleyo.
Kwisithuba seminyaka emihlanu, injongo kukuba sibe neevenkile ezingama-300 ngokuqhubeka nophuhliso lwethu nangokukhula okunokwenzeka kwangaphandle, ngokuxhomekeke kwithuba.
Zeziphi iiprofayili zoosomashishini ozifunela iiprojekthi zefranchise? Zeziphi iinkcukacha zekhontrakthi kwaye yeyiphi inkxaso obonelela ngayo kubahwebi?
Inkulumbuso abathengisi yophawu yayingoosomashishini abanamava ababesele belawula amashishini kwaye bakwazi ukubamba imveliso entsha kunye nemarike entsha. Namhlanje, iiprofayili zamaqabane ethu ahlukeneyo: amadoda, abafazi, izibini, abasebenzi bangaphambili Clopinette, abalawuli abaqeqeshwa ngokutsha, ngaphambiliabathengisi Indlu yeefowuni… Sithanda iprofayile yomthengisi ngaphezu kwabatyali-mali.
Le imali yokungena, ukujoyina inethiwekhi, yi-euro eyi-15. I Imirhumo zibekwe kwi-5% yengeniso kunye ne-1% yengeniso yonxibelelwano. Ukuvula ivenkile emalunga nama-20 m², umviwa kufuneka abe ne igalelo lomntuubuncinane 20 euro. Ngaphandle komnyango, iutyalo-mali lokuqala iyahluka phakathi kwe-60 kunye ne-80 ye-euro kwiprojekthi nganye.
Ngaphakathi abathengisi ngoosomashishini abalawula iindawo zabo zokuthengisa ngelixa bexhamla kwinkxaso kunye noncedo ngexesha lekhontrakthi. Ngokukodwa, abaququzeleli baqhuba uphicotho lwekota kwiivenkile. Oku kuvumela zombini ukuqinisekisa usetyenziso olululo lwemigaqo-nkqubo yentengiso yohlobo lo gama ikhuthaza ingxelo evela endle.
imvelaphi : franchise-magazine.com/
