Kwiintsuku ezimbalwa ezidlulileyo, Andre Calantzopoulos, UMlawuli oLawulayo we UPhilip Morris International unqwenela ukucacisa izinto ezithile ngeleta evulekileyo. Kude nehlabathi elilungileyo, i-CEO ye-PMI ifuna ukubuza umbuzo wokuba yintoni ebaluleke kakhulu: Qhubeka ukuthiya ishishini lecuba okanye uncede abatshayayo?
UKUZINIKELA KWILIZWE ELINGATSHAYI!
Uluntu oluthandekayo lobuNkokheli beHlabathi,
Njenge-CEO ye-Philip Morris International (PMI), ndihlala ndibuzwa ukuba kutheni siqhubeka sithengisa i-cigarettes. Lo isenokuba ngumbuzo ongalunganga. Umbuzo ochanekileyo unokuthi, "Abantu baya kuyeka nini ukuthenga icuba?" »
Namhlanje, imfuno yabathengi yecuba ihleli. Phezu kwayo nje imigudu eyandayo yokuthintela nokuphelisa ehlabathini lonke, abantu abangaphezu kwewaka lesigidi bayatshaya imidiza. Kwaye ngokutsho kweWorld Health Organization, kusekho abantu abatshayayo abangaphezu kwebhiliyoni abaseleyo ngowama-2025. Aba bantu ngabemi bakowenu, abamelwane bakho mhlawumbi ngabahlobo nosapho lwakho. Kufuneka sifune ezinye izisombululo kumntu ngamnye kwaba bantu.
Yiyo loo nto, kwi-PMI, sizibophelele ekudaleni ikamva elingenamsi. Ngumbono oguqulayo oza kutshintsha uluntu: ikamva elingenamidiza. Kwaye sifuna ukufika apho ngokukhawuleza.
Umnqweno wethu kukuqinisekisa bonke abantu abadala abatshayayo ebebenokuthi ngenye indlela baqhubeke nokutshaya imidiza ukuba batshintshele kwiimveliso ezivunywe ngokwenzululwazi ezingenamsi, eziyeyona ndlela ibhetele kubo. Sityale ngaphezulu kwe-4,5 yeebhiliyoni zeedola kuphando, uphuhliso kunye nemveliso ukunika abantu abadala abatshaya iinketho ezingcono. Isayensi isemva kotyalo-mali kunye nenyathelo ngalinye eliya phambili kwi-PMI. Sithatha ithuba lenkqubela phambili yetekhnoloji yakutsha nje ukuphuhlisa ezinye iindlela zecuba ezingenamsi ezingenabungozi kangako kunokuqhubeka nokutshaya.
Ewe, kwihlabathi eligqibeleleyo, zonke iintshayi zifanele ziliyeke ngokupheleleyo icuba nenikotini. Le yeyona meko incinci inobungozi xa ithelekiswa nokutshaya. Kodwa asikho kwihlabathi apho oku kunokwenzeka okanye kuya kwenzeka ngokuzenzekelayo okanye kungekudala.
Abo bangazithembi iinjongo zethu, abathintela inkqubela ngaphandle kokuthatha ixesha lokuqonda isayensi kunye nobukhulu bethuba lempilo yoluntu, benza abantu abatshayayo bangabikho kakhulu. Njengoko sisiya kwikamva elingenamsi, aba bagxeki baye baba sisithintelo kwizisombululo zempilo yoluntu. Bavimba utshintsho kwaye abaninzi abatshayayo banqatshelwe ezi ndlela.
Yiyiphi eyona nto ibalulekileyo: ukunceda abatshayayo okanye ukuthiya? Ngeliphandle, andicingi ukuba kusengqiqweni ukugweba abantu ukuba batshaye kuphela icuba xa kukho ezinye iindlela ezibhetele kunecuba. Ngaba unokuthelekelela ukugxekwa endiya kujongana nako ukuba, kwiminyaka ukususela ngoku, kwafunyaniswa ukuba sinokhetho olungcono lwabantu abatshayayo kodwa babashiye elebhu?
Yiyo le nto ndibongoza intsebenziswano. Ukuthathela ingqalelo kunye nokuzimisela koorhulumente, abalawuli, ii-NGO kunye nabantu ngabanye ukuba bathathele ingqalelo uvavanyo lwezenzululwazi kunye nobungqina bezinye iimveliso. Vula iikhonsepthi ezintsha, incoko kunye notshintsho.
Khawucinge ngoku: Kwiminyaka embalwa ukususela oko sazisa ezinye iindlela zokungatshayi, izigidi zamadoda namabhinqa ziye zatshintshela kwizinto ezilunge ngakumbi kunokuqhubeka zitshaya. Ngokusebenza kunye, ngeemveliso ezivelisa izinto ezintsha ezihlangabezana neemfuno ezahlukeneyo zabantu abadala abatshayayo, abalawuli abacinga phambili namagosa ezempilo karhulumente, sinokuyikhawulezisa inkqubela ukuya kwikamva elingenamsi. Ikamva eliya kudala ihlabathi elingcono kubantu abadala abangaphezu kwebhiliyoni abatshayayo - kunye nabantu ababalulekileyo kubo.
Yiyo loo nto sizinikele ngokungqongqo kwisayensi nakwizinto ezintsha ezinokukhokelela kwikamva elingcono. Yiyo loo nto kufuneka siqhubeke sibiza iingxoxo ezivulelekileyo phakathi kwawo onke amacandelo nakuzo zonke iimbono, kuquka nabo bangavumelaniyo nathi. Yiyo loo nto sinethemba lokuba njengoko ufunda le nto uya kuphonononga ngokuthe ngqo into esizama ukuyiphumeza kwaye ujoyine incoko yotshintsho.
Andre Calantzopoulos
Umlawuli uGénéral
UFilipu Morris International
imvelaphi : Diplomaticcourier.com/
translation umthombo: Vapoteurs.net
