Isigqibo soNyaka Omtsha? A joke incasa embi okanye umbuzo lokwenyani? Sekunjalo, uPhilip Morris wabhengeza kwiintsuku ezimbalwa ezidlulileyo ngesibhengezo kumaphephandaba amaninzi esiNgesi, ukuba wayenomnqweno wokuyeka ukuthengisa icuba eUnited Kingdom.
« ISIGQIBO SETHU SONYAKA OMTSHA!«
«Nyaka ngamnye, iintshayi ezininzi ziyawuyeka ukutshaya. Ngoku lithuba lethu», Ubhala kolu shicilelo lwenkampani yamazwe ngamazwe. Ubonisa eli nyathelo ngokuthi “isisombululo kuNyaka omtsha", ngaphandle kokuchaza umhla ochanekileyo wokuyeka ukuthengiswa kwecuba eUnited Kingdom.
Ngelixa inkampani ivuma ukuba ayizukuba lula, ithi izimisele ukuba "wenze lo mbono ube yinyani". Umnqweno wayo ubonakala ikukuguqukela kwimarike entsha, leyo yeendlela ezizezinye endaweni yecuba.
Ugxininisa ukuba uyafunaukutshintsha i-cigarettes ngeemveliso, ezifana ne-e-cigarettes okanye icuba elivuthayo, eyona ndlela ingcono kwizigidi zamadoda nabasetyhini base-UK abangafuni ukuyeka ukutshaya.».
UKUHLASELA IIMAKETHO EZINTSHA NGE-E-CIGARETTE KUNYE NE-IQOS ESHISA ICUBA SYSTEM
UPhilip Morris, ongumnini weempawu zeMarlboro, Chesterfield kunye ne-L & M, naye uthi kwiintengiso zakhe utyale i-2,5 yeebhiliyoni zeeponti (malunga ne-2,8 yeebhiliyoni zee-euro) kuphando kunye nophuhliso lwezi mveliso zintsha. I-firm yongezelela ukuba ifuna ukugcina izithembiso ezininzi zonyaka we-2018, njengokuqaliswa kwewebhusayithi kunye nephulo lokunika abantu abatshayayo lonke ulwazi olunokwenzeka ukuba bayeke ukutshaya, okanye ukufaka olu lwazi ngokuthe ngqo kwiipakethi ze-cigarette.
Eli phulo liyagxekwa ngabachasene necuba abalichazayo kwiBBC njenge "stunt yokwazisa". Ijelo laseMelika i-USA Namhlanje kwakhona ukhumbula ukuba uMbutho wezeMpilo weHlabathi (i-WHO) wala ukuzihlanganisa neSiseko seHlabathi eliNga- tshaywa ngumsi… uxhaswa nguPhilip Morris.
Kwingxelo yeendaba, epapashwe ngoSeptemba 2017, i-WHO yabhengeza ukuba “ishishini lecuba kunye nemibutho yalo emikhulu liye lalahlekisa uluntu ngeengozi ezinxulumene nezinye iimveliso ezinxulumene necuba.».
imvelaphi : Cnewsmatin.fr/
