E-Switzerland, inkampani yecuba iJapan Tobacco ese-Geneva isungula isixhobo esitsha sokufunxa icuba esivezwa “njengomxube”. Ngeploom yakhe, unethemba lokuba ukungabikho komsi ngenye imini kuya kuvumela abathengi ukuba bavelise i-swirls kwakhona kwiindawo zoluntu.
KUNYE ne-PLOOM, I-JAPAN CUBA ITHEMBA LOKULINYANZELA KWIINDAWO ZIKAWONKE-WONKE.
Ukutshaya kwinqwelomoya? Olu qheliselo lungabuyela efashonini. Lo ngumnqweno noko ovakaliswe yiJapan Tobacco International (JTI). Ukubonisa ukuba iimveliso zakhe ezintsha zihambelana nokuziphatha okubi, umnini weCamel noWinston wamema iintatheli ukuba zihambe ngenqwelomoya ngoLwesihlanu. Iyure enesiqingatha apho baye bakwazi ukuvavanya iPloom Tech.
I-Ploom Tech iphuma kwi-Ploom, icuba elishushu elithe yathengiswa yi-JTI ukususela ngo-2011. Yayikukubhengeza ukusungulwa kwayo e-Switzerland ukuba inkampani yecuba yaseJapan, ikomkhulu lehlabathi lise-Geneva, imeme amajelo eendaba kwisikhululo seenqwelomoya saseZurich eDübendorf. .
Kuba ii-nicotine e-liquids zivaliwe ukuba zithengiswe eSwitzerland, i-JTI yatsibela ukophulwa komthetho. I-Ploom Tech ayiyo-e-cigarette. Inezahlulo ezithathu. Ibhetri, i-cartridge ye-liquid kunye ne-capsule yecuba enomthamo we-50 puffs, ithembisa iqela. Isixhobo sinikezelwa njengeItekhnoloji exutyiweyo yokwenza umphunga wecuba ngokufudumeza ulwelo olungenanikotini oludlula kwi-capsule equkethe icuba lecuba.". Ukuza kuthi ga ngoku, iPloom Tech yayithengiswa kuphela eJapan. ESwitzerland, iya kufumaneka kwiindawo ezimalunga ne-1500 zentengiso.
I-JTI ke ngoko inegunya lokuthengisa imveliso yayo entsha, leyo, ngokutsho kwayo, inokwenza kube lula ukuphefumlela izinto ezingaphantsi kobungozi obungama-99%, xa kuthelekiswa necuba elitshayo. Ngakolunye uhlangothi, umbuzo wokusetyenziswa kwabo awukasombululwa. Kwiinqwelomoya? "Ngumnqweno wexesha elide. Ukusondelelana kwabakhweli kwenza ukuba lo mba ube buthathaka ngakumbi kuneendawo zoluntu ezifana neendawo zokutyela.s”, umsindo Yasuhiro Nakajima, umntu ophetheyoiimveliso ezivelayokwi-JTI.
UJohn Aurlund, uMphathi oLawulayo waseSwitzerland, uyakhumbula "ukuba ngokwethiyori, kuphela i-canton yaseZurich ethintela i-vaporizer yecuba kwiindawo zikawonkewonke.". Kwezinye iicanton, imidiza yendabuko ayivumelekanga. Ezinye iimveliso zixhomekeke ekutolikweni okuninzi, okoko nje iingxoxo zezopolitiko zingagqitywanga.
UJohn Aurlund uvakalisa iminqweno emibini: ukuba abasemagunyeni bathathele ingqalelo into entsha yetekhnoloji evela kwishishini lecuba, elifana nePloom kunye nezo ziya kulandela. Kodwa kwakhona ukuba a “Imvisiswano inokufunyanwa phakathi kweentshayi nabangatshayiyo". Ngamanye amazwi, ukuba abangatshayiyo bayaqonda ukuba iPloom Tech ayinalo ivumba, ikhupha umphunga kuphela kwaye ayimnandi.
EJapan, apho iPloom Tech ithengiswe ukusukela ngo-2016, ezinye iindawo zokutyela zisatshaya. Abanye abasekho, kukhetho lwasimahla lwabaqeshi. Ngokubhekiselele kwiindlela zokuhamba, apho kuthintelwe ngokungqongqo ukwala imisongo, i-JTI iphinda ixoxe nabasemagunyeni basekhaya. "Asifuni ukuba ndlongondlongo kakhulu, sazi kakuhle ukuba kukho ukuxhathisas”, uvuma uYasuhiro Nakajima.
ICUBA LASEJAPAN LIKWAFUNA UKUXOXA AMATHANDAZO!
I-JTI ayisiyiyo yodwa ecinga ngokubuya kweemveliso zayo kwiindawo zikawonke-wonke. ELausanne, uPhilip Morris ufuna ukudibanisa ivenkile yokutyela kwivenkile yakhe enikezelwe kwi-IQOS yakhe, eFlon. Indawo apho ukusetyenziswa kwemveliso yayo kuya kugunyaziswa. Lo mbono awukholisi amanye amagosa anyuliweyo atyhola uPhilip Morris ngokuthatha ithuba lokungacaci kwezomthetho. "Ngenxa yamathandabuzo akhoyo malunga nobungozi, umgaqo wokhuseleko ufanele uthathe indawo.s”, licacisa litsho isekela lobusoshiyali UFabienne Freymond Cantone, umbhali we-interpellation kwi-Vaudois Grand Council.
Ukuphelisa amathandabuzo, i-JTI yenza konke okusemandleni ayo. NgoLwesihlanu, i-arhente yakhe yonxibelelwano inike iintatheli ezithe thaca isaziso esisemthethweni. Itsha kwaye iodolwe kwi-Urs Saxer. Kumaphepha alishumi elinesibini, lo njingalwazi wezomthetho ovela kwiDyunivesithi yaseZurich uthelekisa kwaye uthelekise icuba lesintu kunye nePloom ngokwembono yomthetho. Ugqiba ngelithi "IPloom ayifanelanga kuthathwa njengemveliso yecuba yesintu […] ayiweli phantsi kokuvalwa umlomo eZurich».
Emva kwemibuzo esemthethweni, beka esibondeni "imvisiswano phakathi kweentshayi nabangatshayiyo". Ekupheleni kwenkomfa yeendaba, iintatheli zathatha izihlalo zabo eTante JU. Eli ligama lesiqhulo sale nqwelo-moya yentsimbi eyenziwe yinkampani yaseJamani iJunkers, ukusuka kwiminyaka yoo-30. I-Mad Men atmosphere iqinisekisiwe. Kodwa kanye xa ibhabha, phezu kweGrisons Alps, iPloom encinci yatshiselwa kwikhabhathi. Inye okanye ezimbini, ubukhulu becala. Ngokungathandabuzekiyo amandla omkhwa.
imvelaphi : Letemps.ch/
