Kungekudala akusekho icuba "elidala" elibizwa ngokuba nguPhilip Morris? Esi sigebenga secuba sibhengeze ngolwesiThathu ukuba sicinga ukunqumamisa ukuthengiswa kwecuba lesintu sikhetha imveliso entsha, efudumeza icuba endaweni yokulitshisa.
Ebuzwa malunga nokurhoxa kweqela kwintengiso yecuba yesiqhelo, uAndré Calantzopoulos, umlawuli jikelele weqela, uthe kwirediyo ye-BBC 4: “ Ekugqibeleni siya kuyenza kwaye oko ngokucacileyo yinjongo yeqela".
IQOS UKUTSHINTSHA IPEKI YESIGARETTE?
UPhilip Morris, othengisa uphawu oludumileyo lwaseMarlboro ngaphandle kwe-United States, akakuyeki ukutshaya. Inkampani ifuna ukuvelisa imveliso entsha ebonakaliswe njengengenabungozi kangako kunecuba lemveli, kuba litshisa icuba endaweni yokulitshisa. Le yokugqibela inikwe izolo e-United Kingdom.
« Senza imveliso ebangela izifo kwaye ndicinga ukuba uxanduva lokuqala esinalo ngokukhawuleza ukuba iteknoloji ikhona, kwaye namhlanje iteknoloji ikhoyo, kukuphuhlisa iimveliso ezilolo hlobo kwaye sizise kwintengiso ngokukhawuleza.", Uthethelela umlawuli jikelele kaPhilip Morris. Le yokugqibela ithi imveliso entsha " ithwala izithembiso ezinkulu ngokucacileyo kubathengi kodwa nakwimpilo yoluntu kwaye ekugqibeleni kwiqela lethu".
AKUMFUNEKO OKUNGENZANGA NGAPHANSI
I-Action on ukutshaya kunye nemibutho yezempilo, elwa nemiphumo eyingozi yokutshaya, yayifuna ukubeka le ntetho inethemba kwimbono. “ Ukuba ababhemayo batshintshela kwi-e-cigarettes okanye ezinye iimveliso ezinokuthi zithathelwe ingqalelo ukunciphisa umngcipheko kwimpilo yabo, kunokukhokelela kwinguqu enkulu kwimpilo yoluntu.".
Umbutho ulumkisa ngokukhuthazwa kwecuba amaqela amakhulu aqhubeka ekwenza: “ Sifuna ubungqina obuzimeleyo ukuxhasa ishishini lecuba".
UPhilip Morris International, ikomkhulu lakhe eSwitzerland kunye nenye yee-heavyweights zehlabathi kweli candelo, wazalwa ngenxa yokwahlulwa kweqela laseMelika iAltria ngoMatshi ka-2008.
imvelaphi umthombo: AFP / Estrepublicain.fr