Kangangeentsuku ezimbalwa inkampani yecuba UFilipu Morris usemehlweni oqhwithela! Inene, inkampani ibikhuthaza inkqubo yayo edumileyo yecuba “ IQOS kwiinethiwekhi zentlalo zisebenzisa "iimpembelelo" ezincinci. Oogxa bethu abavela Reuters ekukhanyeni, uPhilip Morris International wagqiba ekubeni alimise iphulo lakhe lentengiso yamazwe ngamazwe.
UKUKHUTHAZWA KWE-IQOS NGABANTU ABATSHA BAJONGE NGAPHANTSI KWA-25!
Umenzi wecuba UPhilip Morris isandula ukumisa iphulo lentengiso kumajelo eendaba ezentlalo kwihlabathi liphela ukuphendula uphando lweReuters malunga nokusetyenziswa kwenkampani yabaphembeleli abancinci ukukhuthaza isixhobo secuba esishushu. IQOS".
Kwinqaku layo elinika ingxelo ngophando, iReuters yathi inkampani isebenzisa iinkwenkwezi ezincinci zeendaba zentlalo ukwenza umatshini omtsha wecuba we-IQOS. Iifoto kunye neevidiyo zabaphembeleli abadumisa imveliso zathiwa thaca kuPhilip Morris owagqiba kwelokuba alimise iphulo lakhe lokuthengisa. Phakathi kwabantu abanempembelelo kwinethiwekhi yoluntu Instagram singacaphula UAlina Tapilina, umRashiya oneminyaka engama-21 ubudala, UAlian Eremia, oneminyaka engama-25 ubudala waseRomania, kunye Vanda Janda, ibhinqa laseSlovakia elineminyaka engama-21 ubudala.
Kubalulekile ukuqonda ukuba "imigangatho yokuthengisa" yangaphakathi yenkampani iyayithintela ekukhuthazeni olu hlobo lwemveliso kubantu abadumileyo okanye " iimodeli ezijoliswe kulutsha abangaphantsi kweminyaka engama-25 okanye ababonakala bengaphantsi kweminyaka engama-XNUMX. UPhilip Morris wazisa iReuters ngesigqibo sayo ngoLwesihlanu ngokuhlwa, echaza ukuba iqalise uphando lwangaphakathi kwiimpapasho ezidumileyo zentengiso.
Ukuzithethelela uPhilip Morris International wathi:
« Siye sagqiba ekubeni simise zonke izenzo zethu kunye nabaphembeleli kwiiplatifti zedijithali malunga nemveliso ye-IQOS. » ukongeza « Umntu ophembelelayo ekuthethwa ngaye ngumntu omdala otshayayo okwiminyaka yakhe esemthethweni, kodwa ungaphantsi kweminyaka engama-25, kwaye izikhokelo zethu zifuna abaphembeleli babe ngaphezulu kwama-25. Oku yayikukwaphulwa okucacileyo kwezi zikhokelo.". Ngokutsho kwenkampani yecuba eyaziwayo « Akukho mthetho waphulwayo«
Njengesikhumbuzo, ekupheleni kuka-Epreli, i ULawulo lokuTya iziyobisi (FDA) yaseUnited States igqibe ekubeni igunyazise ukuthengiswa kwe-IQOS.
