Ngokukhula okubalulekileyo kwemarike yecuba ye-elektroniki, ezinye iinkampani ziqala ukuxhalaba malunga nezabelo zabo zentengiso yemasheya. Oku kunjalo nge "Bic", enika ngokubonakalayo izilayidi, isixhobo esibalulekileyo kubantu abatshayayo.
INGABA I-E-CiGARETTE MARKET INGABA IYAYIQHALA I-“BIC” Enkulu?
Lumkela ukhuphiswano! Kwinqaku elithunyelwe ngoLwesibini kubathengi bebhanki, umhlalutyi Mourad Lahmidi evela kwi-UBS ilumkisa ngemingeni ye-Bic eMelika. Umenzi weepeni kunye nezinto zokulayita weba isabelo semarike ngaphaya kweAtlantiki kwimarike yencakuba "ngabangenayo abatsha".
Kwimarike yezinto zokubhala, i-Bic kufuneka ijongane nokuqiniswa konyuso yinkampani ekhuphisana nayo uNewell Brands.
Ngokuphathelele kwimarike elula? Ulwahlulo lube negalelo kwi-69% ye-Ebit ehlengahlengisiweyo kwi-2017, ukhumbula umhlalutyi. Nangona kunjalo, ukuba i-Fed, igunya lezempilo laseMelika, liza kugqiba, kuvavanyo lwayo olulandelayo, ukuba icuba le-elektroniki linikezela ngenye indlela engeyingozi kangako kwicuba, ukuthengiswa kwezinto zokulayita kuya kubandezeleka.
I-UBS iqala ukubeka esweni i-Bic ukuba "ithengise" ngexabiso elijoliswe kuyo ye-75 euro. Isitokhwe, esasixabisa ngaphezu kwe-euro ye-160 kwi-Agasti ye-2015 ephezulu, yalahlekelwa yi-7% ekurhwebeni kwangaphambili, ewela ngaphantsi kwe-77 euro.
imvelaphi : Investir.lesechos.fr/
