UPhilip Morris International uthethathethwano ngotshintsho olukhulu olusele luguqula ushishino lwecuba elenziweyo. Umvelisi wehlabathi jikelele weMarlboro wenze utshintsho olunesibindi kwimodeli yakhe yeshishini.
I-PMI ITOFILE I-3 YEBHILIYONI ZEEDOLA KWICUBA LAYO ELISHISAYO!
UPhilip Morris International utofe ngaphezulu kwe-3 yeebhiliyoni zeedola kwimigca yemveliso yobugcisa obuphezulu eNeuchâtel (iCanton ekwintshona yeSwitzerland kufutshane nomda weFransi). Imigca yemveliso yesizukulwana esilandelayo evelisa iintonga zecuba ezibizwa ngokuba ziiHeets.
Iimveliso ekufanele ziguqule ishishini lecuba ngeepakethi zeentonga ezingama-20 ezithengiswa ngexabiso leyunithi yaseMarlboro. E-Neuchatel, kwikomkhulu le-R & D le-Swiss tobacconist, iinkqubo ezintsha ziye zaqhutyelwa kwaye iziphumo zokuqala, zombini kwiibhubhoratri kunye nababhemayo, zigqibekile.
ngokuvumelana Luca Rossi, uMlawuli weMveliso, uPhando kunye ne-IP, kwiCube eNeuchâtel (itempile ye-PMI ye-R&D): "Yinkqubo eqinisekisiweyo ebonakalise ukuba, xa kuthelekiswa nogwayi oqhelekileyo, iimveliso zeHeets ziye zanciphisa i-90 ukuya kwi-95% yamacandelo ekhemikhali kunye neendawo ezinobuthi kunye neziyingozi.". Okungcono ngakumbi, uhlalutyo lubonakalise ukuncitshiswa komngcipheko wentliziyo kunye nezinye izifo zokuphefumla kunye nemiphunga.
Izigqibo ezivunyiweyo ngophononongo oluqhutywe ngokweendlela eziqinisekisiweyo kwimigangatho yoxubo-mayeza kunye neelabhoratri ezikhethekileyo nezizimeleyo ezifana neLabsat eMelika. Iziphumo ezinxulumene nokunciphisa imingcipheko kunye nobungozi nazo zithunyelwe kwi-FDA (uLawulo lokuTya kunye neDrugs e-USA). Ngokuqinisekileyo, akukho mngcipheko we-zero. "Eyona nto ilungileyo kukuyeka ukutshaya", zivume izazinzulu ze-PMI.
«Namhlanje, oorhulumente abaninzi abanje nge-UK benze izigqibo zolawulo bexhasa ezi zintsha 
iimveliso eziphantsi kwemimiselo eyahlukileyo», iqinisekisa UTommaso Di Giovanni, UMlawuli woNxibelelwano we-RRP kwi-PMI. Ngokutsho kwesi sisithethi sezizwe ngezizwe, oorhulumente abaliqela baye bamangaliswa yile nguqulelo yecuba kangangokuba abanye baye basabela ngakumbi ngokumisela imithetho ezinikeleyo.
Ezinye iimarike States zisalinde ukuchaza imithetho yomdlalo ngokwembono yolawulo kunye neyemali. Kodwa ngokuqhelekileyo, imimiselo isekelwe ngokupheleleyo kwezo zamkelwe kwi-cigarettes eqhelekileyo. "Noko ke, lo mgaqo awufani», unqwenela ukucacisa uDi Giovanni. Ezi ziimveliso ezingatshiyo ezingena phantsi kwesihloko "Iimveliso zeCuba eziGuquliweyo zoMngcipheko. Uguqulo: iimveliso ezithatha indawo yomngcipheko».
Kuba imingcipheko ayikho kwizinto ngokwazo (nikotini, i-carbon monoxide, i-tar…), kodwa ihlala kwindawo evuthayo yecuba. Ngokomlinganiselo, icuba livelisa iincindi ezingaphezu kwama-6.000 XNUMX. Xa zitshisiwe, ezi zinto zivelisa ubutyhefu. Enyanisweni, umngcipheko kukudityaniswa kweekhemikhali ezininzi ngokutshiswa. Ngoko ke, "okukhona usezantsi ubushushu, kokukhona usezantsi umngcipheko wokwenzakala", unqwenela ukucacisa umphathi weR&D eNeuchatel.
Namhlanje, iYurophu isebenza kumthetho omtsha owahlukileyo kulowo wecuba lesintu elinokuthathela ingqalelo olu phuhliso lukhulu, sifunda kubaphathi abaphezulu be-PMI. Enye indlela yokutshaya icuba eliqhelekileyo elihlangabezana neemfuno ze-FDA (uhlalutyo lwekhemikhali, izifundo ze-toxicological, izifundo zeklinikhi, uhlalutyo lokuqonda kunye nokuziphatha, i-post-market, njl.) Kanye kule rejista, i-2 kwi-3 yezigidi zamaphepha ohlalutyo abhaliweyo anikezelwe yi-PMI I-FDA. Ngaphezu koko, umvelisi unenjongo yokuthengisa iiHeets e-USA, emva nje kwesivumelwano se-FDA.
Yaphuhliswa ngaphezu kweminyaka elishumi kwiziko le-R&D laseNeuchâtel laza lasungulwa ngo-2015 eSwitzerland, eJapan, eJamani, eItali… I-PMI sele ithengisa iimveliso ze-Heets kumazwe/kwiimarike ezingama-28, kubandakanywa simahla . Umlimi sele elungiselela ukwanda okukhawulezayo kwaye elindele ukuphela kwesitokhwe okunokwenzeka, xa kujongwa imfuno ephezulu. I-PMI ityale imali kwisityalo semveliso e-Bologna (eItali) ngaphezu kweeyunithi ezimbini zokuvelisa e-Neuchâtel.
Ngo-2018, iceba ukufaka i-1,6 yeebhiliyoni zeedola kwiifektri zaseItali, eJamani, eRashiya, eRomania ... Ekupheleni kwalo nyaka, umthamo wemveliso kufuneka unyuke ukuya kwiiyunithi ze-Heets ze-45 zebhiliyoni. I-2017 ngunyaka wokuqala we-PMI wenzuzo kwi-Heets uluhlu emva kweminyaka elishumi yotyalo-mali olungayekiyo (ukususela ngo-2008). Ngokwesimo sezulu somvelisi, ii-Heets kunye neekhithi ze-IQOS ziya kukhutshwa kwiimarike zelizwe ezingaphantsi kwe-35 ngoDisemba ozayo.
Inkampani yecuba ilindele ukuveliswa kweeyunithi ze-100 yeebhiliyoni ekupheleni kwe-2018. E-Morocco, iimveliso ze-Heets azikathengiswa. Kodwa akukhutshelwa ngaphandle ukuba banjalo. "Yonke into iya kuxhomekeka kumthetho kunye nesikhokelo solawulo, amandla okuthengisa kunye namandla okusebenzisa…», uchaza uTommaso Di Giovanni. Ngokwalo mlawuli wonxibelelwano, izinto ezifunekayo ze-PMI zokumisela ii-Heets kuqala zixhomekeke kubukhulu kunye nobunzima bemarike kwaye ngaphezu kwako konke kumandla welizwe (amagunya oluntu) ukuze adibanise ubugocigoci kunye nokusungula izinto ezintsha.
Uluhlu olutsha lweeHeets luyahambelana ne-IQOS brand electronic heat heat systems. Esi sizukulwana sitsha seyenye imidiza ngoku sisetyenziswa ngabantu abatshayayo abangaphezu kwezigidi ezi-3 kwihlabathi jikelele. Ayinamsi kwaye iphantse ukuba ayinavumba, olu hlobo lwecuba lubonakaliswe ukuba “aluchaphazeli umgangatho womoya wangaphakathi nangayiphi na indlela. Okungcono nangakumbi, i-IQOS ayingomthombo womsi wecuba,” ugxininisa umphathi weenkonzo zeR&D eNeuchâtel.
Kwaye ukongeza:Uphando lwethu lubonisa umdla omncinci kuluhlu lwe-IQOS phakathi kwabantu abangatshayiyo (abo bangazange batshaye okanye abangasatshayiyo), kunye namandla anamandla okutshintshela ngokupheleleyo kwi-IQOS phakathi kwababhemayo abadala.". Ngokophononongo lwakutsha nje, ngaphantsi kwe-5% yabantu ababekade betshaya batshintshela kule mveliso ingenye. Ngaphezu koko, ngaphantsi kwe-1% yalabo abangazange batshaye banenjongo yokuvavanya imveliso. Oku kuvumela i-PMI ukuba iqinisekise ukukhuliswa kokhutshelo ngokufumana isabelo semarike kukhuphiswano.
