Njengoba ihlale ikhona futhi ivame ukugxekwa ngokubandakanyeka kwayo ku-vaping, imboni kagwayi izama ukukhombisa "izidladla ezimhlophe" eCanada. Futhi kungomkhankaso omusha ovikela i-vape lokhoI-Imperial Tobacco Canada iza phambili.
"ASIHLANGANISE UMSUKU", UGABA WASEMPERIAL UKHULUMA NGOKUVUMA!
Lo mkhankaso ugqamisa intuthuko yakamuva kusayensi yomkhiqizo we-vaping. Ivumela abafundi ukuthi bafinyelele ulwazi olumayelana nezinyathelo ezithathwe ngamanye amazwe ukukhuthaza nokuhlanganisa ukuncishiswa kokulimala kukagwayi njengesu lezempilo lomphakathi. Konke ngomgomo wokubenza bakwazi ukuthatha umbono onolwazi ngemikhiqizo eshisayo nezinye izindlela ezingenabungozi kangako kunokubhema*.
« Sinendima okufanele siyidlale ekunikezeni abantu baseCanada ulwazi mayelana nemikhiqizo yethu kanye nomkhakha wethu. Ingxenye ebalulekile yabantu baseCanada bacabanga ukuthi i-vaping iyingozi njengokubhema, uma kungenjalo, uMnu. Wittenberg waqhubeka. Lo mkhankaso uhlose ukutshela abantu baseCanada amaqiniso mayelana nemikhiqizo ye-vaping ngokubanikeza ukufinyelela olwazini oluthembekile, oluyiqiniso oluvela emithonjeni ezimele. »
I-Imperial Tobacco Canada ikholelwa ukuthi ukunciphisa ukulimala kuwumgogodla wengxoxo kagwayi. Naphezu kokudideka okukhulu okuzungeze imikhiqizo ye-vaping, ukuthi isebenza kanjani kanye nemiphumela yayo 
impilo, idatha yesayensi icacile futhi iyakhula :
- I-Public Health UK ithi imikhiqizo yokuphefumula iyingozi ngo-95% kunogwayi.
- ICancer Research UK ithole ingozi enciphile yomdlavuza kubantu ababhemayo abaphendukela ku-vaping.
– Inhlangano Yezempilo Yomhlaba iyabona ukuthi ukushunqisa umoya kwandisa amathuba omuntu okuyeka ukubhema. Ekugcineni, i-Health Canada ithi i-vaping ayinabungozi kangako kunokubhema.
« Umgomo wethu ukunciphisa umthelela wemisebenzi yethu kwezempilo kanye ne-Health Canada ifuna ukunciphisa izinga lokubhema libe ngaphansi kuka-5% ngo-2035. izinjongo ezimbili kuphetha uMnu. Wittenberg.
