Kubakhiqizi bakagwayi, ukubala phansi sekuqalile. Banezinyanga ezimbalwa kuphela ezisele zokuphromotha ugwayi wabo we-elekthronikhi futhi baqashe abalandeli abasha. Ngemuva komhla zingama-20 kuMeyi, kuzosebenza kubo bonke abakhiqizi umyalo wase-Europe mayelana nemikhiqizo kagwayi eqinisa izindinganiso zokukhiqiza kanye nokukhawulela ukuxhumana. Kufanele iguqulwe ngokwengqikithi yesimiso emavikini azayo, ikakhulukazi i-athikili yama-20 ehlobene nogwayi we-elekthronikhi. Lokhu kuboniswa yi-" umthethosivivinywa wokuthuthukisa uhlelo lwethu lwezempilo ka-January 26, nayo eyaqinisa imithetho elawula ukukhangisa nokusetshenziswa kukagwayi we-e.
Amaqembu amakhulu anethemba lokuthatha ingxenye yemakethe esabavimbile kuze kube manje. Ugwayi we-elekthronikhi wamukelwe abantu abayizigidi ezi-3 eFrance (6% yabaneminyaka engu-15-75 ubudala), ingxenye yabo i-vape nsuku zonke, ngokwezibalo zakamuva ezivela ku-Health Barometer ye-National Institute for Prevention and Health Education.
Imakethe ehlukene
Ngo-2015, izinkampani zikagwayi ezintathu eziyinhloko zethula imodeli yazo kagwayi we-elekthronikhi e-France, zisebenzisa ishaneli yazo evamile yokusabalalisa, okungukuthi abagwayi (ababheki bakagwayi abangaphezu kuka-26 e-France). I-Imperial Tobacco, ngokusebenzisa i-Fontem Ventures, yethula i-JAI ngoFebhuwari 000, ehlela ukuyibuyisela esikhundleni ngophawu lwamazwe ngamazwe olusanda kutholwa lwe-Blu, olutholakala ngamandla emakethe yase-US nase-UK. I-Japan Tobacco International ikhiphe i-Logic Pro ekupheleni kukaNovemba ngemuva kokuthola inkampani yaseMelika i-Logic kanye ne-e-cigarette yayo ekuqaleni kuka-2015. Ekugcineni, Ugwayi waseBrithani waseMelika (BAT) ikhishwe i-Vype ngasekupheleni kukaNovemba, njengoba yethule imodeli yayo yokuqala ngo-2013 e-UK, lapho ithi U-7% wesabelo semakethe ekupheleni kuka-2015. Konke ngokusekelwa okukhulu kokuxhumana: ama-euro ayizigidi ezingu-1 atshalwe kwa-BAT ukuze kwenziwe umkhiqizo waziwe e-France ku-inthanethi nangokuboniswa kwedijithali phakathi kukaDisemba 19 noJanuwari 24.
Isithembiso sabakhiqizi: usikilidi we-elekthronikhi ubhabhadiswa njengogwayi uvikeleke kakhulu ngoba awukwazi ukugcwaliswa, njengezinto eziningi ezikhona emakethe, nganoma yiluphi uketshezi. Ukugcwaliswa kabusha kusetshenziswa njengamakhatriji kayinki kayinki, ane-nicotine noma angenayo, agcwaliswe ngaphambili, alahlwayo, afakwa kalula futhi ahlanzeke kakhulu. Okubi kubathengi: ukusebenzisa kuphela amakhatriji okugcwalisa ohlobo olufanayo, indlela uhlobo lwe-Nespresso oluqaliswe ngayo, ukwenza abasebenzisi babe yizithunjwa.
Ochwepheshe banethemba lokuthi bazolungisa ukwehla okulindelekile kokudayiswa kukagwayi ngokwethula amaphakheji angenalutho
Imakethe kagwayi kagesi namuhla ihlukene phakathi. Ngaphakathi kobuchwepheshe baseShayina obuklanywe abakhiqizi bezinto zikagesi ezithengwayo, ezisatshalaliswa emhlabeni wonke ngabangenisi nabaqalayo, imakethe izihlele eminyakeni embalwa yaba i-ecosystem enkulu lapho kunedatha encane kakhulu. . " Kunzima kakhulu ukulinganisa ubukhulu bemakethe, ngoba alikho iphaneli ye-Nielsen [distributor], noma i-IRI, njengoba ingaba khona kweminye imikhakha., kuchaza u-Stéphane Munnier, umphathi wephrojekthi ye-Vype kwa-BAT. Futhi kunezibalo ezimbalwa kakhulu uma kubhekwa ubuningi bemithombo neziteshi zokusabalalisa. Ngakho wonke umuntu wenza isilinganiso sakhe, kodwa akekho umdlali ofinyelela ku-10% wemakethe. »
Ngakho-ke kunezigaba eziningana zabalingisi: Ochwepheshe bemishini, abavame ukuba ngabathekelisi noma izinkampani ezikhiqizwe uhlobo lwazo; ochwepheshe be-e-liquid lapho kuneziqalo eziningi; izinkampani ezizama ukuba yi-generalist ngokwenza kokubili; amanethiwekhi omthengisi, njengeClopinette, Yebo isitolo, i-J Well, i-Vaposttore, njll.; kanye nabadlali be-inthanethi abathengisa kabusha ngaphansi kwemikhiqizo eminingi ezitolo noma kubantu ngabanyes”, kuqhuba le Danone yangaphambili kanye neMonster Energy, eyethula isiphuzo esinamandla iMonster eFrance. Ucwaningo olwenziwa ngu-Xerfi olwenziwa ngo-2015 lulinganisela imakethe kuma-euro ayizigidi ezingu-395 ngo-2014, okuphindwe kathathu kunango-2012.
"I-dynamic kuwo wonke amazwe"
Ngesikhathi xerfi ibibala kuma-euro ayizigidi ezingama-355 ngo-2015, i I-Interprofessional federal ye-vape (Fivape) ucabanga ngokuphambene ukuthi imakethe izoqhubeka nokukhula naphezu kokwehla kwenani lezitolo ezikhethekile, lehle lisuka ku-2 ngo-500 laya ku-2014 ekupheleni kuka-2. Les 
ababekade bebhema bakhetha izinhlobo ezikhethekile futhi abafuni ngempela ukubuyela kumuntu obhema ugwayi. Ngoba Brice Lepoutre, umongameli wenhlangano ezimele yabasebenzisa ugwayi we-elekthronikhi, umthetho wezempilo yomphakathi kanye nengozi yokuqondisa yaseYurophu enemiphumela ehlanekezelwe, njengoba okuwukuphela kwezingozi ezivunyiwe ze-e-cigarette yilezo ezikhiqizwa imboni kagwayi, esikhathini eside, kuyilapho ugwayi we-elekthronikhi ohlangabezana kangcono nokulindelwe umsebenzisi uwuhlobo oluhluke ngokuphelele. ".
Kunzima ukuhlola ukwamukelwa kwabasanda kungena ngabathengi abajwayele ukuthenga, ikakhulukazi njengoba izinkampani zikagwayi ziyimfihlo kakhulu ngokuthengisa kwazo. Kakhulu, sichaza njengabahle kakhulu, e-BAT, ukwamukela abagwayi: " Ngemuva kwenyanga nengxenye, ogwayi abangaphezu kuka-1 banemikhiqizo yethu, futhi sifuna ukukhuphuka ngokushesha ku-000, ikakhulukazi izitolo zasemadolobheni ezivele zingabathengisi besigaba sikagwayi we-elekthronikhi. kusho uMnu. Munnier.
Ngale ndlela, abakhiqizi bakagwayi nabo banethemba lokunxephezela ukwehla okulindelekile ekuthengisweni kukagwayi ngokusetshenziswa kwephakheji elingenalutho. " Namuhla, kungumkhiqizo wabathengi ukuthi abagwayi bangasebenza njenge-confectionery noma iziphuzo “, unezela ngaphandle kokungabaza uMnu. Munnier.
Futhi kwa-BAT, asihlosile ukumisa lapho: umnyango wemikhiqizo yesizukulwane esisha wadalwa eminyakeni emithathu edlule, lapho abantu abacishe babe ngama-200 basebenza ocwaningweni nasekuthuthukisweni, ekukhangiseni nasekuthengisweni, futhi wethulwa emasontweni adlule emazweni amaningana ngemuva kwe-United. Umbuso (Italy, France, Poland, Germany).
« Kukhona okuguquguqukayo kuwo wonke amazwe kodwa kuyaguquguquka. Sikhethe la mazwe amahlanu ase-Europe ukuthi athuthuke ekuqaleni, ngoba siyakwazi ukubonakala emakethe kagwayi futhi sibheke ukuvuthwa kwemakethe kagwayi we-elekthronikhi, kuchaza uMnu. Munnier. Sizokwethula lapho kukhona umnyakazo wabathengi obheke ku-e-cigarette. E-Belgium noma e-Switzerland, abawavumeli ama-e-liquid ane-nicotine, ngakho lokho kunciphisa ukubaluleka kwale makethe. E-United Kingdom, i-nicotine inhaler yayo, ebizwa ngokuthi i-Voke, ithole imvume kwabaphathi bezempilo ukuthi inqunywe futhi ibuyiselwe.
Eminyakeni emihlanu ngemva kokufika kwawo emakethe yaseFrance, ugwayi we-elekthronikhi uyaqhubeka nokuphikisana. Kuyindlela ehlukile kunogwayi kwabanye, enemiphumela engaba ubuthi kwabanye. Kunoma yikuphi, imakethe isalokhu ibuswa yimikhiqizo eshajwa kabusha (97% ngevolumu), ekhethwa ngabasebenzisi.
Umthombo : Lemonde.fr
