Ngemuva kodaba lwe-Ferrero (Tic Tac), uLutti (Arlequin) kanye ne-Coca-Cola, manje sekuyimakethe yempahla eshisayo ethintwa ukwephulwa kwempahla yengqondo. Ngempela, ngemva kokumemezela ikhithi yaso ye-"Aurora", isitolo sithole incwadi yesixwayiso eqinile evela enkampanini yaseMelika i-Zippo, engakujabuleli ukubona ukuklanywa kokukhanya kwayo okudumile kukopishwa futhi ngaphezu kwakho konke kudayiswa.
OKUNYE UKWENZA UKWENZA UKWENZA IMPAHLA YOKUHLAKANIPHA!
Kuyaqala ukwenza okuningi futhi mhlawumbe ayikapheli. Abanye abakhiqizi be-vape bazivumela ukuthi baphule ngamabomu impahla yengqondo yezinkampani ezinkulu futhi ekugcineni ibonise. Ngemva kwecala Ferrero (Ijusi ye-Tic-Tac), Coca-Cola, AmaLollipops kanye noLutti (Harlequin) ngalesi sikhathi kwakunguZippo owathatha i-Vaporesso eyayilungiselela ukwethula ikhithi yayo ethi "Aurora" ikopisha umklamo kanye nendlela yezibani ezidumile. Encwadini eya kuDavid Alga evela " Imikhiqizo ye-Bodyrock“, u-Zippo uyasukuma achaze kulo mthengisi ukuthi ibhokisi elithi “Aurora” lingaphansi kokwephulwa kwempahla yengqondo:
« Mnu. Alga othandekayo,
Ngingumqondisi womnyango wezomthetho wenkampani iZippo. Muva nje, u-Zippo uthole ukuthi isitolo sakho i-Bodyrock, LLC (“Bodyrock”) sithengisa umkhiqizo we-“Aurora Lighter Kit” ovela e-Vaporesso ngemibala eminingi esebenzisa umumo “we-flip-top” ovikelwe yi-Zippo kanye nesistimu. Ngibhalela ukuze ngikuxwayise ukuthi ukusebenzisa le nqubo kwephula amalungelo empahla yengqondo ye-Zippo, nokuthi ngenhlonipho, i-Bodyrock kufanele inikeze lo mkhiqizo. Njengomsebenzisi onolwazi, i-Zippo isineminyaka engaphezu kwengama-80 ikhiqiza izilayishi. Ngokuhamba kwesikhathi, i-Zippo yenze ukutshalwa kwezimali okukhulu kumkhiqizo wayo ngenxa yokuthakazelelwa. Ngokunjalo, igama elithi "ZIPPO" kanye "ZIPPO" izilayishi ziyimpahla eqanjiwe egcwele ye-Zippo. Le nkampani inamalungelo amaningi ophawu lokuthengisa emhlabeni wonke ngokususelwa kumkhiqizo wayo wamazwe omhlaba, ukuma okuhlukile kwesithonjana nohlelo oluhlukile. I-Zippo wuphawu lokuthengisa olubhalisiwe. »
Ngemva kwalokhu, esitolo Imikhiqizo ye-Bodyrock kubonakala sengathi iwususile umkhiqizo kukhathalogi yawo, nokho, izitolo zamaShayina nezinye izitolo zaseFrance ziyaqhubeka nokunikeza ikhithi ye-"Aurora" ngokuzifaka engozini.
