Kuyinto inguquko encane emhlabeni we-vape! UFiliphu Morris okwathi isikhathi eside kuphela ibekwe phezu ugwayi evuthayo nge Iqos isanda kumemezela ukufika kwayo emakethe ye-vape nedivayisi yayo " I-Veev".
UPHILIP MORRIS UFUNA UKUHAMBELA ABABHAYO ABANGASE VAPE
Kwaphela iminyaka wonke umuntu ecabanga kanjalo UFiliphu Morris yenqaba ukuzimisa emakethe yesibili njengaleyo ye-vape ikhetha ukuhlala emhlabeni kagwayi nohlelo lwayo Iqos ethandwa emazweni amaningi namuhla.
Ngakho-ke uPhilip Morris uyafika enfin emakethe ye-vaping yaseFrance ngomshini wayo wokuqala. Izokwethula abagwayi bokuqala ngesonto elizayo kanti iFrance izoba yizwe lesishiyagalolunye laseYurophu lapho I-Veev, uhlobo lwayo olunikezelwe ku-vape, luzosetshenziswa.
«Lokhu ukwethulwa okukhulu okuqinisa isu lethu lokuba nezinye izindlela esikhundleni semikhiqizo evuthayo, wachaza UJeanne Polles, uMongameli wenkampani engaphansi kweFrance ya UFiliphu Morris International (PMI), inkampani engumzali yaseMarlboro, manje ethembisa umhlaba ongenantuthu. Sifuna ukusekela ababhemayo abafuna ukuyeka ukubhema ngesipho esiphelele esivumela ukukhetha kwangempela.»
Nge-Iqos, eminye imikhiqizo manje imelela u-28% wenzuzo ye-PMI. Ngokungeza i-Veev podmod, inhloso kuzoba ukufinyelela ku-50% ngo-2025.
