UMNOTHO: Izinxushunxushu zezomnotho emkhakheni wezinongo.

Ukuze ithole izimbangi zayo zaseSwitzerland uGivaudan noFirmenich, umhlaba unombolo 3 ngezinambitheka neziqholo, i-IFF (I-Frutarom Yamazwe Ngamazwe), isebenzisa amaRandi ayizigidi eziyizinkulungwane ezingu-7,1 ukuthenga i-nugget Frutarom yakwa-Israel.

UNGUQUKO OMKHULU EMKHAKHA WEZOMNOTHO WOKUDLA KWEMINANDI

Amabhidi ayakhuphuka esigabeni sokunambitheka kwemvelo. Njengoba ithandwa kakhulu ngabathengi, le mikhiqizo yenza kube nokwenzeka ukugwema ukusebenzisa imikhiqizo yokwenziwa, kokubili emkhakheni wokudla nezimonyo. Into ezovusa umona.

Isibonelo sakamuva kuze kube manje: ukuthatha ngo- Izimpawu Zokuhlobisa Zamazwe Amazwe kanye Nezicucu (IFF) kusuka kuchwepheshe wakwa-Israel ekunambithekeni kokudla kwemvelo, I-Frutarom ngamarandi ayizigidi eziyizinkulungwane ezingu-7,1 (ama-euro ayizigidi eziyizinkulungwane ezingu-5,95). Ngokukhipha lesi samba serekhodi, i-IFF yenze inzuzo enkulu kunawo wonke ekunambithekeni kokudla.

Ukuze uthole izimbangi zayo zaseSwitzerland IGivaudan et I-Firmenich, ezihola imakethe ye-flavour kanye nephunga elimnandi, iqembu laseMelika - inombolo ye-3 emkhakheni onama-dollar ayizigidi eziyizinkulungwane ezingu-3,4 ekuthengisweni ngo-2017 - kumele kube nokushaya. Nge-Frutarom, i-IFF inethemba lokudala umholi ku- “ ukunambitheka kwemvelo, iphunga kanye nokudla ". Isungulwe emazweni angaphezu kwama-35 lapho inamalabhorethri angu-70, inkampani yamazwe ngamazwe ilindele ukuzuza izigidi ezingu-145 zamadola ekusebenzisaneni kwezindleko phakathi neminyaka emithathu, ngenxa yalo msebenzi.

Isungulwe ngo-1933 futhi yafakwa ohlwini eLondon naseTel Aviv, iFrutarom yayiyinhloso yemvelo. Isekelwe e-Haifa futhi inenani elilinganiselwa ku-$6 billion emakethe yamasheya, le nkampani inyuke yafika endaweni yesithupha emhlabeni, yaba ngumnikezeli omkhulu wezimboni zemithi, izimonyo nezokudla.