Ingabe isimanga ngempela? Iqembu leFormula 1 iFerrari kubikwa ukuthi isiseduze nokusayina isivumelwano esisha sokuxhasa i-IQOS, inhlangano kagwayi eshisayo kaPhilip Morris..
NGEMVA kuka-MARLBORO, I-FERRARI MAYELANA NE-IQOS
Nali ucezu lwezindaba okungenzeka luchithe uyinki omncane ezinsukwini ezimbalwa ezizayo. Ferrari kubikwa ukuthi usezomemezela umxhasi omusha omkhulu. I-Scuderia isalondoloza ukwesekwa okufihliwe kukaPhilip Morris ngophawu lwe-Marlboro, manje enguzakwethu womlando weFerrari kuFomula 1.
Kodwa u-Santander usenqume ukushiya iFerrari kanye ne-F1 futhi esikhundleni sakhe, iqembu lase-Italy kuthiwa selizosayina nenkampani kagwayi, IQOS.
Kwethulwe ngu UFiliphu Morris, uhlobo lwe-IQOS luthuthukisa ugwayi ongenalo uketshezi, ngokungafani nogwayi we-elekthronikhi, kodwa ugwayi oshiswa emazingeni okushisa aphezulu kakhulu, okuyinto nokho engozini yokubeka ithimba ku-radar yomthetho ovimbela abaxhasi bakagwayi.
« UFerrari uphothula isivumelwano ne-Iqos ukuze avale isikhala samanje afake i-Santander« wabhala iphephandaba laseSpain i-ABC, kubonakala sengathi liyakuqinisekisa lokhu kwaziswa.
Umthombo : nextgen-auto.com/