UPhilip Morris International uxoxisana ngoshintsho olukhulu oseluvele luguqula imboni kagwayi ekhiqizwayo. Umkhiqizi womhlaba wonke weMarlboro wenze ushintsho olunesibindi kumodeli yakhe yebhizinisi.
I-PMI YAJOVA AMADORA IZIGIDI EZI-3 KUGIYANI WALO OSHISAYO!
I-Philip Morris International ifake imali engaphezu kwezigidi eziyizinkulungwane ezingu-3 zamadola emigqeni yokukhiqiza yobuchwepheshe obuphezulu e-Neuchâtel (Canton etholakala entshonalanga ye-Switzerland eduze nomngcele waseFrance). Imigqa yokukhiqiza yesizukulwane esisha ekhiqiza izinti zikagwayi ezibizwa ngokuthi amaHeets.
Imikhiqizo ehloselwe ukuguqula imboni kagwayi ngamaphakethe ezinti ezingu-20 ezithengiswa ngentengo yeyunithi yaseMarlboro. E-Neuchatel, e-R&D HQ yomkhiqizi kagwayi waseSwitzerland, izinqubo ezintsha ziyahlolwa futhi imiphumela yokuqala, kokubili kuma-laboratories kanye nakubantu ababhemayo, iqinisekisa.
ngokusho Luca Rossi, umqondisi wezokukhiqiza, ucwaningo kanye ne-IP, eCube in Neuchâtel (ithempeli le-PMI le-R&D): “Kuyinqubo esungulwe kahle efakazele ukuthi, uma kuqhathaniswa nogwayi ovamile, imikhiqizo ye-Heets yenze kwaba nokwenzeka ukunciphisa i-90 kuya ku-95% yezingxenye zamakhemikhali kanye nezakhi ezinobuthi neziyingozi.". Okungcono nokho, ukuhlaziya kufakazele ukuncipha kwezingozi zenhliziyo nezinye izifo zokuphefumula nezamaphaphu.
Iziphetho ezigunyazwe ngocwaningo olwenziwe ngokwezinqubo ezigunyazwe kumazinga emithi kanye namalabhorethri akhethekile nazimele njengeLabsat e-United States. Imiphumela ehlotshaniswa nokwehliswa kwezingozi nokulimala iphinde yathunyelwa ku-FDA (Ukuphathwa Kokudla Nezidakamizwa e-USA). Ngokusobala, ingozi enguziro ayikho. “Into engcono kakhulu ukuyeka ukubhema», bavuma ososayensi be-PMI.
«Namuhla, ohulumeni abaningi njenge-United Kingdom benze izinqumo zokulawula ezivuna lezi ezintsha 
imikhiqizo engaphansi kwemithetho ehlukene», iqinisekisa Tommaso Di Giovanni, umqondisi Wezokuxhumana we-RRP kwa-PMI. Ngokwalo mkhulumeli wezizwe eziningi, ohulumeni abaningana bamangazwa yile nguquko kagwayi kangangokuthi abanye basabela ngokwengeziwe ngokubeka imithetho ezinikele.
Ezinye izifundazwe zemakethe zisalinde ukuchaza imithetho yomdlalo ngokombono wokulawula nowezimali. Kodwa ngokuvamile, imithethonqubo isekelwe ngokuphelele kuleyo esetshenziswa ugwayi wakudala. “Nokho, isimiso asifani", u-Di Giovanni angathanda ukukhombisa. Lena imikhiqizo engashi ewela ku-“Imikhiqizo Kagwayi Yengozi Eshintshiwe. Ukuhumusha: esikhundleni semikhiqizo yokuchayeka engozini".
Ngoba izingozi azikho ezintweni ngokwazo (nicotine, carbon monoxide, tar, njll.), kodwa kunalokho zitholakala ekushisweni kukagwayi. Ngokwesilinganiso, ugwayi ukhiqiza izingxenye ezingaphezu kuka-6.000 XNUMX. Uma sezishile, lezi zinto zikhiqiza ubuthi. Eqinisweni, ingozi isekuhlanganiseni kwamakhemikhali amaningana ngokusha. Ngenxa yalokho, "lapho sehlisa izinga lokushisa, yilapho sinciphisa kakhulu ingozi yokulimala», ingathanda ukucacisa umphathi we-R&D e-Neuchatel.
Namuhla, iYurophu isebenza ngomthetho omusha ohlukile kulowo kagwayi wendabuko ongacabangela lezi zinguquko ezinkulu, sifunde kubaphathi abakhulu be-PMI. Okunye okuhlukile kukagwayi wakudala ohlangabezana nezimfuneko ze-FDA (ukuhlaziywa kwamakhemikhali, izifundo ze-toxicological, izifundo zemitholampilo, ukuhlaziya imibono nokuziphatha, imakethe yangemuva, njll.) Kule rejista, amakhasi ayizigidi ezi-2 kuya kwezingu-3 okuhlaziya Idatha ebhaliwe inikezwe i-PMI ukuze i-FDA. Ngaphezu kwalokho, umkhiqizi uhlela ukumaketha ama-Heets e-USA, ngemva nje kokugunyazwa yi-FDA.
Ithuthukiswe cishe iminyaka eyishumi esikhungweni se-Neuchâtel R&D futhi yethulwa ngo-2015 e-Switzerland, Japan, Germany, Italy... I-PMI isivele imaketha imikhiqizo ye-Heets emazweni/izimakethe ezingama-28, okuhlanganisa imisebenzi mahhala . Umkhiqizi usevele elungiselela ukwanda okusheshayo futhi ulindele ukushoda kwesitoko okungenzeka, uma kubhekwa isidingo esikhulu. I-PMI itshale imali embonini yokukhiqiza e-Bologna (Italy) ngaphezu kwamayunithi amabili okukhiqiza e-Neuchâtel.
Ngo-2018, ihlela ukujova amaRandi ayizigidi eziyizinkulungwane ezingu-1,6 ezimbonini zase-Italy, eJalimane, eRussia, eRomania, njll. Ekupheleni kwalo nyaka, umthamo wokukhiqiza kuzodingeka ukhuphuke ube amayunithi angama-Heets ayizigidi eziyizinkulungwane ezingu-45. U-2017 unyaka wokuqala we-PMI wenzuzo ebangeni le-Heets ngemva kweminyaka eyishumi yokutshalwa kwezimali okunganqamuki (kusukela ngo-2008). Ngokwezibikezelo zomkhiqizi, ama-Heets nama-IQOS kits azomakethwa ezimakethe zamazwe ezingekho ngaphansi kuka-35 ngoDisemba ozayo.
Inkampani kagwayi ithembele ekukhiqizeni amayunithi ayizigidi eziyizinkulungwane eziyi-100 ekupheleni kuka-2018. E-Morocco, imikhiqizo ye-Heets ayikamakethwa. Kodwa akubandakanyiwe ukuthi banjalo. “Konke kuzoncika emthethweni kanye nohlaka lokulawula, amandla emakethe namandla okusebenzisa...», kuchaza uTommaso Di Giovanni. Ngokwalo mqondisi wezokuxhumana, izimfuneko ze-PMI zokwethula ama-Heets kuqala zincike ekubalulekeni nesisindo semakethe futhi ngaphezu kwakho konke emandleni ezwe (iziphathimandla zikahulumeni) ukuze ahlanganise ubunyoninco kanye nokusungula izinto ezintsha.
Ububanzi obusha be-Heets buhambisana namasistimu okushisa e-electronic avela kumkhiqizo we-IQOS. Lesi sizukulwane esisha sikagwayi ohlukile manje sesisetshenziswa abantu ababhemayo abangaphezu kwezigidi ezintathu emhlabeni jikelele. Njengoba lungenantuthu futhi lucishe lungabi naphunga, lolu hlobo lukagwayi luye lwafakazelwa ukuthi “aluthinti izinga lomoya wasendlini nganoma iyiphi indlela. Okungcono, i-IQOS ayiwona umthombo wentuthu kagwayi,” kugcizelela umqondisi wezinsizakalo ze-R&D e-Neuchâtel.
Futhi ukwengeza: “Ucwaningo lwethu lubonisa intshisekelo encane ebangeni le-IQOS phakathi kwabantu abangabhemi (labo abangakaze babheme noma abangasabhemi), kanye nethuba elinamandla lokushintshela ngokugcwele ku-IQOS phakathi kwabantu abadala ababhemayo.". Ngokocwaningo lwakamuva, ngaphansi kuka-5% wabantu ababekade bebhema bashintshela kulo mkhiqizo ohlukile. Ukwengeza, ngaphansi kuka-1% walabo abangakaze babheme bahlose ukuzama umkhiqizo. Lokhu kuvumela i-PMI ukuthi ivikele abashayeli bokukhula ngokuthola isabelo semakethe emqhudelwaneni.
