Umdondoshiya we-e-cigarette waseMelika akayeki ukukhuluma! Kungakapheli nezinyanga ezimbili bevumile ukuthi ngeke besadayisa amakhathriji ayo anezithelo esitolo, UJuul uhlela ukwethula umkhankaso wawo wokuqala wokukhangisa kumabonakude ngesabelomali sezigidi eziyishumi zamaRandi.
UMKHANKASO WOKUQALA OZOKWENZAKA ABABEBEBHAMA!
Kungakapheli nezinyanga ezimbili bevumile ukuyeka ukuthengisa izinto ezigaywa kabusha ezitolo ezitolo, umdondoshiya we-e-cigarette waseMelika. UJuul uhlela ukwethula umkhankaso wawo wokuqala wokukhangisa kumabonakude. Izikhangiso ezihlelelwe ukusakazwa kuleli hlobo zizoveza ubufakazi obuvela kubantu abadala abasebenzise i-e-cigarette edumile ukubasiza bayeke ukubhema, kubika iBusiness Insider.
Lezi zikhangiso zikamabonakude zizobiza uJuul $10 million futhi zizodlala eziteshini zamakhebula zikazwelonke ngemuva kuka-22 ebusuku. Ngokusho kwabaphathi, lezi zikhangiso zibhekiswe kubantu abadala abaneminyaka engu-35 nangaphezulu futhi zihlanganisa nobufakazi babantu ababhemayo abaneminyaka ephakathi kuka-37 no-54.
Uma lesi sinqumo sithakazelisa ngokukhethekile, kuyaphikisana futhi ngoba abakhiqizi bakagwayi balinganiselwe ekusabalaliseni ukukhangisa kuthelevishini noma ephepheni. Le mithetho efanayo ayikasetshenziswa kubakhiqizi bakagwayi we-elekthronikhi, okuvula amathuba athile kaJuul.
Ngo-Okthoba, uJuul wakwazi ukufinyelela futhi wadlula i-a Izinga lokulinganisa lika-$10 billion ezinyangeni eziyisikhombisa nje ngemuva kokukhushulwa kwezimali zayo zokuqala, okushesha kakhulu kwenkampani. NgokukaNeilsen, uJuul njengamanje uphethe u-75% wemakethe kagwayi kagesi.
