Isisebenzi sangaphambili, waba usokhemisi futhi usuka kugwayi we-elekthronikhi, imakethe elinganiselwa ku-7,5 billion dollars ngo-2016. Namuhla inxusa le-blu brand, ufanisa ukuvela kweChina, ukugxuma okukhulu phambili kusukela ngo-1958 kuya ku- i-liberalism yamanje ye-Middle Kingdom.
INDABA: UKUDALWA KUKASIGARETHI WE-LECTRONIC WAMUVA
Iphupho elibi. Kuyi-" ezimbi iphupho elibi elanikeza u-Hon Lik umbono wokusungula kwakhe. Okungenani, yileyo ndlela i-Manchurian, edlula e-Paris futhi izijabulisa ekamelweni elingenamuntu lehhotela elihle laseParis, lixoxa indaba. Umlando wakhe. " Ngisakhumbula sengathi bekuyizolo! Ngiphezulu eweni, sengizowela olwandle oluqhuma amagwebu ngezansi, ngiphaphame ngithukile kodwa uma nje ngiphindela kolala, liyabuya iphupho elibi. Ngiqinisekile ukuthi umlandu kwakuyizicucu ze-nicotine engizishiye esifubeni sami ngenkathi ngizama ukuyeka. Kwadingeka ngithole enye into. “Ijakhethi eluhlaza okwesibhakabhaka, ihembe eliluhlaza okwesibhakabhaka, lowo ngokuvamile ovezwa njengomsunguli kagwayi we-elekthronikhi uzinikela ngenjabulo ekusetshenzisweni kwenhlolokhono, onomusa, omile futhi omomotheka ngemva kwezibuko ezihlakaniphile.
Uma isihlungi sokuhumusha (u-Hon Lik engakhulumi isiNgisi, noma isiFulentshi se-fortiori) singakwazi ukuqonda zonke izinto ezicashile zesiMandarin, umuntu uzwa ukuthi indoda iphukile emsebenzini, ihlanganisa ama-anecdotes yomuntu siqu nokuzivikela kanye nomfanekiso womthombo. -i-vaping eqondwayo: leyo okuthi, ngokugcina ukuthinta kanye ne-nicotine, ixoshe imiphumela eyingozi yentuthu kagwayi.
UMhlonishwa uLik ungumxhumanisi omangalisayo, onekhono futhi oqinisekayo ukufeza indima edingwa imisebenzi yakhe emisha. Uchwepheshe we-vaping, usenguye manje I-Fontem Ventures R&D consultant, kumasayithi e-Beijing nase-Silicon Valley, kanye ne-VIP emhlabeni we-blu, ugwayi we-electronic wenkampani ephethwe yi-Imperial Tobacco (egwinye i-Altadis ngakho-ke i-French Seita yangaphambili ngo-2008). Umdondoshiya kagwayi wathola ibhizinisi kanye namalungelo obunikazi ka-Hon Lik ngo-2013. I-blu, yethulwa emakethe yaseFrance ngo-Okthoba 2016, yandulelwa ukufaneleka komholi womhlaba kanye nonombolo 1 e-United States nase-United Kingdom kuma-e-liquids, inikezwa Ababhemayo abangu-8 eFrance.
UBABA KA E-CIGARETTE….
U-Hon Lik usondelene nogwayi we-elekthronikhi ukuthi u-Roland Moreno uyini ekhadini elihlakaniphile: umsunguli ocabangayo owathi, ngombono olula kanye ne-electronics encane, wagcina edale umqondo okwazi ukushintsha ubuso bomhlaba... okungenani lowo ababhemayo, kanye nemboni kagwayi. " Phakathi kwe-prototype yami yokuqala nemodeli yokugcina, kunomehluko ofanayo phakathi kwe-laptop yokuqala ne-iPhone yokugcina.Ngokusobala, imakethe kufanele iqhubeke nokukhula. Eqinisweni, ama-vaper namuhla afinyelela emashumini ezigidi. Ucwaningo olwenziwa yinkampani i-EY lulinganisela ukuthi imakethe yomhlaba wonke yayingama-dollar ayizigidi eziyizinkulungwane ezingu-7,5 ngo-2016, nethemba lokufinyelela ezigidini eziyizinkulungwane ezingu-20 ngo-2020. E-France, u-Xerfi walinganisela kuma-euro ayizigidi ezingu-400 ngo-2015 ngezinga lokukhula elilethe ezigidini ezingu-700 2019.
U-Hon Lik futhi, eneminyaka engama-60, uyisifinyezo esihle se-China seminyaka engamashumi amahlanu edlule, kusukela ekuguquguqukeni kwamasiko kuya emnothweni wemakethe ye-socialist, kuya kunkululeko elawulwa yiqembu kanye nokuhwebelana kwembulunga yonke. Wazalwa ngo-1956 eShenyang (Moudken, eManchu), inhloko-dolobha yesifundazwe saseLiaoning, enyakatho-mpumalanga yezwe, okuyidolobha lesishiyagalolunye elinabantu abaningi eChina. Isibonakaliso sokuqala, yilapho ezozalwa, ngo-1986, i-stock exchange yokuqala yaseChina. Ukugxuma okukhulu phambili, okwasungulwa nguMao, kwaqala eminyakeni emibili kamuva, ngo-1958. Esengumfana wesikole osemncane, waqala umkhankaso wenguquko yamasiko owaqalwa ngo-1966. Esemncane kakhulu, u-Hon Lik akazange afakwe ku-Red Guards kodwa wasebenza e-Red Guards. emasimini kagwayi, uthi ngaphandle kokuhlala. Ukutshala, ukuvuna, ukomisa, ukuhlunga, ukuthengisa amaqabunga athandekayo kuNicot: wenza kancane kukho konke futhi uqala ukubhema, elingisa ubaba ozofa ... ngomdlavuza wamaphaphu. Njengoba eseyisisebenzi efekthri ekhiqiza izingxenye zokumba, uzokweleta u-Deng Xiaoping ukubuya kwakhe ukuze abone iminyango yesikole samabanga aphezulu ivuliwe, bese, ngemva kwe-baccalaureate, leyo yase-Liaoning University, okukhethekile ekhemisi lendabuko lamaShayina.
Engena esikhungweni socwaningo sesifundazwe, wagxila ebuhleni be-ginseng, wafaka amalungelo obunikazi amabili futhi wadala inkampani yakhe yokuqala ngo-1994, yaba yimpumelelo ekuqaleni kodwa eyasheshe yabhekana nokuncintisana. Impela, kodwa ugwayi we-elekthronikhi? " Ngangibhema amaphakethe amabili kuya kwamathathu okukhanya ngosuku futhi, njengomcwaningi nosokhemisi, ngazazi kokubili izitshalo nezingozi zikagwayi. Ngazama ukuyeka namaswidi e-menthol, ama-patches, kodwa angizange ngiphumelele. Ngaba nomuzwa wokuthi kufanele ngisuse izinto ezivuthayo zikagwayi, njengetiyela, kodwa hhayi i-nicotine noma ukufutha kwentuthu noma isenzo somzimba. “, uyachaza. Futhi electronics? " Nganginelukuluku lokwazi, ngahlakaza futhi ngahlanganisa kabusha imisakazo namathelevishini ukuze ngizibambe lapho ngisemncane, ngase ngifikelwa umqondo wokuhlanganisa lezi zinto ezimbili, i-electronics kanye nezitshalo ukuze ngenze into ebambele elingisa ugwayi. »
I-prototype yokuqala eyenziwe ngesandla yaphuma kuyo: isilinda esincane sensimbi, izintambo ezimbalwa ezixhunywe kwisekethe ephrintiwe, ubuchwepheshe bokuqala bokukhipha uketshezi oluqukethe i-nicotine ... Ngo-2003, wanikeza ilungelo lobunikazi lokusungula kwakhe futhi wadala ukuqala kwakhe. , Ruyan (humusha "njengogwayi"), ukuze wenze izimboni. Uma impumelelo iqala lapho kuhlangana khona (sikhuluma ngemali eyizigidi ezingama-20 zama-euro e-China ngo-2006), umphumela uzokwehla kancane. Njengoba ibhekene nendawo yokwamukela ugwayi yaseShayina kanye nomgunyathi, inkampani iyancipha. Ibe Dragonite, ezinze eHong-Kong, ithengisa, ngama-euro ayizigidi ezingama-55, amalungelo obunikazi kugwayi we-elekthronikhi ku-Imperial Tobacco ngo-2013.
Ucebile, u-Hon Lik? Kunzima ukusho. Ubambe ingxenye encane kakhulu ye-Ruyan (0,79%) kodwa isivumelwano sinzima kakhulu. Futhi akazange aphume engenalutho ephaketheni lakhe lemithi. " Ngiyingxenye yesigaba esiphakathi samaShayina “, ufingqa, unesizotha futhi unobuhlakani. Indodakazi yakhe, ethweswe iziqu ePeking University, manje isingummeli oneminyaka engama-27. Phakathi nokuvakasha kwakhe kokuqala e-Paris - okuyimfihlo, kulokhu - wayezinikele emzileni wezokuvakasha wakudala osuka e-Notre-Dame uya e-Eiffel Tower nge-Galeries Lafayette! Okuwukuphela kwendlela athanda ngayo iwayini elimnandi – okuwuhlobo lwakudala eChina yanamuhla.
YIBA YINXUSA LIKAGIYA OMKHULU...
Amanye ama-vapers afa kanzima awela i-Rubicon yalokhu "okuthengisiwe", angena "esihogweni" semboni kagwayi ... Akanandaba.
Uthatha ngaphandle kokuyinkimbinkimbi isimo sakhe esikabili se-vaper-smoker ngokufanele kakhulu ukuze adlale amanxusa e-blu. " Abakhiqizi yibona abasendaweni engcono kakhulu yokusabalalisa ugwayi we-elekthronikhi. Bazibonela ngokwabo ukwehla kokusetshenziswa kukagwayi futhi baye baqonda, okwakungenjalo ekuqaleni, ukuthi kungenye indlela nokuthi lezi zindlela ezimbili zingahlala ndawonye. Futhi kuyiqiniso futhi ukuthi imakethe yaseNtshonalanga iyona kuphela ekwazi ukwazisa amalungelo obunikazi ka-Hon Lik, imakethe yaseShayina ivaleke ngendlela exakayo kuyo. " Banolwazi, inethiwekhi, izindlela zezimali ", ucacisa, ukuhlubuka, ngaphandle kokusuka ekuzoleni kwakhe, ngokumelene nalabo abafuna ukuvimbela i-e-cigarette ezweni lakubo: " Akusona isixazululo esingcono kakhulu. Eminyakeni eyinkulungwane edlule umbusi waseShayina wayefuna ukulwa nezikhukhula ngokugxumeka imigexo yonke indawo. Kwaba ukwehluleka. Owamlandela wayemba imisele ukuze amanzi aqondise. Yilokhu okufanele kwenziwe: ukuhambisa ishaneli kunokwenqabela ngokwenza ikhwalithi, izindinganiso, ngokuphromotha izisetshenziswa ezifanele kanye noketshezi olulungile. Ngiyazisa ukuzimela komoya wamaFulentshi, azokwazi ukwenza izinqumo ezifanele. "
Okwamanje, u-Hon Lik uthi “uyaziqhenya” ngokusungulwa kwakhe akuthatha njengokuwusizo esintwini. Futhi uneminye imibono emisha engqondweni. " Ukudweba, ukufunda, ukushushuluza akungijabulisi ngokwanele. Umsunguli weqiniso kufanele asungule izinto ezimbalwa empilweni yakhe... “Yini okumele iguqule umkhakha futhi? Yebo, uphendula ngokumamatheka okuyindida kuyilapho edonsa umoya epayipini. electronic...
Umthombo : Lesechos.fr/
