La I-Fivape futhi Vapexpo, ngokubambisana ne Isikhungo Sokucwaninga Ngokusetshenziswa Kabi Kwezidakamizwa, imemezele ukwethulwa kwenhlolovo ye-inthanethi yezinsuku ezingama-40, ehloselwe wonke ama-vaper. Imiphumela yokuqala izokwethulwa ngokukhethekile ku- NgeSonto, Septhemba 20, 2015 e-Paris, ngokuvulwa kombukiso kagwayi we-elekthronikhi wamazwe ngamazwe.
Ivulekele wonke ama-vaper emhlabeni jikelele, uhlu lwemibuzo luhlose ukuqonda imikhuba nemibono yabasebenzisi baka-e-cigarette, kanye nalokho abakulindele mayelana nekusasa lemikhiqizo eshisayo.
EFrance naseYurophu, ama-vapers njengamanje abhekene nemithethonqubo engabavimbela ukuthi baqhubeke noku-vape (ukuba baphinde babheme?). Lapho I-Fivape futhi Vapexpo ngakho-ke cela iziphathimandla zomphakathi ukuba zilalele ama-vaper akwazile ukuyeka ukubhema, futhi zingavimbeli ababhemayo abafisa ukwenza kanjalo ukuba baguqukele ekubeni yi-vaping, indlela engcono kakhulu yokuqeda ubhubhane lokubhema.
Njengoba sibhekene nembangela ehamba phambili yokufa okungavinjelwa eYurophu, i-vaping iwukuqanjwa okusha okuphazamisayo okungakaqondwa kahle. Ukwehliswa okukhulu kwezingozi zokubhema kubiza ukuthi kususwe i-hype nolwazi olunganembile: ngaphandle kokulibala, ukutadisha nokweseka ukuziphatha kanye nokulindelwe kwama-vaper aseYurophu angaphezu kwezigidi ezingu-10 kuyinto ehamba phambili yezempilo yomphakathi.
Ukuze uphendule kulolu hlolovo olukhulu lwamazwe ngamazwe kusukela ngomhlaka-31 Julayi kuya kuSeptemba 9, 2015, iya ku leli kheli. Kuthatha cishe imizuzu emi-5 ukuqedela uhlu lwemibuzo ngokugcwele.