Isikhathi siyaqhubeka, kodwa umdondoshiya we-e-cigarette waseMelika UJuul akubonakali engakwazi ukuphuma kule ngcindezi engapheli evela kwiziphathimandla. Umkhiqizi usolwa ngempela yi-US Federal Trade Commission (FTC) ngokusebenzisa izindlela zokumaketha ezikhohlisayo ukuze aqondise abantu abasha. I-Juul yokuqala, enenani lama-dollar ayizigidi eziyizinkulungwane ezingu-50, isivele ingaphansi kwejoka lolunye uphenyo olubili e-United States.
U-JUUL UZAMA UKUPHUMA KUKHO NGOKUPHAKAMISA IZIXAZULULO!
Umkhiqizi kagwayi we-elekthronikhi usephinde wabonakala e- I-Federal Trade Commission (FTC) American, kwembulwa ngoLwesine Agasti 26 the Wall Street Journal. Uphenyo luhlose ukuhlaziya izinqubo zokumaketha ze-American startup ukuze kutholwe ukuthi zisebenzisa izindlela ezikhohlisayo, eziqondiswe ngokukhethekile kubantu abasha futhi zisebenzisa abathonya. IKhomishana icubungula unswinyo olungase lube khona. Ngezizathu ezifanayo, uJuul ubelokhu ephenywa yi-US Food and Drug Administration (FDA) kusukela ngo-Okthoba odlule.
« Uhlelo lwethu lwabathonyayo, obelungakaze lube ngokusemthethweni, lwenzeka ngesikhathi esifushane sokuhlolwa » eqedwe ngonyaka odlule, kwathethelelwa isikhulumi ne Wall Street Journal. Ihlumela elincane belizokhokha ngaphansi kwama-dollar angu-10.000 ukuze likhokhele abantu abadala abayishumi nambili abaneminyaka engaphezu kwamashumi amathathu ukuze bakhangise ugwayi walo ku-inthanethi.
Selokhu yasungulwa, isiqalo sisolwa njalo ngokukhuthaza abantu abasha ukuthi bavape. Ku-AFP, uJuul uchaza ukuthi akanayo « ayikaze ikhangise ngemikhiqizo yayo kubantu abasha futhi ithi iziguqule ngokuphelele izindlela zayo zokumaketha ngemuva komkhankaso ka-2015 ohloselwe abantu abadala abaneminyaka engama-25 kuya kwengama-34 « kungase kubonakale kukhangayo ezinganeni« . Inkampani yaseCalifornia manje ithi ifuna ukuheha ababhemayo abaneminyaka engaphezu kuka-35 ukuze ibaguqulele ekubeni yi-vaping.
Ukuqinisekisa izinsolo, uJuul usanda kuthumela ibhethri lezinyathelo zokulwa nokufinyelela emikhiqizweni yakhe kubantu abasha abangenayo iminyaka esemthethweni. Le nsizwa yethula uhlelo ngoLwesine lokunciphisa ukudayiselwa kwezingane ngokungemthetho. Ithi isikhiphe izigidi ezedlula ikhulu zamadola ngale ndlela yokukhuthaza abathengisi ukuthi bafake uhlelo olusha lokuqinisekisa iminyaka yobudala ngogesi. Isofthiwe yerejista yemali ishintshiwe ukuze ivimbe ukuthengiswa kukagwayi we-e-Juul kuze kube yilapho i-ID esemthethweni iskenwa. Iphinde ilinganisele ukuthenga ngakunye ekuthengisweni kukagwayi owodwa kanye nezine zokugcwalisa kabusha.
ngokusho Wall Street Journal, amaphuzu angu-40.000 okudayiswa asevele amukele uhlelo. UJuul umemezele ukuthi ufuna ukuyeka ukuthengisa kubo bonke abathengisi abangakasebenzisi uhlelo lwayo lokuqinisekisa iminyaka kusukela ngoMeyi 2021.
UJUUL KU-FTC RADAR YOKUPHENYWA OKUNGEKUTHEMBELE
Ngaphambilini, uJuul wayesevele ewasusile kuwo wonke amaphuzu okuthengiswa kwawo uketshezi olunama-flavour amnandi nezithelo, ngokuvamile athandwa abantu abasha, okwenza atholakale ku-inthanethi kuphela. Okungokomfanekiso okwengeziwe, i 
Ukuqala kuvalwe ama-akhawunti ayo ezinkundla zokuxhumana, okuhlanganisa i-Facebook ne-Instagram. Uphinde wabhala "ikhodi yokuziphatha kwezokukhangisa", etholakala kuwebhusayithi yayo, lapho ithi imikhiqizo yayo ayikho « akuhloselwe izingane« .
Akukhona okokuqala uJuul ezithola eku-radar ye-FTC. IKhomishini yethula uphenyo lokungathembeki ngo-Ephreli odlule esigxotsheni sika-Altria eJuul. Inkampani kagwayi yaseMelika, umnikazi weMarlboro, yaphetha isivumelwano ngoDisemba odlule sokukhokha imali eyizigidi eziyizinkulungwane ezingu-12,8 (ama-euro ayizigidi eziyizinkulungwane ezingu-11,6) ukuze ithole u-35% wenhloko-dolobha yokuqala. Lolu phenyo luhlose ukunquma ukuthi i-Altria ingakwazi yini ukuqoka abamele ibhodi yabaqondisi bakaJuul futhi iguqule amasheya ayo angavoti angama-35% abe amasheya okuvota.
Umthombo : Latribune.fr/
