Esimweni somhlaba wonke lapho ukuthengiswa kukagwayi wendabuko kwehla njalo, abakhiqizi abakhulu abanakho ukukhetha ngaphandle kokuguqula isu labo. Imikhiqizo emisha, isithombe esisha… Uguquko olujulile, olude futhi olubizayo, lapho uPhilip Morris International ezibophezele khona.
I-IQOS, UMKHIQIZO WOKUNCIPHA INGOZI?
Ezinyangeni ezimbalwa ezedlule nini Andre Kalentzopoulos, i-CEO ye-Philip Morris International (PMI) yamemezela ukuthi inhloso yeqembu kwakuwukukhipha ugwayi ovamile. Abaningi babekholelwa ukuthi kwakuyinkohliso. Izwe lamazwe ngamazwe, eliqashe abantu abangu-90.000, osekuyiminyaka engu-150 likhiqiza futhi lithengisa ugwayi ngaphansi kwemikhiqizo iMarlboro, Chesterfield, L&M, ingaxoxisana ngokushintsha okunjalo? Nokho yilokho okwenzekayo.
Ngemuva kweminyaka eyi-10 yomsebenzi, amadola ayizigidi eziyizinkulungwane ezi-3 kanye namalungelo obunikazi ayi-1.900 afakiwe, uPhilip Morris udale IQOS, eqanjwe ngabathengi “ Ngayiyeka i-tuxedo evamile“. Induku encane kagwayi eyenziwe ngesisefo ifakwa emshinini kagesi bese ifudunyezwa ibe phakathi kuka-300 no-350 degrees. Ugwayi oxutshwe ne-glycerin uyahwamuka ngaphansi komphumela wokushisa. Umbhemi awuhogele kanjalo umhwamuko kagwayi (ngakho-ke i-nicotine). Konke ngaphandle kwelangabi, ukusha, intuthu, iphunga nomlotha. Idivayisi ye-elekthronikhi yenziwa eMalaysia. UPhilip Morris uqinisekisa ukuthi osonkontileka abancane banamandla ezimboni adingekayo ukuze basekele amazinga aphezulu okukhiqiza.
Omunye wabaphathi bezokuxhumana beqembu, Tommaso di Giovanni, ephelezelwa uRuth Dempsey, umphathi wesayensi oyizifanekiselo we-Philip Morris International, baphethe, ihora nesigamu, bechaza ukusebenza kwe-Iqos (amasampula, ama-prototypes, izifundo zesayensi, izingxoxo neziphathimandla). Kuphinde kwaba yithuba lokwethula isu elisha leqembu,” imikhiqizo engcuphe elinganiselwe“. Kuhlale kumayelana nokubhema, kodwa mayelana nokubhema kangcono.
Inkampani kagwayi ichaza ukuthi le nqubo “kagwayi ofakwe umoya omncane” inamandla okunciphisa kakhulu izingozi zempilo. Ngokwezifundo zeqembu, i-Iqos inganciphisa izinhlanganisela zamakhemikhali ezithile ngezilinganiso ezibalulekile, ngokulandelana kwama-90 kuya ku-95%. Nokho, izifundo eziningi ezizimele zisaqhubeka.
UPHILIP MORRIS UFUNA UKUBEKA IQOS EMHLABENI..
Isu " ubungozi obuphansi okuvumela uPhilippe Morris ukuthi aqhubeke nokudayisa ugwayi, ibhizinisi lakhe eliwumgogodla. Isibonelo, isitshalo sayo sase-Bologna e-Italy sisanda kulungiswa ubuso: amadola ayizigidi ezingu-670 ukuguqula nokujwayela imigqa yokukhiqiza. 74 billion izinti zikagwayi kumele ziphume emafemini aleli qembu ekupheleni konyaka.
Iqos isivele idayiswa cishe emazweni angamashumi amabili. EJapane ezingeni likazwelonke, nasemadolobheni amaningi, eSwitzerland, e-Italy, eRussia, ePortugal, eJalimane, eNetherlands noma eCanada. Inhloso ukuthi i-Iqos imakethwe emazweni angama-35 ekupheleni konyaka. Kuhlanganisa neFrance. Kodwa inkampani kagwayi iyenqaba ukusho noma yiluphi uhlelo lwezikhathi.
E-United States, izingxoxo ziyaqhubeka ne-FDA enamandla onke (Ukulawulwa Kokudla Nezidakamizwa). URuth Dempsey, umphathi wesayensi, ukhombisa ukuthi " Amakhasi emibhalo ayizigidi ezi-2 asenikeziwe iziphathimandla“. UPhilip Morris uqinisekisa ukuthi amanani okuguqulwa " ababhemayo bendabuko ku-Iqos ziyakhuthaza (phakathi kwama-69 nama-80% kuye ngezwe).
Nokho kuzothatha isikhathi ngaphambi kokuthi i-Iqos namanye amamodeli kagesi eqembu adlulele kuma-akhawunti, ugwayi wendabuko. Ngo-2016, "imikhiqizo evuthayo" ilethe amaRandi ayizigidi eziyizinkulungwane ezingu-74. " Imikhiqizo engcuphe encishisiwe": $ 739 million. " Amashumi eminyaka omlando awashintshi ntambama »kuchazile kungekudala André Kalentzopoulos i-CEO ye-PMI.
Isu elisha libonakala kunoma yikuphi ukujabulisa abatshalizimali: intengo ye-Philip Morris International ikhuphuka, isuka kuma-dollar angu-85 ngoJanuwari 2017, ifinyelele ngaphezu kwamadola angu-104 kulezi zinsuku.
Emalabhorethri, sesivele sisebenzela amamodeli wesikhathi esizayo, i-PMI manje isinikela ingxenye yesabelomali sayo ocwaningweni nasekuthuthukisweni, amalungelo obunikazi angu-4.500 asenqubweni yokubhaliswa. Ithuba lokuguqula - kusukela kulo nyaka - lezi zikagwayi zesizukulwane esisha zibe ugwayi oxhunyiwe (i-Bluetooth, uhlelo lokusebenza lweselula).
Ukudluliswa kokukhula okungaba khona esikhathini esizayo njengoba kungavula umnyango wedatha enkulu ka-Philip Morris. Kodwa ephendula lo mbuzo, uTommaso Di Giovanni, okhulumela leli qembu, uzoneliseka ngokumamatheka okukhulu.
Umthombo : BFMTV
