Kwa-Israyeli, uPhilip Morris ubonakala eqondise kahle isikebhe sakhe ukuze aphoqelele uhlelo lwakhe olusha lwe-"IQOS" lukagwayi olushisayo. Uma ekuqaleni kukaJanuwari, isikhulu sezempilo somphakathi simemezele ukuthi " Umthetho wamanje ungasetshenziswa ngokushesha ku-IQOS Namuhla, lokho akusenjalo. Emasontweni ambalwa nje, umkhiqizo omusha kaPhilip Morris uthole inzuzo yokungabaza...
INQUBOMGOMO ENGAKAZI EMHLABENI OMSHA KA-PHILLIP MORRIS
Kodwa kwenzekani phakathi kuka-January no-March kwa-Israyeli? Lona umbuzo obuzwayo njengamanje ngokwelashwa kwesistimu kagwayi eshisayo ye-IQOS kaPhilip Morris. Ngoba kumele sicace, inqubomgomo yoMnyango Wezempilo mayelana nalolu daba isekude ukuhambisana. Enyangeni nengxenye edlule, ngesikhathi sokulalelwa kwecala e-Knesset, the USolwazi Itamar Grotto, inhloko yezempilo yomphakathi ithe uMnyango Wezempilo ubheka i-IQOS njengomkhiqizo kagwayi. Ngokusho kwakhe, " Umthetho wamanje ungasetshenziswa ngokushesha kulo mkhiqizo".
Ngemva kwesikhashana, ekuphenduleni isihloko se-TheMarker ngale ndaba, umnyango wathi " isekele ukuhlukaniswa komkhiqizo njengomkhiqizo kagwayi, okufanele kusetshenziswe imithetho kagwayi nokuthi kufanele kukhokhwe intela".
Kepha emasontweni ambalwa, inkulumo isishintshe ngokuphelele, ugwayi oshisayo kaPhilip Morris utholakala ngokuthengiswa kwamahhala kwa-Israel futhi inkonzo ithi " bafuna ukulinda i-FDA ukuthi ithathe isikhundla ngale ndaba".
I-OTC IQOS ILINDE ISINQUMO SE-FDA
Kodwa-ke, kwenzekani phakathi kukaJanuwari nesonto eledlule? Yini eyenza lo mnyango ushintshe umgomo wawo ngale ndaba?
Ngokusho kweziphathimandla zomthetho eziphakeme, imithethonqubo, izintela kanye nemikhawulo esebenza kugwayi ovamile kufanele isebenze ku-IQOS. Encwadini ayibhalele iPhini Lommeli Jikelele u-Raz Nizri enyangeni edlule, umeluleki wezomthetho woMnyango Wezempilo, UMira Hibner-Harel, kusho i-IQOS " ofana kakhulu nogwayi ojwayelekile ekubunjweni kwawo, okufakazela ukulawulwa kwawo ukuchayeka ku-nicotine, umthelela oyingozi empilweni yalabo abaseduze nogwayi kanye nokukhiqiza okuphikisayo emizamweni ehloselwe ukunqanda ukubhema. »
Ungqongqoshe Wezempilo, UJakobe Litzman ngakho-ke yathi ilinde isinqumo esivela ku-US Food and Drug Administration. Okwamanje, akukho mingcele ezobekwa ku-IQOS kwa-Israyeli, egunyaza ngokusobala ukuthengiswa kwayo kuwo wonke umuntu, ngisho nezingane. Ungqongqoshe uthi wenze isinqumo sokungayifaki i-IQOS esigabeni sikagwayi ngoba i-FDA ayikakhiphi isinqumo mayelana nokuthi yini engalungile. E-United States, uhlelo lwe-IQOS okwamanje luvinjelwe kuze kube yilapho i-FDA yenza isinqumo.
Ngakho-ke kubonakala sengathi indlela yoMnyango Wezempilo wakwa-Israel iphambene nalokho okwenziwa e-United States: Siqala ngokuthengisa umkhiqizo ngazo zonke izindleko bese silawula ngemva kwalokho.