Ingxoxo noKarin Warin, Co-umsunguli weClopinette.
“Ngemuva kokuthuthukiswa okuphelele kanye nezitolo ezikhethekile ezingu-3, ukuhlelwa kabusha kwemakethe kagwayi we-elekthronikhi akunakugwenywa. »
Ukuphindaphindeka kwezitolo ezikhethekile kanye nengozi yokugcwala, ukunxenxa osogwayi, ukuvinjelwa okuhleliwe kokukhangisa ngo-2016... Ikuphi ukuhlaziya okwenzayo ngemakethe kagwayi we-elekthronikhi ehlakazeke kakhulu? Ayini amathuba abasabalalisi njenga I-Clopinette, umholi we-franchise?
Namuhla kunezitolo ezikhethekile ezingu-3 eFrance, okufanele kwengezwe kuzo ukuncintisana okuvela ezitolo zikagwayi nezitolo ezinkulu ezinkulu neziphakathi nendawo (GMS). Ngemuva kokuthuthukiswa okuphelele eminyakeni yamuva nje, ukuhlelwa kabusha kwemakethe akunakugwenywa ngoba ukunikezwa sekube kukhulu kunesidingo. Izitolo zivaliwe futhi zizoqhubeka nokuvala. Kufanele futhi silindele umnyakazo obheke ekugxilweni kwemikhiqizo namanethiwekhi okusabalalisa.
Ukungaqiniseki okusemthethweni kususiwe: i ugwayi kagesi umkhiqizo ogunyazwe ngaphansi kwezimo eziqinile zokusabalalisa. Ukuze sigweme ukweqisa okuxhumene nemikhiqizo yekhwalithi ephansi noma engavumelani nezidingo zomthengi, singaze sithambekele ekuvunyweni okungaba khona noma ilebula lesitolo. Mayelana nababhemayo abafuna ukusabalalisa ugwayi, sihlezi siwina amacala ethu. L'e-ugwayi akuyona i-monopoly yombuso.
Ngesigidi esisodwa kuya kwezimbili ze-vaper, i ugwayi kagesi akuwona umphumela wemfashini. Imakethe isimeme. Inselele yabasabalalisi iwukuba uwine amakhasimende amasha, anolwazi ngokwandayo ngokuwanika okuphephile (isitifiketi sokuhlola, ukulandeleka) kanye nemikhiqizo emisha, isevisi nezeluleko. Lezi yizisekelo zomqondo I-Clopinette kusukela ekudalweni komkhiqizo ngo-2011.
Ingakanani inethiwekhi? I-Clopinette ? Kuthiwani ngesu lakho lokusebenzisa futhi yiziphi izinhloso zakho zokunweba manje?
Inethiwekhi ihlanganisa izitolo ezingama-80 eFrance: amagatsha angama-21 nezingama-59 ama-franchises, ngokwazi ukuthi iningi lama-franchisees lisebenza okungenani amaphuzu amabili okuthengisa.I-Clopinette nayo isanda kuthatha izinyathelo zayo zokuqala zamazwe ngamazwe, eBelgium, ngokuthenga isiteshi I-Smoky Club.
Ngo-2014, sethule cishe amayunithi angamashumi amabili (Bordeaux rue Sainte-Catherine, Saintes, Valenciennes, Dieppe, njll.) futhi sihlela ukuvuleka okungu-20 kulo nyaka, kokubili ngokuqondile nangokungaqondile. franchise. Ngemva kokuba nezindawo ezithandwayo emgwaqweni ongunombolo 1 enkabeni yedolobha, siphinde siqondise izindawo zokuthenga nezitolo ezinkulu njengezitolo ezivulwe e-Aubière, Flins naseLa Roche-sur-Yon. Isimo sethu njengeketango elihamba phambili franchise kusivulela iminyango ezindaweni zokuthenga, lapho abanikazi bezindlu bethanda imikhiqizo kazwelonke kunabazimele.
Phakathi neminyaka emihlanu, inhloso iwukuba sibe nezitolo ezingu-300 ngokuqhubeka nentuthuko yethu kanye nemisebenzi engase ibe khona yokukhula yangaphandle, njengoba kufanele.
Yimaphi amaphrofayili osomabhizinisi owaqashela amaphrojekthi e-franchise? Iyini imininingwane yenkontileka futhi yiluphi usizo olunikezayo kuma-franchisees?
Okokuqala ama-franchisees bomkhiqizo kwakungosomabhizinisi abanolwazi asebevele bephethe amabhizinisi futhi abakwazi ukuqonda umkhiqizo omusha kanye nemakethe entsha. Namuhla, amaphrofayili abalingani bethu ahlukahlukene: amadoda, abesifazane, imibhangqwana, abasebenzi bangaphambili I-Clopinette, abaphathi abaqeqeshwa kabusha,ama-franchisees Indlu Yezingcingo… Sithanda iphrofayili yomhwebi oxhaphazayo esikhundleni somtshali-zimali.
Le imali yokungena, ukujoyina inethiwekhi, yi-15 euros. THE Izinzuzo zibekwe ku-5% wenzuzo kanye ne-1% yenzuzo yokuxhumana. Ukuze uvule isitolo esicishe sibe ngu-20 m², ikhandidethi kufanele libe ne- umnikelo womuntu siquubuncane be-20 euros. Ngaphandle komnyango, iutshalomali lokuqala ihluka phakathi kwama-euro angama-60 no-80 ngephrojekthi ngayinye.
Ngaphakathi ama-franchisees osomabhizinisi abalawula izindawo zabo abazidayiselayo kuyilapho bezuza ekusekelweni nasekusizweni ngesikhathi senkontileka. Ikakhulukazi, abagqugquzeli benza ucwaningo lwekota lwezitolo. Lokhu kwenza kube nokwenzeka ukuqinisekisa ukusetshenziswa okufanele kwezinqubomgomo zentengiso zomkhiqizo ngenkathi kunyuswa impendulo evela kumkhakha.
Umthombo : franchise-magazine.com/
