Umdondoshiya waseBrithani "Imperial Tobacco" inemikhiqizo yayo ekhiqizwa embonini yezidakamizwa. Manje sinobufakazi obuphathekayo bokuthi izimboni zikagwayi nezemithi ziseceleni ukuze zibambe iqhaza emakethe ye-e-cigarette...
Amajazi amhlophe, amagilavu epulasitiki aluhlaza alahlwayo kanye nekhava yezicathulo, amakepisi avikela izinwele… Ngokungangabazeki, ifektri I-PharmaPac, endaweni yaseLiverpool, ikhiqiza izidakamizwa. Ibekwe ngaphansi kokugadwa usokhemisi 
isibopho, lesi siza esinabantu abangama-400 sikhiqiza amaphilisi, izimpushana noma amajeli amalabhorethri amakhulu kunawo wonke emhlabeni njenge Novartis, Bayer noma Teva. Usonkontileka ongaphansi kwezemithi njengokuthi kunamakhulu...
ngaphezulu I-PharmaPac ayenzi nje izidakamizwa. Amamitha ambalwa ukusuka kulayini wokupakisha wamaphilisi e-Warfarin, i-anticoagulant, izisebenzi zaseBrithani ziyahlanganisa… ogwayi be-electronic. Ezinyangeni ezimbalwa ezedlule, i-PharmaPac ibisebenzela i-Fontem Ventures, inkampani engaphansi kuka-100% yesiqhwaga sikagwayi saseBrithani. I-Imperial Tobacco, ethengisa izinhlobo zeGauloises, Gitanes kanye ne-Davidoff.
Ukukhiqizwa kwe- I-JAI, uhlobo lukagwayi we-elekthronikhi we-Fontem, lusebenza ngesivinini esigcwele, izinsuku eziyisikhombisa ngesonto, amahora angu-24 ngosuku. Kukhiqizwa ugwayi we-JAI oyizigidi ezimbili njalo ngenyanga. Zithunyelwa e-Italy naseFrance, lapho i-Imperial Tobacco ibilokhu imaketha umkhiqizo kusukela ngoFebhuwari abagwayi abangaphezu kuka-7.000. " Sinamandla okwandisa ukukhiqiza ngokuphindwe kashumi kusho u-Andrew Sampson, oyiChief Operating Officer ye-PharmaPac.
Ngokukhetha ukukhiqiza i-JAI embonini eyenza imithi, i-Fontem Ventures yenza ukubheja okumba eqolo ngekhwalithi. Umkhiqizo uthengiswa ngama-euro angu-19 e-France ngebhokisi eliqukethe ukugcwaliswa kabusha okubili, amabhethri amabili, ishaja ye-USB nekesi lokuhamba. Amabhokisi okugcwaliswa kabusha okubili abiza ama-euro ayi-10. " Sikholelwa ukuthi abathengi bazonaka kakhulu izinga lomkhiqizo. Futhi imithetho yaseYurophu maduze izoba lukhuni kakhulu kuchaza uGed Shudall, inhloko yezokuthuthukiswa kwa-Fontem.
Lapho inkampani kagwayi iqala ukusebenzisa izidakamizwa, I-Imperial Tobacco bona ngokuqhubekayo. I-Fontem Ventures usebenza ekuthuthukisweni kukagwayi we-elekthronikhi ozothatha indawo kagwayi ngempela, ngendlela efanayo namapheshana noma izinsini ezithengiswa kugwayi. 
ikhemisi. Khona-ke kungaba, ngokombono wokulawula, umuthi. Inqubo ende yocwaningo nentuthuko iyaqala, okuzoholela ekuhlolweni kwemitholampilo - kuyodingeka ukunikeza ubufakazi besayensi bokuthi umkhiqizo usiza ukuyeka ukubhema - kanye nesicelo sokugunyazwa kokumaketha kuziphathimandla zezempilo. " Ukuhlola nezilawuli kuzoqina nakakhulu "kusho uGed Shudall.
Umkhiqizi kagwayi ongena ezidakamizweni? Lokhu kuzoxoxwa ngakho.
Umthombo : lesechos.fr
